Google Merchant Center Next will soon support supplemental feeds

Google Merchant Center Next will soon support supplemental feeds

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  • December 2, 2023
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Google Service provider Middle Subsequent will help guidelines and supplemental feeds early subsequent 12 months. The predecessor model, Google Service provider Middle, continues to be utilized by some advertisers and already helps these new options.

Google Service provider Middle Subsequent (GMC Subsequent), a simplified model of Service provider Middle, was unveiled in May.

Advertisers that haven’t transitioned to GMC Subsequent and need entry to the foundations and feeds shouldn’t improve to GMC Subsequent.

Those that have already migrated to GMC Subsequent and want entry to those instruments can revert to basic mode. Google won’t invite retailers utilizing guidelines and feeds emigrate to GMC Subsequent till the options can be found in that platform.

Why we care. For many who migrated from GMC to GMC Subsequent, and have been unpleasantly stunned to seek out guidelines and feeds unsupported, there’s now a path to revive these options. Reverting isn’t preferrred, nevertheless it affords a method to restore performance that’s integral for optimizing Google Procuring advert efficiency.

Switching again to Traditional Mode. To revert from GMC Subsequent to basic mode and acquire entry to guidelines and supplemental feeds, comply with these steps:

  1. Register to Service provider Middle.
  2. On the prime of the display screen, click on the Assist & suggestions icon.
  3. Click on Use basic Service provider Middle”.
  4. A disclaimer will seem. When you’d nonetheless wish to proceed, click on Use basic Service provider Middle.
  5. A field will seem permitting you to offer suggestions on why you’d like to change. Once you’re performed, click on Submit.
  6. One other disclaimer will seem. Test the field, and click on Swap now.
  7. Traditional Service provider Middle expertise will now be out there to make use of.

Warning. Switching from Service provider Middle Subsequent again to the basic Service provider Middle might end result within the lack of beforehand added enterprise particulars and in-store product particulars. Contemplate this potential influence earlier than making the change.

No return to GMC Subsequent. When you change again to the basic Service provider Middle, you received’t have the choice to return to the Service provider Middle Subsequent till the basic expertise is retired subsequent 12 months.


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Deep dive. Learn Google Advertisements Liaison officer Ginny Marvin’s announcement on X in full for extra info.



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