New Ways To Utilize ChatGPT For SEO & Marketing

Based mostly on the title of this put up, it must be no shock which new function launched at OpenAI DevDay was my favourite: customized GPTs. Now that customized GPTs are available to more users, I assumed I’d share some examples for website positioning and advertising.

To recap, Customized GPTs give ChatGPT Plus and Enterprise customers the power to create a GPT with a particular set of directions, further recordsdata to reference (information), multimodal capabilities, and customized actions with third-party APIs.

Consider it like working with ChatGPT utilizing a sophisticated model of Customized Directions with out the three,000 character restrict.

How To Construct A Customized GPT

There are two methods you may construct your individual customized GPT: Create or Configure. Create permits you to have a dialog with the GPT Builder.

Screenshot from ChatGPT/GPT Builder, November 2023

One of many perks of customized GPTs is which you can customise them utilizing pure language as a substitute of coding or setting an in depth record of parameters.

For these extra skilled in immediate engineering, Configure permits you to customise the GPT by coming into particular particulars concerning the GPT.

Screenshot from ChatGPT/GPT Builder, November 2023

Particulars just like the picture, identify, and outline seem on the Discover GPTs web page and on the GPT itself.

Screenshot from ChatGPT, November 2023

Screenshot from ChatGPT, November 2023

Dialog starters seem because the advised prompts within the GPT interface.

Directions permits you to specify functionalities you need the GPT to have and behaviors you need the GPT to exhibit or keep away from. GPT directions will be as much as 8,000 characters in size – over twice so long as Customized Directions – and are prompt-engineered from conversations with the GPT Builder.

Add recordsdata to Information as reference materials for the GPT to make use of with its responses. In response to the conversational aspect of GPT Builder, “You possibly can add textual content recordsdata, PDFs, and pictures for reference, and the dimensions restrict for every file is 25MB. These recordsdata may also help me offer you detailed and correct responses by analyzing their contents.”

In order for you customers of your GPT to have entry to multimodal options like DALL·E 3, internet shopping, and superior evaluation, you may allow these beneath Capabilities.

Actions can help you faucet into third-party APIs or add OpenAI schema. When you’ve got developed a ChatGPT plugin, you may import the schema from the prevailing plugin manifest.

Screenshot from ChatGPT/GPT Builder, November 2023

Customized GPTs For website positioning And Advertising and marketing

What can you employ customized GPTs for in website positioning and advertising? Quite a bit.

Customized GPTs To Decide E-E-A-T

For my first try at a customized GPT for website positioning, it took about ten minutes to construct a Internet High quality Analyst that evaluates web sites for E-E-A-T: Expertise, Experience, Authoritativeness, and Trustworthiness.

Screenshot from ChatGPT/GPT Builder, November 2023

It makes use of the Search Quality Rater Guidelines and Overview paperwork as reference/information supplies for its responses.

I reached out to Google for remark about utilizing its documentation for customized GPTs and can replace this text after we obtain a response.

In the course of the preview, I needed to remind the GPT to make use of internet shopping to judge web sites and verify for exterior opinions. I added this reminder to the GPT Builder by way of Create.

On the Configure display, you can see the fundamental particulars, directions (a prompt-engineered edit of your responses to the GPT Builder’s questions), dialog starters, and information (uploaded reference supplies).

Screenshot from ChatGPT/GPT Builder, November 2023

Additional down, you may give customers of the GPT particular multimodal Capabilities, add Actions permitting the GPT to make use of third celebration providers, and use Superior Settings to resolve if OpenAI can use your GPT’s conversations in coaching information.

Screenshot from ChatGPT/GPT Builder, November 2023

As soon as your GPT behaves as meant, you may Save (or Replace) your GPT as personal, accessible by way of direct hyperlink, or public utilizing the dropdown on the high proper of the UI.

Screenshot from ChatGPT/GPT Builder, November 2023

It’s going to present a broadcast message when accomplished.

Screenshot from ChatGPT/GPT Builder, November 2023

Yow will discover your customized GPTs in Discover beneath My GPTs. As soon as revealed, they will even seem within the sidebar beneath ChatGPT.

Screenshot from ChatGPT, November 2023

ChatGPT Plus and Enterprise customers can attempt the Internet High quality Analyst GPT here.

Screenshot from ChatGPT, November 2023

Customized GPTs To Ask Is It A Rating Issue

I created a second GPT – this time primarily based off our newest Ranking Factors ebook. It didn’t take lengthy in any respect, besides when it got here to getting the profile image good.

Screenshot from ChatGPT/GPT Builder, November 2023

ChatGPT Plus and Enterprise customers can attempt the Is it a Rating Issue GPT here.

Customized GPTs For Subject Concept Technology

Want somewhat inspiration in your subsequent article? This GPT will create 25 headlines and meta descriptions for a key phrase or enterprise description. It’s going to additionally offer you featured photographs should you decide a subject from the record it generates.

Screenshot from ChatGPT, November 2023

ChatGPT Plus and Enterprise customers can attempt the Subject Concept Generator GPT here.

I might be updating this text periodically so as to add extra examples for website positioning and advertising now that ChatGPT providers are secure once more.

The Future Of AI With Customized GPTs

How do you propose on utilizing customized GPTs for website positioning and advertising? Let me know on X @kristileilani and your GPT could possibly be featured in a future put up!

Featured picture: Juicy FOTO/Shutterstock