Google Debunks Myths Surrounding Redirect Types

Google Search Advocate John Mueller tackled myths surrounding redirect types in a video for Google Search Central and associated dialogue on X/Twitter.

The dialogue dispelled long-standing confusion about how Google treats varied redirect sorts.

We put the rumors to relaxation! 🤫

Discover out what redirect sort offers your web site most PageRank. pic.twitter.com/ZfuuwuM8bf

— Google Search Central (@googlesearchc) August 31, 2023

Redirect Sorts Don’t Impression PageRank

The dialog began with Mueller addressing a highly-discussed subject in search engine marketing: whether or not to make use of a 301 or a 302 redirect for max PageRank.

His recommendation? Use the redirect that matches your state of affairs (non permanent, everlasting, and so forth.).

“The excellent news is it doesn’t matter. Use the technically right redirect sort.”

He continued to say that different sorts, like 307 and 308, are additionally legitimate selections, as serps have handled redirects since their inception.

Anybody who doubts this recommendation ought to discuss with Google’s documentation on HTTP status codes and associated movies from Google Search Central.

No Fastened Time Body For Non permanent Redirects

Lyndon NA, an lively participant within the dialogue, requested Mueller concerning the temporal facet of 302 and 307 redirects.

Mueller mentioned there was no fastened timeframe, leaving search engine marketing professionals within the typical place of ready to see what occurs after updating or eradicating a redirect.

There is no such thing as a fastened quantity.
You are welcome.

— John likes altering profile names #26/6 (@JohnMu) August 31, 2023

Everlasting Redirects Can Be Reversed

Opposite to well-liked perception that everlasting redirects are irreversible, Mueller threw in a curveball by letting search engine marketing professionals know that everlasting redirects aren’t truly everlasting.

You’ll be able to at all times reverse it.
Even a everlasting redirect is just not actually everlasting, it is only a query of your time horizon.

— John likes altering profile names #26/6 (@JohnMu) August 31, 2023

This perception shifts the paradigm on how professionals ought to contemplate the “permanence” of sure search engine marketing selections.

Technical search engine marketing Nonetheless Issues

Yigit Konur, one other contributor to the dialog, claimed that technical search engine marketing was turning into much less important day by day.

Mueller opposed this view, stating that technical search engine marketing “continues to be the inspiration of every part constructed on the open net.”

Technical search engine marketing is just not going away, it continues to be the inspiration of every part constructed on the open net.

— John likes altering profile names #26/6 (@JohnMu) August 31, 2023

Shedding Gentle On The Results Of Redirects

This dialog helped to peel again layers of myths and misunderstandings about redirect sorts and HTTP standing codes, enabling search engine marketing professionals to strategize primarily based on information moderately than assumptions.

Featured picture: duangphorn wiriya/Shutterstock