Benefits, Types, and How to Create It

Benefits, Types, and How to Create It


Snackable content material is simple to eat, perceive, and share.

On this article, we’ll break down what snackable content material is, the differing types, and a few of its advantages. We’ll additionally embrace 5 recommendations on the way to create your personal.

Let’s begin.

What Is Snackable Content material?

Snackable content material is easy-to-digest content material that’s meant to share an thought rapidly and successfully. 

Not like long-form content, snackable content material must be created so your viewers can eat and perceive it in a matter of moments. This makes it perfect for sharing on social media.

Right here’s an instance of how Semrush creates snackable content on LinkedIn:

Semrush Linkedin post titled "4 signs you spend too much time thinking about content ideas"

The image-driven slides rapidly relate to customers and make them conscious of a Semrush answer that may assist them overcome a standard downside. 

Snackable content material can stand by itself or be a part of an extended piece of content material. Like an infographic inside a weblog publish. 

Right here’s an instance of this in a Backlinko information:

an example of blog text with an infographic in a Backlinko guide

Moreover breaking apart a wall of textual content, the visible helps readers to higher visualize your level.

And snackable content material will also be nice for entertaining and offering customers with a fast chortle.

Briefly, it is best to make area for it in your content material combine.

What Are the Completely different Kinds of Snackable Content material?

Listed below are 5 widespread types of snackable content material and what they’re greatest for:

1. Memes

The idea of a meme has been round since the 1970s, when it was outlined as a cultural info unit that’s replicated and unfold. However we all know them at this time as viral photographs or movies with textual content.

Memes are a extremely shareable type of content as a result of they’re participating and entertaining. That is precisely the kind of content material customers are in search of on social media platforms like Instagram and Twitter.

Customers might ship the publish by way of DM (direct message), publish it to their tales, or tag one other person within the feedback.

These photographs can have a brief life span as a result of they have a tendency to depend on popular culture references. 

With memes, you’re collaborating in a well-liked motion. And placing your personal brand-related spin on it.

Right here’s an instance of a meme we created for Instagram utilizing screenshots from a well known actuality TV present:

an example of a meme from Semrush Instagram account

It relates popular culture (a present TV present) to a standard problem (last-minute adjustments) for a phase of our audience (social media managers). 

Ensure to remain on high of viewers analysis to make sure your model is creating the correct memes on the proper instances for the correct folks.

2. GIFs

A GIF is a sort of picture file (graphics interchange format) that’s normally animated—like a digital flipbook. 

GIFs largely reference memes or moments from TV exhibits and flicks. In content material advertising, manufacturers use them to convey feelings and reactions.

They’re a standard kind of snackable content material as a result of they’re so brief and relevant for a lot of totally different eventualities.

For instance, you’ll see many manufacturers use GIFs on Twitter to convey emotion like this:

Semrush using GIFs on Twitter

GIFs can convey extra that means than plain textual content, making them perfect for humanizing your social posts.

Generally, corporations use GIFs in long-form content material (like blogs) or web site touchdown pages.

For instance, VWO makes use of GIFs on its homepage to reveal the way to use its A/B testing instrument:

GIFs on VWO homepage

It helps customers perceive the instrument higher than textual content would.

You can even incorporate GIFs into your social media engagement technique when responding to feedback. 

3. Infographics

Infographics are visualizations used to speak advanced or detailed info at a look. And extra successfully and concisely than textual content alone.

They had been one of many top three content assets created by entrepreneurs in 2022. They usually’re not going anyplace.

Listed below are a number of from Gartner illustrating the advanced B2B shopping for journey is:

an example of Gartner illustrating the complex B2B buying journey

Customers can look over the illustrations to know the important thing factors. 

This content material fashion can also be extra shareable than a hyperlink alone.

And infographics can summarize a whole subject or article.

Right here’s an instance—an infographic summarizing our 10 SEO copywriting tips to enhance content material:

"10 tips to improve your content" infographic by Semrush

Whichever kind of infographic you create, it ought to current key info in a visually interesting approach.

4. Brief Movies

Brief-form movies are typically something underneath 60 seconds. 

Entrepreneurs usually use these movies to extend model consciousness and encourage engagement—particularly on social media.

In keeping with our State of Content Marketing report, near half of entrepreneurs and enterprise house owners say short-form video content material performs greatest:

"which video formats perform best?" graph results

Brief-form movies embrace FAQs, product demos, buyer opinions, occasion spotlight reels, and previews.

For instance, the podcast “This American Life” shares 30-second snippets from its hour-long exhibits on social media:

an example of 30-second snippets from “This American Life” on Twitter

This snackable content material makes it simple for customers to tag their mates within the feedback to assist generate curiosity within the full episodes.

Brief movies aren’t only for social media advertising, both. They now seem in every single place manufacturers have a presence.

For instance, you may use one on one in every of your web site’s touchdown pages to reveal a services or products in motion. Like Shopify Plus:

Shopify Plus’s landing pages

The video offers a fast overview of how the service works for potential prospects.

And similar to infographics, these movies ought to get the message throughout rapidly to carry your viewers’s consideration.

5. Interactive Content material

Interactive content material invitations customers to finish a number of actions. To encourage engagement. 

Polls, video games, and quizzes are all interactive snackable content material examples.

They will additionally assist you to collect details about your goal audiences. 

That approach, you’ll be able to higher tailor future snackable content material to their preferences.

Right here’s a Twitter poll from HubSpot exhibiting what we imply:

an example of Twitter poll from HubSpot

The model used the ballot to spark dialog and lead right into a associated episode of HubSpot’s podcast the place customers may study extra.

One other instance of interactive snackable content material is Instagram’s query stickers. 

Right here’s one from Duolingo India encouraging customers to share their present streak on the app:

an example of Duolingo India using Instagram’s question stickers on Instagram Story

You can even use interactive content material in your web site.

Right here’s an awesome instance of a picture slider from Under Lucky Stars that exhibits what cities would seem like with out mild air pollution:

an image slider from Under Lucky Stars

Having interactive content material like this may encourage, interact, and inform customers. And set you other than the competitors.

Why Use Snackable Content material in Your Content material Combine?

Snackable content material could be made rapidly. So you’ll be able to publish extra content material in much less time.

Why does this matter?

As a result of our State of Content Marketing report exhibits that entrepreneurs and enterprise house owners say publishing content material extra often is essential for achievement.

"What factors lead to success in content marketing" question from State of Content Marketing report

And snackable content material works as a result of it:

  • Helps categorical your model’s character: Content material like memes and GIFs mirror your values, humorousness, and extra
  • Successfully delivers info: Snackable content material is concise and accessible—even on the go
  • Supplies a greater person expertise: Completely different folks eat content material in another way, so snackable content material helps to satisfy sure customers’ preferences

Plus, snackable content material can be utilized to drive customers to your longer content material.

One isn’t essentially higher than the opposite. You doubtless want each for a profitable content material advertising technique.

Suggestions for Creating Consideration-Grabbing Snackable Content material

An efficient snackable content material technique is visible, relatable, optimized for cell, and data-driven. 

Once you create your personal, observe the following tips:

Mix Visible Components with Textual content in Social Posts

Researchers have stated for many years that half of our brains are dedicated to imaginative and prescient. However including textual content offers one other layer of context to assist customers rapidly perceive your message. 

This Pinterest guide even suggests utilizing a textual content overlay to assist extra folks uncover your posts.

Right here’s an instance of how we included further textual content with a meme in a tweet to make it related to our meant viewers (whereas injecting humor):

an example of tweet by @semrush about digital marketing industry

Quote graphics are one other good possibility. And could be a few of the most shareable content material on social media.

Some creators and influencers have constructed large followings with them. 

Right here’s one from poet and illustrator Rupi Kaur:

an example of Instagram post by poet and illustrator Rupi Kaur

Tip: In case you’re going to repost a quote from another person, make certain they really stated it earlier than you share. Quote Investigator will help.

Whichever fashion you select in your visuals, make certain they’re aligned along with your model identification and viewers.

Choose One Message to Focus On

Focus your snackable content material on one clear thought. To ensure folks don’t get blended indicators.

Tesla did simply that in 2014. The corporate introduced a brand new titanium underbody defend in a post on Medium with GIFs embedded:

a new titanium underbody shield announced in Medium

Only one GIF makes the message clear: The brand new underbody drastically improves security.

Not sure of the sorts of messages your viewers pertains to? 

Discover related matters your competitors is protecting utilizing Semrush’s Keyword Gap instrument.

Enter your area and as much as 4 competitor domains you’d like to investigate. Then, click on “Examine.”

screenshot of Semrush’s Keyword Gap tool search bar with "Compare" button highlighted

You’ll see “High Alternatives” and a “Key phrase Overlap” chart.

To see key phrases your opponents rank for that you just don’t, make certain the “Lacking” tab is chosen within the desk on the backside. 

Like this:

“Missing” tab

This report can provide you concepts for content material you’ll wish to publish in your web site. And translate into snackable content material for different channels. 

Repurpose Content material Throughout Channels 

You possibly can recycle long-form content material into snackable content material on different channels to protect sources. And doubtlessly replicate the preliminary piece’s success.

Content material repurposing entails altering the format of 1 piece of content material to create a brand new piece of content material. This might imply making a video from an article. Or turning the outcomes of some social polls into an infographic.

Looka repurposed their written information on selecting a brand font right into a snackable YouTube video:

screenshot of "How to choose logo fonts for your brand like a PRO!" YouTube video by Looka

The model may even repurpose it additional into TikToks or Reels to succeed in much more audiences.

Chances are you’ll have already got the elements of snackable content material based mostly in your current items in entrance of you. That webinar or book you shared could possibly be a gold mine for brief movies or infographics.

You could possibly additionally repurpose:

  • A weblog publish into a number of LinkedIn posts
  • An Instagram publish right into a TikTok video
  • A YouTube video into a number of GIFs
  • A Twitter ballot into an interactive quiz in your web site

Whichever format you select, hold the social media platform or web site in thoughts while you repurpose. And at all times do a high quality examine earlier than you publish.

Optimize for Cellular

Lots of people are viewing your snackable content material on their smartphones. So, you have to make certain it’s formatted appropriately and is simple to view on cell gadgets.

The typical cell person within the U.S. now spends near five hours a day utilizing their cell phones.

In case your content material is optimized for these customers, something you publish shall be much more shareable and pleasant to work together with.

Listed below are 4 methods to optimize your snackable content material for cell customers:

  • Format content material for scanning. Use loads of white area, clear typefaces, and contrasting colours.
  • Tailor the picture measurement to the platform. Add high-quality graphics within the appropriate dimensions to ensure they’re not pixelated or badly cropped.
  • Maintain copy brief. Copy for social posts will get truncated on cell in fewer characters than on desktop, so hold textual content brief.
  • Examine that your web site works on cell gadgets. Use Google’s Mobile-Friendly Test to see how simply cell guests can use your web site.

To run the take a look at, enter your area and click on “TEST URL”:

Google’s Mobile-Friendly Test

The outcomes will point out whether or not there are any enhancements it is best to make.

Study from Your High Performers

Analyzing efficiency metrics in your snackable content material will help uncover what works greatest.

Most social media platforms have their very own analytics sections to do that. 

For instance, you need to use account insights on Instagram (if in case you have a enterprise or creator account) to have a look at metrics like:

  • Performs
  • Accounts reached
  • Accounts engaged
  • Content material interactions

From right here, you’ll be able to see which forms of snackable content material are performing greatest. Then make extra of the identical. Or attempt variations for these not doing as nicely.

You can even use Semrush’s Social Analytics instrument to watch Fb, LinkedIn, and Instagram.

Take Fb, for instance. 

Within the “Posts” part, you’ll be able to see your high posts, posts that upset folks, and publish varieties.

“Posts” section in Social Analytics tool

You can even filter your high posts by engagement fee, clicks, folks, and reactions.

Doing this usually will assist you to meet your audiences’ expectations. And keep away from losing time creating content material they don’t care about.

Begin Creating Snackable Content material

Whereas snackable content material can be utilized in lots of locations, it ought to actually be a part of your social media efforts.

Unsure the place to begin? 

Try our Social Media Toolkit to see what opponents are doing, discover your best-performing posts, and monitor incoming messages. 


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