How to Get on the First Page of Google (Without Paying for Ads)

How to Get on the First Page of Google (Without Paying for Ads)


When your web site seems on the primary web page of Google search outcomes, you’re way more prone to get clicks. Few individuals enterprise to the second web page.

On desktop, the highest of the primary web page seems one thing like this:

the top of the first Google page on desktop

Once you scroll to the underside, you’ll discover web page numbers or a “Extra outcomes” button:

bottom of Google search page with “More results” button

(On cellular, pages are more durable to acknowledge. As a result of Google makes use of infinite scrolling—that’s, it mechanically hundreds extra outcomes once you attain the underside.)

Google’s first web page typically consists of advertisements.

Google’s first page including ads

However there are ample alternatives to rank organically (i.e., totally free). 

Usually, there are seven to 10 natural search outcomes on the primary web page. Like these:

examples of organic results on Google’s first page

And lots of search engine outcomes pages (SERPs) have SERP options that show content material in several and sometimes simply digestible codecs.

For instance, the “Folks additionally ask” field:

“People also ask” box

In case you don’t need to pay for publicity, you need to earn your spot

Google ranks natural search outcomes based mostly on 5 predominant components:

  • Which means: The intent behind the person’s search
  • Relevance: How effectively the content material satisfies the person’s intent
  • High quality: The helpfulness of the content material
  • Usability: The performance and accessibility of the web page
  • Context: The person’s search settings and historical past

As we speak, you’ll learn to get on the primary web page of Google. Utilizing beginner-friendly web optimization methods.

1. Select a Goal Key phrase

The goal key phrase is the search question you need to rank for. 

When you already know what you need to rank for, you possibly can plan how you can get your web site on Google’s first web page for it. And begin taking motion.

Usually, it’s a good suggestion to enhance current rankings earlier than pursuing new ones. As a result of you could have a basis to construct on.

Key phrases rating on the second web page are significantly good candidates for enchancment. In spite of everything, Google clearly thinks your web page is in good condition. You simply have to beat out a couple of rivals.

Examine your current rankings totally free utilizing Google Search Console.

Go to the “Efficiency” part and click on “Search outcomes.”

click on “Search results” in Google Search Console

Then, click on the “Common place” test field on the high.

“Average position” check box highlighted

Scroll right down to the “Queries” desk to see an inventory of key phrases your web site ranks for.

The “Place” column exhibits your common rating over the chosen time interval.

“Position” column highlighted in "Queries" table

To make your knowledge simpler to work with, open it in a spreadsheet.

Click on the “Export” button on the high to create a Google Sheets, Excel, or CSV file.

“Export” button highlighted

From there, you possibly can filter for key phrases rating in positions 11-20 (which roughly corresponds to the second web page of Google).

exported data opened in Google Sheets spreadsheet

Alternatively, use Semrush’s Keyword Gap instrument. This lets you evaluate your rankings in opposition to rivals’. And collect invaluable key phrase knowledge.

To begin, enter your area and as much as 4 rival domains.

Then select your nation and click on “Examine.”

Semrush’s Keyword Gap tool

Open the “Place” drop-down and choose “You-domain.” Then set a customized vary from 11 to 20.

(This filters for key phrases that you just rank on the second web page for.)

“Position” drop-down with “You-domain" selection

Scroll right down to the key phrase record and choose the “Weak” tab. This filters for cases the place your rivals all outrank you.

For instance, you rank in place 20. However your rivals rank in positions 1 and 4. 

“Weak” tab highlighting "dog travel crate" keyword results

Use the metrics equipped to seek out key phrases with the very best potential for your online business. 

The “KD %” column lists the keyword difficulty rating.

This can be a measure of how laborious it will likely be to get on the primary web page of Google with out paying for advertisements. 

Contemplate beginning within the “Very Straightforward” to “Straightforward” vary (0-29%).

filtering by using “KD %” column

One other invaluable metric is “Quantity”: the common variety of month-to-month searches. This means the potential attain of your search outcome. 

However higher-volume key phrases are often extra aggressive.

For instance, “canine toys” will get 40,500 searches per thirty days and has a key phrase issue of 81%.

monthly searches and KD metrics highlighted for "dog toys"

Whereas “tug of struggle canine toy” will get 1,300 searches per thirty days and has a key phrase issue of 13%.

monthly searches and KD metrics highlighted for "tug of war dog toy"

When you’ve chosen a goal key phrase (or a key phrase you need to discover in additional element), click on on it to open Semrush’s Keyword Overview instrument.

Right here, you will get further knowledge and SERP evaluation.

Tip: Need to discover new key phrases to focus on? Take a look at our keyword research information.

2. Perceive Search Intent

To get your web site on Google’s first web page, you want a robust understanding of search intent. That is the why behind a person’s search.

For instance, “toy canine” is the same phrase to “canine toy.” 

However “toy canine” yields outcomes a few canine breed group:

Google results for a “toy dog” search

Whereas “canine toy” outcomes are product-related:

Google results for a “dog toy” search

Search intent isn’t at all times apparent. The easiest way to grasp it’s to research the SERP.

You possibly can search the key phrase your self and evaluate the primary web page. However Google could personalize results based mostly in your location, search historical past, and extra.

Semrush’s Keyword Overview gives an unbiased view. And knowledge that makes evaluation simpler.

Enter your key phrase, select the nation you need to rank in, then click on “Search.”

(In case you click on a key phrase in Natural Analysis or elsewhere, this step is completed for you.)

Semrush’s Keyword Overview tool

The “Intent” part tells you the type of search intent. Which might be a number of of the next:

  • Informational: Customers needs to be taught extra about one thing (e.g., “toy breed canines”)
  • Navigational: Customers need to discover a particular web page (e.g., “canine toys amazon”)
  • Business: Customers need to do analysis earlier than making a purchase order determination (e.g., “good toys for canines”)
  • Transactional: Customers need to full a selected motion (e.g., “purchase canine toys”)
the "Intent" metric highlighted in Keyword Overview tool dashboard

Scroll right down to the “SERP Evaluation” part to seek out details about the highest 10 natural outcomes (the standard first web page of Google.) 

And any SERP features that seem.

The “Search Site visitors” column signifies the variety of visits you would earn if you happen to attain these positions.

“Search Traffic” column highlighted in "SERP Analysis" report

Click on “View SERP” to see the SERP snapshot. And get a greater understanding of the web sites and pages that rank.

(On this view, outcomes aren’t separated into pages. Attempt to give attention to the highest 10 outcomes or so.)

“View SERP” button highlighted

In case you search “good toys for canines,” the primary web page of Google is dominated by product roundups.

Revealed by media web sites like The Spruce Pets and NBC Information:

Google results for “good toys for dogs”

Different web site and content material sorts could wrestle to rank extremely.

If you wish to compete on your goal key phrase, you could create one thing much like what’s rating. However higher.

The following part will inform you how.

3. Create High quality Content material

If you have already got a web page that aligns along with your goal key phrase’s search intent, replace that. In any other case, you’ll have to create the content material from scratch.

To get on the primary web page of Google, you could create quality content

In different phrases, content material that’s:

  • Useful
  • Complete
  • Correct
  • Reliable
  • Authentic

Additional SERP evaluation ought to give a good suggestion of the very best content type(s).

Let’s take into account the “good toys for canines” instance. 

It predominantly options listicles (and pictures from them).

search results show "The 17 Best Dog Toys of 2023" listicle for“good toys for dogs” search

These articles additionally embrace product descriptions, costs, and hyperlinks. Making certain customers get all the knowledge they want.

And so they cowl numerous subtopics. Reminiscent of the very best toys for small canines.

"Best toys for small dogs" section of the article

Prime-ranking pages often reveal robust E-E-A-T (Experience, Expertise, Authoratitiveness, and Trustworthiness). 

For instance, The Spruce Pets describes itself as a “Vet Reviewed & Pet Accepted” web site.

"The Spruce Pets" website

And CNET’s suggestions come from actual canine house owners.

an example of dog article by CNET highlighting experience

Along with having robust E-E-A-T, essentially the most useful content material delivers a great web page expertise.

Which means the web page is quick, safe, and mobile-friendly. And customers can simply entry the content material they want.

Google Search Console might help you establish web page expertise points. 

Merely enter the URL you need to examine. Then evaluate the suggestions supplied.

use Google Search Console to identify page experience issues

Not signed up but? Take a look at our Google Search Console guide

Tip: You possibly can carry out a sitewide test for web page expertise points with Semrush’s Site Audit instrument. 

4. Optimize for Google

Google says “web optimization is usually a useful exercise when it’s utilized to people-first content material …”

In different phrases: 

If you wish to rank on the primary web page of Google, it’s value optimizing your content material for serps. Not simply people.

That is on-page SEO

Some of the primary but essential steps is including key phrases to your content material.

Embody the goal key phrase you recognized earlier. However you might also need to embrace different associated key phrases with the identical intent.

For instance, “greatest canine toys” brings up related outcomes to “good toys for canines.”

Google search results for “best dog toys”

You would goal each key phrases on the identical web page. And probably get on Google’s first web page for each.

One of many best methods to seek out associated key phrases is to see what your high competitor ranks for. Utilizing Semrush’s Organic Research instrument.

Simply click on their URL in Key phrase Overview.

URL from "The Spruce Pets" highlighted in Keyword Overview

Or search the URL in Organic Research manually.

URL search in Organic Research tool

Like earlier than, go to the “Positions” tab to see rankings knowledge.

“Positions” tab

Establish the key phrases you need to goal on the identical web page. Ensure that the search intent is identical or very related.

(These rating within the highest positions are often the very best candidates.)

results for "good toys for dogs" and "dog toy" highlighted in "Organic Search Positions" report

Collectively, these key phrases can kind a keyword cluster. Which you’ll optimize your web page round.

Nonetheless, it’s a good suggestion to decide on a major key phrase—a spotlight key phrase on your web page. Ensuring to think about metrics like key phrase issue.

Your different key phrases then turn out to be secondary key phrases.

Tip: In case you have a Semrush trial or subscription, save and set up your key phrases in Keyword Manager. This additionally makes it simpler to track your rankings later.

list of keywords saved in Keyword Manager

When creating or updating your content material, naturally incorporate key phrases all through. Attempt to use your major key phrase inside the first two sentences.

If acceptable, use secondary key phrases (or elements of them) inside subheadings.

"Best of Chewers" Benebone Bacon Flavor Wishbone Tough Dog Toy" title with "Best for Chewers" highlighted

Ensure that to incorporate the first key phrase within the title tag (the clickable title that seems on the SERP).

"Best Dog Toys" highlighted in "The 17 Best Dog Toys of 2023" title tag on Google SERP

And the on-page title. Which ought to be marked up in H1 tags, so Google understands it’s the principle title in your web page.

"Best Dog Toys" highlighted in "The 17 Best Dog Toys of 2023" H1

It could actually additionally assist to incorporate your major key phrase within the URL slug (the a part of the URL that’s distinctive to the web page).

"best-dog-toys" primary keyword included in the URL slug

To be taught what’s working for rivals, use Semrush’s SEO Content Template.

The instrument gives web optimization suggestions based mostly on the highest 10 outcomes on your goal key phrases. So you possibly can learn to get your web site on Google’s first web page.

Enter your goal key phrases, select your nation, and click on “Create content material template.”

Semrush’s SEO Content Template

When the template is prepared, scroll right down to “Key suggestions (based mostly in your Google high 10 rivals).”

You’ll discover recommendations for semantic keywords, textual content size, and readability. And even concepts for backlinks (which you’ll learn more about later).

“Key recommendations (based on your Google top 10 rivals)” page

Additional down, see how your rivals use your goal key phrases. Then, use the insights to information your personal optimization technique.

"See how your competitors use your target keywords" page

Prepared to begin writing?

Go to the highest and click on “Actual-time Content material Examine,” then “Open in web optimization Writing Assistant.”

The SEO Writing Assistant will evaluate your writing in actual time. Serving to you meet readability, web optimization, originality, and tone of voice targets.

SEO Writing Assistant

When Google finds a hyperlink to your web page on one other web site, it might deal with it as a advice. 

These kinds of hyperlinks are known as backlinks. And, together with robust content material, they might help you get on the primary web page of Google.

For instance, let’s return to the SERP for “good toys for canines.”

Keyword Overview exhibits the top-ranking web page has 2,200 backlinks from over 100 web sites (referring domains).

Pages with fewer backlinks are likely to rank decrease. 

"Backlinks" highlighted in Keyword Overview "SERP Analysis" table for "good toys for dogs"

To test your personal backlinks, use Semrush’s Backlink Analytics instrument.

Enter the URL for the web page you’re engaged on. Then click on “Analyze.”

Semrush’s Backlink Analytics tool

The “Overview” web page gives key knowledge.

For additional insights, view the person studies: 

  • The “Backlinks” report gives an in depth breakdown of exterior hyperlinks to your web page
  • The “Anchors” report lists the anchor text of your backlinks
  • The “Referring Domains” report exhibits which websites hyperlink to your web page
where to find

To check your web page’s backlinks in opposition to rivals’, return to the “Overview” tab.

Within the “Add competitor” area, enter the URL of a rival web page. (Ideally, one which ranks on the primary web page of Google.)

Click on “+ Add as much as 3 rivals” if you wish to add extra.

Once you’re prepared, click on “Examine.”

where to add competitors in the

Now you can evaluate key backlink metrics, such because the variety of referring domains. 

number of referring domains metric shown for two different domains

Assume your web page may gain advantage from extra backlinks? 

There are a lot of link building methods, corresponding to:

  • Outreach: Ship your content material to publishers who would possibly need to share it
  • Broken link building: Establish damaged backlinks and ask house owners to switch them along with your related, working hyperlinks
  • Unlinked mentions: Use a instrument prefer to Brand Monitoring to trace model mentions and ask house owners to hyperlink them

Semrush’s SEO Content Template gives backlink concepts based mostly on the highest 10 outcomes on your goal key phrases. However it’s also possible to discover websites that may hyperlink to you by utilizing the Link Building Tool.

The instrument additionally helps you handle and monitor the hyperlink constructing course of.

Link Building Tool overview

6. Observe Your Rankings

Once you make web optimization modifications, it’s essential to trace web site rankings. To make sure they transfer in the correct route. (And you may take corrective motion if not.)

With Semrush’s Position Tracking instrument, you possibly can monitor your natural rankings on the nation, metropolis, road, or ZIP code degree. And get detailed details about SERP options.

Plus, you will get alerts once you make it to the primary web page of Google. 

After configuring the tool, open your mission.

Then, click on the bell icon within the high proper. 

bell icon in the top right of Position Tracking tool

Arrange an alert for once you “Enter the highest 10” (the standard first web page of Google). 

Then, click on “Add my first set off.”

arrow pointing to “Add my first trigger” button

You may as well create an alert for once you “Depart the highest 10.” 

create an alert for when you “Leave the top 10”

To evaluate your rankings, go to the “Overview” tab.

And select a date or time vary.

time range in the top right corner is highlighted in the “Overview” tab

You possibly can then filter key phrases by place.

Click on “Prime positions & modifications” then:

  • Prime 10” > “All” to take a look at rankings on the primary web page
  • Prime 10” > “Misplaced” to take a look at rankings which have dropped off the primary web page
  • # 11-20” > “All” to take a look at rankings on the second web page

(This assumes every web page incorporates 10 natural outcomes.)

“Top positions & changes” with drop-down menu displaying options

Use the “SERP Options” filter and choose “[domain] doesn’t rank” to seek out alternatives you’ve missed. 

Then, craft a method to win these SERP features.

select “[domain] doesn’t rank” from the “SERP Features” filter

There are many different filtering and sorting choices that will help you give attention to outcomes that matter most.

7. Enhance Your Sitewide web optimization

Google doesn’t consider webpages in isolation. The standard of your web site general can impression a person URL’s rankings.

This implies making sitewide web optimization enhancements might help you get on the primary web page of Google for numerous key phrases.

Listed here are our high suggestions:

  • Enhance or take away unhelpful content material
  • Carry out a Site Audit to seek out and repair technical web optimization points
  • Construct high-quality backlinks to your area
  • Construct internal links between related pages in your web site

Semrush’s On Page SEO Checker helps you establish the most important alternatives. By analyzing your pages and the highest 10 outcomes on your goal key phrases.

After configuring the tool, you’ll see concepts associated to content material, backlinks, and extra.

Semrush’s On Page SEO Checker

Scroll right down to “TOP pages to optimize” to entry concepts by URL.

“TOP pages to optimize” report


How Lengthy Does It Take to Get on the First Web page of Google?

The period of time it takes a web site to rank on the primary web page of Google varies considerably. 

Maybe one web site revealed their content material and ranked inside a day. Whereas others spent months bettering their content material and rankings.

Google modifications its rankings on a regular basis. And Google algorithm updates can change issues dramatically.

That’s why it’s essential to give attention to creating people-first content material. To deal with web optimization as a long-term technique. And to pursue quite a lot of related key phrases.

Take a look at our information to be taught extra about how long it takes to see SEO results.

Ought to I Promote on the First Web page of Google?

Google Ads makes it attainable to promote on the primary web page of Google. These advertisements work on a pay-per-click (PPC) foundation, which implies you pay solely when somebody clicks.

example of product listing ads and PPC ad shown in Google search

PPC (or paid search) might be an effective way to generate invaluable clicks. Particularly if you happen to’re not rating on the primary web page organically.

There are many advertisements sorts out there, every with their very own necessities. The proper method is dependent upon your sources and targets.

Take a look at our beginner’s guide to advertising on Google.

What Are the Click on-By way of Charges on the First Web page of Google?

The common click-through charge (CTR) on the primary web page of Google ranges from 22.2% to 1.6% on desktop. And 22.4% to 2.3% on cellular, in keeping with the Semrush State of Search 2023 report.

This analysis helps the concept larger rankings generate extra clicks.

"Average CTRs for Organic Results" graph

Nonetheless, CTRs range considerably relying on the search question and outcomes out there.

You possibly can monitor your CTRs by means of Google Search Console.

Go to “Efficiency” > “Search outcomes.” 

And click on the “Common CTR” test field.

“Average CTR” check box in Google Search Console

Then, scroll right down to see the common CTR by question (key phrase).

the average CTR by query (keyword) metric highlighted

Tip: For a extra complete view of web optimization efficiency, join your Google Search Console and Google Analytics accounts to Semrush’s Organic Traffic Insights instrument. You possibly can see key touchdown web page knowledge multi functional place.

Semrush’s Organic Traffic Insights tool.


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