Data-driven success lies within the power of simplicity

Data-driven success lies within the power of simplicity


In an period of information and digital transformation, the most effective recommendation for entrepreneurs generally is that much less might be extra impactful amid information abundance. Companies ought to deal with important, actionable data reasonably than overwhelming their techniques with extreme instruments and reporting. This strategy can create a more practical engagement between gross sales and clients, streamlining the decision-making course of.

Sponsored by:

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On this episode of Dun & Bradstreet’s sponsored sequence, “Information Makes the Distinction,” Jen Burns, Dun & Bradstreet’s senior vp of business operations, and Kim Davis, editorial director of MarTech, talk about the crucial components influencing industrial operations and the way companies can adeptly navigate modifications to stay aggressive.

Tune into the podcast and be taught:

  • Dun & Bradstreet’s secret to making sure they’re doing all the pieces they’ll to enhance the shopper expertise.
  • 3 ways to enhance operations with data-driven methods.
  • Learn how to finest assist the altering enterprise wants taking place round you.

Tune in to different episodes within the sequence here.


Jen Burns

Jen Burns, Senior VP, Business Operations, Dun & Bradstreet

Jen has spent the final 20+ years main and reworking industrial capabilities to assist organizations drive accelerated progress and sustained profitability whereas sustaining a robust deal with delivering buyer outcomes. As the present Senior Vice President of Business Operations at Dun & Bradstreet, Jen is myopically centered on leveraging an outward-in, customer-centric strategy, guaranteeing the industrial assist infrastructure and client-facing groups keep in fixed alignment with the rising wants of consumers. She drives a number of GTM transformation efforts to orchestrate individuals, course of, know-how, and data to yield higher buyer engagement and success. Previous to her position at Dun & Bradstreet, Jen held the position of World Vice President of Business and Buyer Enablement at IQVIA, serving the Life Sciences trade, together with varied senior management roles in Training and Hospitality Expertise.


KimDavis Headshot 1

Kim Davis, Editorial Director, MarTech

Born in London however a New Yorker for over twenty years, Kim Davis began masking enterprise software program ten years in the past. His expertise encompasses SaaS for the enterprise, digital- advert data-driven city planning, and purposes of SaaS, digital know-how, and information within the advertising and marketing area.

Previous to working in tech journalism, Davis was Affiliate Editor at a New York Occasions hyper-local information web site, The Native: East Village, and has beforehand labored as an editor of an educational publication and as a music journalist.


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Dun & Bradstreet, a number one international supplier of enterprise decisioning information and analytics, allows corporations around the globe to enhance their enterprise efficiency. Dun & Bradstreet’s Information Cloud fuels options and delivers insights that empower clients to speed up income, decrease price, mitigate threat, and remodel their companies. Since 1841, corporations of each measurement have relied on Dun & Bradstreet to assist them handle threat and reveal alternative. For extra data on Dun & Bradstreet, please go to


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