Key Management Leader At Yoast SEO Steps Down

Key Management Leader At Yoast SEO Steps Down


Former co-owner of Yoast, Marieke van de Rakt, adopted her husband, Joost de Valk, in stepping away from the favored Yoast WordPress search engine marketing Plugin firm. The transfer ushers in a brand new period below the possession of Newfold Digital.

Yoast search engine marketing – Marieke van de Rakt

Yoast search engine marketing plugin, arguably one of the crucial in style and necessary plugins on the planet, was based in 2010 by Joost de Valk and co-owned together with his spouse, Marieke van de Rakt.

Marieke van de Rakt had many roles at Yoast, together with Managing Director, CEO, Inventive advertising supervisor and her most up-to-date place on the firm, Chief Progress Officer.

She was with the corporate throughout a interval of outstanding development when it grew from a bootstrapped plugin to the a multi-million greenback firm using over 140 individuals.

Her departure follows the sale of Yoast to the main net presence answer supplier, Newfold Digital, in August 2021.

This milestone is a part of a gentle transition away from the unique workforce of Marieke van de Rakt, Joost de Valk and his youthful brother, Thijs de Valk to a workforce as a part of Newfold Digital.

Newfold Digital is house to prime manufacturers comparable to Bluehost, HostGator, and Community Options.

Yoast search engine marketing Firm Tradition Stays

Though the corporate is transitioning to new management, most of the leaders throughout the firm stay, guaranteeing that the corporate values nurtured by the unique workforce proceed as a part of its DNA.

Head of Advertising at Yoast search engine marketing, Sam Alderson, commented on how Yoast will proceed to be the identical firm that individuals all over the world are acquainted with.

Present Yoast COO Chaya Oosterbroek and CTO Derek Herman will proceed as a part of the management at Yoast.

Sam supplied the next observations to Search Engine Journal about the way forward for Yoast search engine marketing:

“Chaya and Derek collectively are nonetheless working the corporate as our govt workforce.

We even have a robust management workforce supporting them and specializing in what this subsequent part of Yoast seems like.

Every of them are sturdy believers in WordPress and open supply and can carry our mission of “search engine marketing for everybody” ahead.

In that workforce, we’ve Taco, who’s closely concerned within the WordPress group and is well-loved there.

Jono, our Head of search engine marketing who has over 10 years of expertise within the search engine marketing world and can be very concerned within the core of WordPress continues at Yoast.

Myself as Head of Branding, may also work to hold ahead the Yoast tradition and our core values.

Marieke is leaving us in a superb place, and for the reason that acquisition she has been sharing her data with the workforce.

We’ve got lots on the horizon and everybody is happy to see what this new part of Yoast seems like.”

The official Yoast announcement acknowledged:

“While we’ll be unhappy to see Marieke leaving, it’s a constructive reflection on the soundness of the corporate and model that she’s in a position to take action safely and fortunately.

Marieke has spent the previous couple of months working with our groups, guaranteeing that her knowledge and imaginative and prescient is handed on efficiently. “

New Section for Yoast search engine marketing

There is no such thing as a doubt that the corporate tradition of nurturing open supply by their contributions to the WordPress core and to creating the main search engine marketing plugin on the planet will proceed.

Featured picture by Shutterstock/Gabriele Maltinti


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