How Astra Is Making WordPress The Top Choice For Business

How Astra Is Making WordPress The Top Choice For Business

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  • November 5, 2023
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Astra, the makers of the worlds hottest WordPress templates, introduced it’s investing in LatePoint, one of the vital superior on-line reserving options and within the course of is advancing WordPress because the go-to platform for companies.

This transfer brings the highly effective scheduling, reserving and cost administration capabilities of LatePoint to all customers, particularly those that use Astra.

What Is LatePoint?

LatePoint is a plugin that manages all the on-line reserving and appointment scheduling lifecycle.

It integrates with six totally different cost gateways:

  • Braintree
  • Paystack
  • PayPal
  • Razorpay
  • Sq.
  • Stripe

LatePoint additionally automates widespread workflow actions like sending e-mail and SMS reminders, synchronizing with third celebration calendars and even routinely creating Zoom conferences.

LatePoint helps signups through Fb and Google and integrates with Twilio. Companies may even monitor efficiency within the admin dashboard the place all of the features are viewable.

Various companies equivalent to on-line service suppliers to hair salons can use LatePoint to ebook appointments, schedule them, ship reminders and gather funds in a seamless method from one plugin.

The Astra announcement additionally lists these capabilities:

“Shopper database: Maintains a complete shopper database, offering fast entry to shopper histories, preferences, and call info for customized service.

Customizable reserving kinds: Tailor reserving kinds to assemble particular info from purchasers, making certain that appointments are booked with all mandatory particulars.”

LatePoint Is Half Of A Bigger Technique

The nearer one seems to be at what Astra has quietly been doing the clearer it turns into that they’re making a platform inside a platform that permits small companies to automate varied processes so as to compete on the identical stage as a lot bigger organizations.

For instance, Astra is behind one other WordPress plugin referred to as SureTriggers.

What SureTriggers does is make it straightforward for small companies to create event-driven automations between WordPress plugins in addition to with third celebration SaaS.

SureTriggers gives historical past logs that present what the automations did between the linked plugins and third celebration SaaS so as to troubleshoot or hold monitor of what’s occurring.

It helps office collaboration for creating automated workflows, helps customized webhooks and APIs.

SureTriggers even gives the power to delay an motion, conditional logic and filters that assist create advanced automations.

That is how SureTriggers describes what it does:

“Simply switch knowledge between your favorite apps and providers like Mailchimp, Gmail, HubSpot, and so forth. No matter you have to join, SureTriggers has you lined.

SureTriggers seamlessly integrates with widespread WordPress plugins like Gravity Kinds, WooCommerce, Elementor, CartFlows, and plenty of extra.

Create multi-step automations that seamlessly execute a sequence of various duties routinely after a selected occasion happens, all custom-made by you.”

Including the highly effective LatePoint scheduling and appointment capabilities into that blend turns WordPress right into a ridiculously  succesful enterprise platform that makes a small enterprise carry out at a stage far larger than what was succesful as just lately as 5 years in the past with out spending a big amount of cash.

And it accomplishes all of this at a worth that’s in attain of any small enterprise.

Astra Integrates WordPress With Enterprise

Of particular curiosity is how LatePoint will seamlessly combine with Astra’s SureCart, making Astra a powerful competitor to WooCommerce. Astra additionally gives Spectra, their straightforward to make use of web page builder that helps each the traditional WordPress editor and the newer Gutenberg blocks.

Taken collectively, what Astra is doing is making WordPress carry out like a devoted enterprise CMS however with all the advantages of the open supply WordPress ecosystem.

Astra has quietly turn out to be a frontrunner in extending the capabilities of WordPress in a manner that more and more makes WordPress a horny selection for small companies.

Their web site templates are utilized by over 2.5 million web sites worldwide, which provides them an enormous pool of potential customers or recommenders of LatePoint.

However what this funding makes clear is that Astra is shortly turning into the go-to resolution for WordPress-based companies in addition to creating viable alternate options to non-public closed-source content material administration programs.

The Astra announcement makes no secret of their ambition to make WordPress a powerful selection for companies:

“We’re excited to share information, implement our concepts, deploy Brainstorm Power processes and work carefully with the LatePoint group.

We will’t wait to deliver an enterprise-grade, strong, fashionable, and dependable appointment and reserving resolution to the small companies and bigger WordPress group.

One factor that I can’t stress sufficient is we’re a mission pushed group. Every thing we do is designed to unlock the ability of the web for small companies.”

Tight Integration With Astra Merchandise

One other fascinating issue to think about is that Astra is promising tighter integration between their templates and all the opposite plugins they provide, such because the WooCommerce various SureCart and SureTriggers.

SureTriggers is an fascinating piece of the Astra suite of enterprise associated plugins. SureTriggers allows WordPress customers to combine another software or plugin so as to create an automatic workflow.

It really works by connecting WordPress to lots of of SaaS apps, automates WordPress plugins to allow them to work collectively and may even join your totally different web sites and providers in order that varied duties are automated.

One-Time Cost Pricing Provided For A Restricted Time

Astra introduced that they are going to be providing a lifetime cost deal that gives all the advantages of LatePoint with a single-payment lifetime license.

Astra LatePoint Funding

I hadn’t heard of LatePoint till studying of Astra’s funding in it. After researching what Astra has been doing evidently they’ve been pursuing a method for making WordPress a powerful selection for companies.

Featured picture by Shutterstock/NaMong Productions92


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