17 Inspiring Product Page Examples (+ Best Practices for Yours)
Product pages are webpages designed to promote merchandise on-line. They sometimes embody a picture, description, value, and “Add to Cart” button.
However quite a bit extra technique goes into the very best product pages.
Take a look at 17 inspiring product web page examples (in no specific order). We’ve included high manufacturers like Amazon, Apple, and Nike so you may study what the very best ecommerce web sites do.
Then, discover ways to implement best practices in your personal designs.
1. Amazon // Present In-Depth Data
Amazon is the most visited ecommerce site in the U.S. Its product web page design isn’t fairly, however it works.
On this instance, a descriptive product identify highlights key options. Serving to the web page stand out and entice clicks in search outcomes.
Be aware: Promoting merchandise by Amazon? Semrush’s Amazon marketing tools can improve your listings’ visibility and conversions.
The common star ranking and variety of scores are prominently positioned. Amazon understands these metrics are essential for constructing belief.
(In a U.S. survey, 98% of respondents mentioned reviews are an essential resource when making buying choices.)
Photos present product advantages in motion. Whereas overlay textual content supplies context.
Listed below are another helpful options you’ll discover on this product web page:
- “#1 Greatest Vendor” label to evoke concern of lacking out (FOMO) in consumers
- Sustainability data to reassure eco-conscious customers
- Evaluation movies from third-party creators reminiscent of Pocket Lint
- Skimmable checklist of key product advantages
- Full breakdown of product specs
- Buyer questions and solutions
- Comparability desk that includes different fashions
- Hyperlinks to associated merchandise
Key takeaway: Amazon’s busy product web page design received’t work for each product web site. Nevertheless it exhibits that buyers are longing for data. Take a look at numerous codecs to cater to your excellent consumers.
2. Apple // Direct Buyers to the Checkout
Apple is understood for its smooth, minimalist aesthetic. Its product web page designs are not any completely different.
Contemplate the iPhone 14 Professional product web page. The clear design places the product picture entrance and middle. And directs consumers to make their alternatives.
Somewhat than having separate pages for every mannequin, coloration, and storage mixture, Apple brings all of the choices collectively in a single place. To enhance the person expertise (UX) and make procuring simpler.
Discover the emphasis on pricing: Apple has different touchdown pages targeted on the product’s advantages and specs. This one is tailor-made to people who find themselves prepared to purchase.
The “New” label on the high capitalizes on individuals’s need to snag the newest mannequin.
Dwell chat permits the corporate to reply questions shortly. Decreasing the danger of consumers leaving at this important stage.
Key takeaway: Direct your customers’ consideration to the subsequent step. Whether or not it’s including a product to their basket or making a coloration choice.
3. Gymshark // Preserve Customers On the Web page
One of many greatest points with shopping for style on-line? You may’t strive on the outfits.
Gymshark supplies quite a lot of mannequin pictures to assist consumers visualize clothes on themselves. Ensuring to cowl each coloration variant.
Plus, an interactive measurement information helps consumers discover the proper match.
Though the “Add to Bag” button stands out most on this product web page, there’s additionally an “Add to Wishlist” possibility. This accommodates consumers who wish to shortlist gadgets or buy later. Which means they’re much less more likely to neglect about one thing that piqued their curiosity.
Gymshark may even ship these customers an e-mail reminder.
Key takeaway: Present all the knowledge consumers would possibly want proper in your product web page. Don’t direct them elsewhere and disrupt their journey.
4. Leesa // Construct Belief with Critiques
Internet buyers can’t lie on a mattress to see the way it feels.
Ecommerce model Leesa navigates this concern by copywriting. For instance, it says the product “adapts to your form” and sells advantages reminiscent of “restorative relaxation.”
Social proof is necessary, too. Leesa prominently shows buyer critiques and business accolades on or close to the principle product picture. To reassure consumers they’re making a sensible buy.
The product web page additionally advertises a $200 low cost and month-to-month cost possibility. Making the massive price ticket appear extra manageable.
Key takeaway: Buyer critiques and business accolades can construct belief and persuade clients to purchase.
5. Anova // Converse to Your Goal Viewers
Anova’s precision cooker is geared toward cooking lovers. And the principle product picture makes this clear upfront.
The corporate additionally makes use of phrases like “high-quality eating” and “cooking like a professional” to interact their target market.
Additional down the product web page, highlighted options with supporting life-style photos assist consumers visualize the product in their very own kitchens.
Discover how the “Add to cart” button follows customers down the web page. Customers don’t need to scroll again up as soon as they’ve determined to purchase.
Key takeaway: Tailor your product web page to your target market’s needs and ache factors.
6. The Abnormal // Make Data Extra Participating
The Abnormal’s scientific method to skincare is mirrored in its product web page design. The spacious, white format is paying homage to a laboratory. Whereas an emphasis on components lends further authority.
Additional down the web page, reference to a scientific research supplies a stage of credibility that’s beneficial within the skincare business.
And this desk allows consumers to digest key data shortly:
The Abnormal educates consumers on utilizing the product in its “ construct a pores and skin routine” part. This additionally permits the model to advertise associated merchandise.
Key takeaway: Inventive design means that you can current data in digestible and fascinating methods.
7. Boohoo // Guarantee Key Parts Stand Out
Discover how a lot the product value and “20% Off The whole lot” banner stand out on this Boohoo product web page.
The web style model is understood for its gross sales and reductions. And it’s not afraid to emphasise them. It additionally provides quite a lot of pay-later choices to transform budget-conscious consumers.
Though Boohoo is a fast-fashion model with continuously rotating inventory, it invests in high-quality product pictures. Full with modeling. As a result of it acknowledges that aesthetics are a buyer precedence.
The “On the lookout for one thing comparable?” part supplies suggestions if the patron’s measurement is out of inventory or the design isn’t fairly proper. Rising the possibility of conversion.
Key takeaway: If you step again out of your product web page design, crucial parts ought to stand out instantly.
8. Kombu // Dare to Be Daring
Beverage firm Kombu’s daring design proves you may ditch the usual product web page format.
Kombu guests have possible already tasted the drink and wish to order in bulk. So there’s no must “promote” the product by elaborate descriptions and life-style photos.
The corporate can give attention to delivering a singular UX. One which strengthens the model picture and retains consumers returning.
Key takeaway: Dare to be daring and do one thing that stands out in case your model permits for it.
9. Goal // Add Person-Generated Content material
Goal supplies clear inventory data and supply estimates to assist consumers select between success choices.
Its product pages additionally capitalize on user-generated content material. When leaving a overview, Goal clients can do the next:
- Present particular scores for consolation, worth, and magnificence
- Let future consumers know whether or not an merchandise runs true to measurement
- Share their very own pictures
Goal clients (alongside workers) may reply person questions.
This builds belief and presents the buyer with ample data all through the buying journey.
Key takeaway: Construct belief by including user-generated content material.
10. Barner // Replicate In-Retailer Experiences
Barner makes use of quite a lot of product pictures and an animated GIF to present consumers a holistic view of its glasses.
Then, consumers can use the “Digital Strive On” function to recreate the in-store expertise. This inventive method may help the model maximize gross sales and decrease returns.
Barner additionally makes use of a few attention-grabbing upselling techniques on this product web page instance:
- Minimal buy totally free transport
- Multipurchase reductions
Key takeaway: Take into consideration in-store procuring and upsell experiences. And contemplate how they’ll translate to your product web site.
11. Silver Cross // Resolve Viewers Objections
Expectant dad and mom have many questions when shopping for a stroller. Silver Cross works to reply them on this product web page description.
Most of that data occurs above the fold (on the high of the web page, earlier than the person scrolls). Which works to shortly seize the viewers’s consideration.
Then, the corporate focuses guests’ consideration on the subsequent step. The “BUY NOW” button contains a high-contrast coloration and follows the person down the web page.
Key takeaway: Resolve your viewers’s objections inside your product web page descriptions. Tackle questions that may in any other case maintain them again from buying.
12. Garmin // Prioritize Above the Fold
Many individuals analysis big-brand merchandise on third-party blogs, overview websites, and different sources. By the point they attain the product web page, they’re prepared to begin the transaction.
That’s why Garmin’s product web page focuses on parts like value, measurement, and coloration—issues that matter towards the tip of the shopping for journey.
However indecisive consumers aren’t left behind. Specs, field contents, and suitable gadgets are listed beneath the fold. Together with different helpful data.
Key takeaway: Contemplate the inverted pyramid method to your product pages. Begin with essentially the most important data above the fold; then present extra element beneath.
13. REI // Present Nice Cell UX
REI has the very best product pages for cellular UX, in keeping with analysis agency Baymard Institute.
Listed below are some causes it scored properly:
- Collapsible sections stop pointless scrolling
- Cross-sell (i.e., “Folks additionally considered”) sections are positioned on the finish
- Product variations are linked
- Product movies are offered as a part of the picture gallery
- Product costs are extremely seen
Key takeaway: Many customers use smartphones to buy on-line. So your product pages must look and work nice on cellular screens.
14. Zara // Get Inventive
Zara’s on-line retailer has brief product descriptions. It lets dramatic photos do the speaking.
Uncommon mannequin poses assist the model seize internet buyers’ consideration. And provides their merchandise a high-fashion really feel.
This method has even earned Zara some free publicity.
Key takeaway: When you’ve got restricted flexibility together with your product web page format, strive a inventive method with different parts. Similar to pictures or textual content.
15. Firebox // Create a Sense of Urgency
Firebox is a spot for customers to “store for the weird.” Pictures and movies present its merchandise in motion, serving to consumers see the performance of its quirky presents.
Plus, the positioning’s humorous copywriting completely enhances its novelty merchandise.
Firebox product pages spotlight inventory ranges to create a way of urgency. This may encourage extra consumers to go to the checkout.
Key takeaway: Contemplate notifying internet buyers of low inventory ranges. This may encourage conversions. And keep away from disappointment when gadgets promote out unexpectedly.
16. Dyson // Spotlight USPs
Dyson’s product pages work to persuade consumers to purchase direct slightly than by third-party retailers.
The “Purchase direct from the individuals who made it” part builds belief. And loyalty. It additionally attracts consideration to distinctive promoting propositions (USPs), reminiscent of free next-day supply and a money-back assure.
Plus, the model’s dedication to environment friendly design is mirrored in its product pages. For instance, this product specification format is obvious and enticing.
This reseller, however, shows the identical specs in a much less interesting approach:
Key takeaway: When your merchandise can be found elsewhere, it’s essential to focus on USPs. And ship a standout UX.
Visuals dominate Nike’s product pages. Up-close product pictures showcase particulars and materials sorts. Mannequin pictures give styling inspiration. And user-generated content material enhances the aesthetic of the web page.
A “Full the Look” part helps consumers visualize the product of their wardrobes and encourages them to browse different gadgets on the positioning.
Key takeaway: Selling associated gadgets in your product pages may help you improve common order worth (AOV).
Product Web page Greatest Practices
Product web page design could make or break your on-line retailer.
Ecommerce marketing contains numerous techniques to drive visitors to your product pages. However these efforts are ineffective in case your pages don’t convert.
Under are 9 product web page finest practices that flip extra guests into clients (i.e., enhance your conversion rate). That will help you create among the finest product pages on the market.
Keep on Model
Your product web page design ought to align together with your brand identity—i.e., the persona you wish to painting. This can provide help to interact your goal buyer and generate repeat enterprise.
For instance, creativity and enjoyable are amongst Lego’s brand values. So its product pages are colourful, whimsical, and galvanizing.
Model id can impression all the things out of your format to particular person phrase selections. In the event you want inspiration, have a look at product web page examples from manufacturers you admire. How do they make their persona obvious?
Tip: Study how to define your brand’s tone of voice with our information. This is among the key steps towards constructing your model id and writing copy that converts.
Optimize Product Names and Descriptions
Each product wants a singular and descriptive identify. Embrace this identify within the product web page’s title (also referred to as the H1 tag).
In addition to the web page’s title tag (the title that seems in search engine outcomes).
This helps guarantee your product ranks extremely in related search outcomes. And attracts clicks from goal consumers.
You must also write an SEO-friendly product description that features your product identify. Nevertheless it’s extra necessary to give attention to persuading clients to transform.
Present all the main points somebody would possibly must make a purchase order determination. And sort out objections that may in any other case trigger them to depart the web page.
Tip: Take a look at Semrush’s product description writing services for those who need assistance writing copy that converts.
Ship a High quality Person Expertise
The most effective product web sites ship high-quality UX on each system: desktop, pill, and cellular.
This implies their product pages:
- Load shortly
- Are visually interesting
- Use HTTPS security
- Make it simple to “add to cart”
- Present helpful and correct data
- Have a transparent and easy-to-navigate format
- Use intelligent formatting to make data digestible
Take into consideration the final time you made a purchase order on-line. What went easily? What may have been higher? Your private experiences may help you design a greater procuring expertise to your finish person.
Tip: Run your product web page URL by Google’s PageSpeed Insights device for recommendations on reducing your web page’s loading time. Or use Semrush’s Site Audit device for assist figuring out, prioritizing, and fixing technical points throughout your website.
Add a Clear Name-to-Motion Button
Product web page design is all about getting the person to click on “purchase.” So it’s essential for the call-to-action (CTA) button to face out.
Most product web sites use an attention-grabbing background coloration. And simple CTA textual content, reminiscent of “Add to Cart” or “Purchase Now.”
Place the button close to the highest of the display. Ideally above the fold, so consumers don’t need to scroll as soon as they’re prepared to purchase.
Present Excessive-High quality Visuals
Excessive-quality pictures make your merchandise extra fascinating and assist clients perceive precisely what they’re getting. They put your merchandise of their finest mild with out being deceptive.
Present giant, clear pictures shot towards clean backgrounds. Ensuring to cowl completely different angles and options. You would even use spin pictures to supply an interactive 360-degree view.
Life-style pictures present your product in motion. And assist consumers visualize the product in their very own lives.
This Ikea product web page ticks all of the packing containers:
Tip: Must show advanced product options? Strive utilizing customized graphics, animated photos, or movies.
Show Clear Pricing and Delivery Data
Product web page guests are sometimes within the conversion stage of the marketing funnel—i.e., they’re prepared to purchase. So it’s necessary to supply clear pricing and transport data upfront.
Listed below are some high suggestions:
- Show the product value prominently
- Spotlight any reductions or promotions
- Promote handy cost choices, reminiscent of Klarna or Google Pay
- Present supply estimates and costs
Keep away from sending consumers to different pages (e.g., /shipping-faqs/) for data. This may disrupt the shopping for course of and result in misplaced gross sales.
Construct Belief with Scores and Critiques
The most effective product web page examples present buyer scores and critiques. To assist consumers determine whether or not to purchase your product. And whether or not to purchase from you.
So, ask to your clients’ suggestions. Then show it prominently.
This might embody a median star ranking on the high of the web page. And particular person critiques on the backside, full with photos, feedback, and scores breakdowns.
Be sure to can reply to critiques, the place obligatory. This can provide help to resolve any complaints and protect your brand reputation. Like Frigidaire does right here:
Tip: Instill confidence in your clients by promoting any accreditations, accolades, or customer support perks. Let consumers know your product web site is reliable.
Use Structured Information
Structured data is data that helps engines like google perceive webpages higher. It makes use of a markup language referred to as schema.
With product schema, you may tag the next parts in your product pages:
- Common ranking
- And extra
This may help you safe rich results in Google, that are extra detailed and fascinating listings.
Like this one from Walmart:
This wealthy end result may help Walmart stand out on the outcomes web page and entice extra clicks from Google.
Tip: Google provides a Structured Data Markup Helper that may provide help to apply schema to your product pages.
Make Enhancements with Cut up Testing
The most effective product pages are sometimes the results of in depth split testing, also referred to as A/B testing.
It really works like this:
- Make a small adjustment to your web page, reminiscent of altering the colour of the “Add to Cart” button
- Serve the brand new model of the web page to half of your website guests, and the outdated model of the web page to the opposite half
- After a set time period, analyze key metrics to see which model carried out higher
- Apply adjustments that work and ignore ones that don’t
This data-led method to product web page design helps you establish, take a look at, and apply adjustments shortly and effectively.
Tip: With the SplitSignal device, precisely take a look at how product web page adjustments impression your natural visitors (i.e., unpaid visits from engines like google). With out the necessity for advanced growth and knowledge evaluation work.
Get Professional Assist with Product Pages
These product web page examples and finest practices supply loads of concepts. However do you could have the time and expertise to implement them?
If not, flip to Semrush’s trusted agency partners. We associate with web design, web development, and UX design consultants who may help you construct higher product pages. And generate extra gross sales.
Submit a venture transient to get began right this moment.
This put up was up to date in 2023. Excerpts from the unique article by Erika Varagouli might stay.