How to Set Up a WordPress Redirect

How to Set Up a WordPress Redirect


Redirecting URLs is an easy however necessary element of your web site’s Search engine optimization. It could possibly show you how to keep away from duplicate content material, enhance consumer expertise, and ship visitors and authority to extra related pages. 

On this information, we’ll educate you learn how to redirect URLs on WordPress.

Let’s get began. 

What Is a Redirect? 

A redirect is a method to ahead customers and search engines like google and yahoo to a special URL than the one they requested. 

For instance, when you deleted a web page in your website and didn’t arrange a redirect, the consumer will get a 404 error response. 

Which isn’t good on your Search engine optimization. 

Search engines like google don’t index pages that return a 404. And the backlinks pointing to the web page not maintain any worth. 

Ideally, whenever you delete that web page, you’d arrange a 301 redirect to the same web page serving the identical intent. 

You possibly can simply discover damaged pages and incomplete redirects utilizing a instrument like Site Audit

search for "redirect" in Site Audit "Issues" tab to find broken pages and incomplete redirects

The right way to Use Redirects

Redirects are sometimes used to replace a web site that has migrated to a brand new server. 

You may as well use them when you’ve achieved a serious web site replace, modified any web page URLs, or made updates to your web site’s navigation. 

You may as well redirect a web page to keep away from creating duplicate content material. 

In the event you’re shifting content material o a brand new web page with an up to date URL, you need to use a redirect to direct customers from the outdated web page to the brand new one.

Kinds of Redirects 

  • 301: These are “everlasting redirects.” You’ll use 301 redirects when a web page has been moved to a brand new vacation spot completely. 301 redirects maintain essentially the most hyperlink fairness, and work finest for Search engine optimization.
  • 302/307: Use these redirects when shifting a web page quickly or whenever you need to redirect customers to a brand new web site or web page quickly. 
  • Meta refresh: You’ll often see this sort of redirect used client-side (i.e, in your browser) and never your server. They direct customers to a brand new web page after a specified period of time. They’re not really useful for Search engine optimization functions. 
  • HTTP to HTTPS: One of these redirect that forces browsers to show the HTTPS model of a web page.

Every sort of redirect might be slotted into two classes:

  • Shopper-side redirects: These redirects occur straight within the browser. A consumer can set off a client-side redirect when choosing a hyperlink. For instance, if you choose a web page and obtain an choice to “click on on this hyperlink when you’re not redirected in 5 seconds,” you’ve encountered a client-side redirect. 
  • Server-side redirects: This redirect happens when an online server solutions with a server standing code. When a consumer clicks on an outdated web page or hyperlink and they’re robotically redirected to a brand new web page, you possibly can thank a server-side redirect.

The right way to Redirect a URL on WordPress by way of htaccess

An htaccess file is a configuration file that tells your server learn how to show pages from the WordPress root listing. 

We solely counsel you redirect utilizing this technique in case you are, or have, an online developer. Or when you’re accustomed to the technical backend of your WordPress CMS.

WordPress Redirects by way of htaccess File

  • Confirm your internet host’s htaccess enhancing guidelines. Double-check that you’ve got edit-level entry and may make modifications to the file.
  • Backup your website and create a replica of your present htaccess file. If one thing goes incorrect, you possibly can revert again to your authentic web site. 
  • Within the root listing, add this line of code on the prime:

Redirect 301 /current-page.html

The right way to Redirect a URL on WordPress with a Plugin

You possibly can simply implement WordPress redirects with a plugin. There are a ton of choices. They usually go away little or no room for error. 

Plus, all of them are likely to comply with the identical course of:

  1. Obtain and set up the plugin
  2. Go to the “redirects” part
  3. Add the outdated URL and the brand new, goal URL
  4. Check the redirect

Right here, we’ll discover learn how to redirect URLs on WordPress with three plugins: YoastSEO, Redirection, and 301 Redirects — Straightforward Redirect Supervisor.

Word: Bear in mind to again up your web site earlier than putting in and utilizing plugins. 


YoastSEO is a trusted identify on the subject of Search engine optimization and WordPress. This plugin addresses a number of elements of Search engine optimization, together with WordPress redirects.

  1. Log into the again finish of your web site and again it up
  2. Obtain the YoastSEO plugin from the WordPress plugins retailer
YoastSEO plugin install page
  1. As soon as put in, go to the Plugins web page and click on “Activate” 
  2. Within the left-hand toolbar, choose the Yoast menu (the “Search engine optimization” subsequent to the “Y” image.) Choose “Redirects
“Redirects” button highlighted in the left-hand toolbar
  1. Select the kind of redirect:
  • 301: moved completely and would be the ultimate vacation spot
  • 302: discovered however moved quickly
  • 307: quickly redirected (could be helpful for a cart or momentary web page)
  • 410: content material delete (for outdated, outdated content material that you just need to delete)
  • 451: unavailable for authorized causes
drop-down menu with different redirect types
  1. Enter within the outdated URL slug you need to redirect. And the brand new vacation spot URL. Then, Click on “Add Redirect
"old URL" and "URL" fields
  1. Plug the URL into your browser’s deal with bar to relaxation the redirect. If it doesn’t work, clear your cache out of your browser historical past and check out once more.

Redirection by John Goodley

It is a quite simple and easy-to-use plugin that focuses solely on WordPress URL redirects.

  1. Obtain and set up the Redirection plugin from the WordPress plugins retailer
Redirection plugin install page
  1. Go to “Instruments” on the left facet menu panel, and choose “Redirection
“Redirection” button highlighted in the "Tools" section of the menu
  1. On the prime of the web page, click on “Add New” 
  2. Enter the slug of the outdated URL within the “Supply URL” discipline. And enter the slug of the brand new URL within the “Goal URL” discipline. Then, choose “Add Redirect
"Add new redirection" page
  1. Check that the redirect works by visiting the web page’s outdated URL and see if it redirects to the brand new URL. If it doesn’t, clear your browser’s cache and check out once more.

301 Redirects — Straightforward Redirect Supervisor

Very similar to the Redirection plugin, this plugin makes redirects clear and easy-to-understand.

  1. Obtain, set up, and activate the 301 Redirects plugin
301 Redirects plugin
  1. Go to the Plugins web page. Below “301 Redirects,” choose “Handle Redirects
"Manage Redirects” highlighted in 301 Redirects plugin
  1. Select the ID, or redirect sort (301, 302, or 307)
  2. Add the slug from the outdated URL within the “Redirect From” discipline. And the brand new URL you need to the “Redirect To” discipline. Then, click on “Save
"Redirect Rules" section
  1. The 301 redirect ought to now be dwell. Check that it really works by visiting the web page’s outdated URL. If it doesn’t, clear your browser’s cache and check out once more.

It’s essential to seek out and repair damaged hyperlinks and redirect errors in WordPress as quickly as you encounter them. 

If a consumer clicks on a hyperlink and doesn’t discover what they’re searching for (or worse, receives a 4xx error), they’re more likely to bounce off the web page—and your web site altogether. 

A horrible consumer expertise. And detrimental to your Search engine optimization.

Operating an everyday website audit can assist you see any website points that come up as you replace your web site. 

In the event you overlook so as to add a redirect to an up to date or moved web page and it ends in an error, a website auditing instrument can spot it.

To audit your website for damaged hyperlinks, use Site Audit

Enter your area and click on “Begin Audit.”

Site Audit search bar

After you configure your settings, click on “Begin Web site Audit.”

"Site Audit Settings" page

Within the dashboard, head to the “Points” tab, and kind “damaged” into the search bar. 

Like this:

search for “broken” in Site Audit "Issues" tab

You’ll see all the errors, warnings, and notices in your website associated to damaged hyperlinks. Repair as many of those as you possibly can. 

Concern: Pages with momentary redirects

Non permanent redirects aren’t 100% Search engine optimization-friendly. 

Search engines like google can index the redirected web page, however the web page received’t obtain any of the web page authority from the backlinks pointing to it. 

This could negatively affect the web page’s rating and visitors.

Inside Web site Audit, sort “redirect” into the search bar to see you probably have any momentary redirect points.

search for “redirect” in Site Audit "Issues" tab

Inner linking happens whenever you hyperlink from one web page to a different in your web site. 

Web site Audit additionally signifies any damaged inside hyperlinks it may well discover in your pages. Simply sort “inside” into the search bar.

Like so:

search for “internal” in Site Audit "Issues" tab

Set Up Recurring Redirect Audits

Damaged hyperlinks and pages damage your rating. Redirecting is a straightforward method to keep away from taking a success to your rankings.

They are often simple to implement or repair, relying on the instruments you employ. Run audits usually to see if there are any damaged hyperlinks. 

To schedule audits to run robotically, click on on the “settings” icon within the prime proper of the Site Audit dashboard. 

“settings” icon highlighted in the top right of the Site Audit dashboard

Then, scroll down within the Web site Audit Settings and click on on “Schedule.”

Site Audit Settings

Now, click on the dropdown and choose your most popular day of the week. 

Then, examine the field subsequent to “Ship an e-mail each time an audit is full.” 

And click on “Save.”

schedule how often should the tool audit your site in Site Audit Settings

Repair any redirect points in your WordPress website as quickly as they pop up. 


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