12 Types of Content Marketing to Leverage for Success in 2023
Content material advertising is the method of making and sharing content material to help your online business targets.
However content material isn’t simply weblog posts.
Several types of content material advertising embrace:
- Weblog posts
- Social media
- Case research
- Consumer-generated content material
- Free instruments
And lots of extra.
The categories you employ will rely in your target market and enterprise targets.
Do You Want Totally different Sorts of Content material Advertising?
Counting on only one sort of content material advertising means you’ll attain solely those that devour that sort of content material.
In the event you write a weekly weblog submit, for instance, solely individuals who desire weblog posts will see them and have interaction together with your model.
However individuals devour content material in some ways.
Some desire watching movies somewhat than studying articles.
Others desire to hearken to podcasts whereas doing chores or commuting.
Diversifying your content material advertising technique helps you attain your target market, irrespective of their preferences.
Attain a broader viewers. And create a number of touchpoints for your online business.
Extra potential prospects will see your content material.
Extra usually. And in additional locations.
Which might result in extra enterprise in the long term.
However first, determine the perfect content material varieties for your online business.
12 Most Efficient Content material Advertising Sorts
Beneath are the simplest types of content material advertising for companies with an internet presence.
1. Weblog Posts
Blog posts are nonetheless one of the crucial efficient methods to attach together with your target market.
They will present priceless data, construct model consciousness, and improve search engine rankings.
They will additionally educate and assist clear up issues on your target market.
Which fosters belief and loyalty.
This belief and loyalty can simply translate to enterprise development.
Actually, 55% of content material entrepreneurs reported that short-form articles or long-form weblog posts had been among the many prime performers of all content material varieties, based on Semrush’s State of Content Marketing 2023 Report.
Weblog posts are best when used to teach and assist the reader.
Establish what the consumer is searching for (generally known as search intent), and write to fulfill that purpose.
Quite than running a blog about how your latest product will change lives, give attention to blog ideas associated to your online business.
Set up your organization as a number one business skilled.
Add real affect by providing new and priceless data.
Leverage short- and long-form articles, how-to guides, checklists, and listicles (comparable to this one).
Keep away from focusing solely on keywords.
As a substitute, present customers with high-quality content material that addresses their wants.
That is what drives worth—for SEO and for enterprise.
Infographics are an efficient sort of content material advertising as a result of they current complicated data in a simplified, visually interesting format.
As a substitute of wading by a dense wall of textual content on a posh matter, customers can shortly digest data with assistance from graphics, charts and simplified definitions.
Infographics can seize viewers consideration and facilitate consumer understanding.
And cater to completely different audiences and studying types.
Like this instance, which breaks down the in-depth matter of search engine optimisation copywriting.
Infographics can be utilized instead of or along with weblog posts.
They usually encourage social sharing and inbound backlinks.
After all, you’ll be able to’t use an infographic for all the pieces. Nor must you.
Easy, impactful, and significant infographics can elevate your content material.
When used strategically.
The concept is to take difficult data from a research or survey and break it down into an important factors.
Right here is an instance of a small infographic in a social submit.
Create partaking, high-quality infographics with Semrush’s Infographic Creation Services.
Video content material is more and more standard as a result of it connects with a wholly completely different viewers than conventional content material advertising varieties.
Though individuals nonetheless search out written content material for data, many search for movies due to their handy and fascinating format.
Actually, more than 2.6 billion people use YouTube each month.
Movies have interaction customers by dynamic storytelling and compelling visuals.
In some niches and industries, comparable to house cooking, sports activities, and touring, movies are integral.
A well-produced video could make your online business extra dynamic.
It might probably additionally present a greater method to show find out how to do one thing or how one thing works.
However video content material is usually costly and time-consuming to provide.
Take into account repurposing a few of your written content material into compelling movies.
You’ll be able to embed these movies into your weblog content material, whereas additionally making a devoted YouTube channel.
Don’t neglect to create related and informative captions and textual content introductions to assist people (and search engines like google) higher discover your content material.
Use and promote this content material nearly wherever, out of your important web site to your weblog, your social media platforms, and even in e mail campaigns.
Podcasts are an efficient type of content material advertising as a result of they supply simply accessible content material for on-the-go audiences.
They will foster robust connections with listeners by demonstrating empathy, experience, and authenticity.
Podcasts can even show thought management.
After getting the appropriate gear, podcasts may be easy to provide.
And if distributed by a podcast community, they’ll have large attain.
But it surely’s vital to plan your podcast forward of time and never begin unprepared.
Your listeners will know.
And will lose belief in your model.
Use your podcast to deliver model consciousness to difficult-to-penetrate audiences and markets.
And as a method to showcase your model’s character.
In the event you’re utilizing a podcast community, you’ll be able to nonetheless incorporate your podcasts into your web site and social media efforts.
This lets you attain the podcast-listening demographic and those that usually devour extra conventional types of digital advertising.
As with video content material, you’ll be able to repurpose written content into podcast materials (and vice versa).
5. Social Media
Social media is a novel type of content material advertising as a result of it permits direct interplay and engagement with a large viewers.
It additionally permits for content material creation in addition to promotion.
You’ll be able to write unique tweets and posts, but in addition share content material comparable to weblog posts or movies from different channels.
As a result of it lets you submit, promote, and work together with customers, social media is a must have for any content material advertising technique.
However it may possibly take some effort to search out the kind of content material and medium that resonate together with your viewers.
Take a look at several types of content material and promotion to see what ends in essentially the most audience engagement.
By monitoring your social media analytics, you’ll be able to decide whether or not your viewers prefers movies or blogs, severe posts out of your CEO, or humorous posts and memes.
And in the event you’re already producing different kinds of content material, you’ll be able to simply repurpose them for social media.
Plus, you’ll be able to gauge how a lot site visitors social media generates to your web site.
Observe your (and your opponents’) social efficiency with Semrush’s Social Media Toolkit without cost at the moment.
Ebooks present in-depth, complete data on a subject in trade for private data, comparable to an e mail tackle.
This data is taken into account a lead.
And for some companies, leads are all the pieces. Which makes ebooks extremely priceless.
However they will also be expensive and time-consuming to create.
A very good e-book must be complete and show authority, which takes time and experience.
However in addition they take pleasure in not being revealed in your web site.
Which implies you don’t have to fret about key phrases, search engine optimisation, or duplicate content.
Take into account repurposing and compiling content material out of your web site to create an e-book.
Alternatively, in the event you’ve written an e-book, repurpose it into a number of articles and even movies.
Ebooks alone ought to by no means make up your whole content material advertising technique.
However they are often efficient for lead technology.
7. Case Research
Case research are nice instruments for content material advertising as a result of they supply real-life examples of how your online business has solved shopper issues.
They construct belief by demonstrating tangible outcomes.
That is referred to as social proof.
And it’s a robust instrument for changing potential prospects.
Case research attraction to the feelings by partaking storytelling and relatable buyer experiences.
Work with happy prospects to create case research you’ll be able to publish in your web site.
To get an efficient conversion instrument and a top quality piece of content material.
Memes are photos, movies, or textual content that convey humor on culturally related occasions or concepts.
They’ve emerged as a extremely efficient type of content material advertising as a result of they’re easy, relatable, and simply shareable.
They’re additionally nice for growing model character, id, and consciousness.
Memes play a significant position in shaping on-line tradition and social interactions.
If memes align together with your model voice and aesthetic, incorporate them into your content material advertising efforts.
You will strengthen your connection to your target market and humanize your online business.
And enhance your content material advertising efforts.
You’ll be able to add memes to written content material or share them by social channels.
Simply be sure that they hit the appropriate notes on the proper time.
Nothing falls flat like an irrelevant or unfunny meme.
9. Consumer-Generated Content material
User-generated content (UGC) is content material created and shared by prospects or followers.
In different phrases, content material you don’t create.
However it may be extremely efficient in driving model consciousness by leveraging genuine social proof.
UGC displays the ideas and experiences of actual prospects.
Which fosters belief and credibility.
So how do you incorporate UGC into your content material advertising technique in the event you don’t management its creation?
By encouraging and guiding customers to create it.
A generally leveraged type of UGC is testimonials.
Testimonials are constructive statements offered by happy prospects. They’re UGC as a result of they’re created by prospects, not the enterprise.
Nonetheless, you’ll be able to encourage happy prospects to offer testimonials.
In the event that they’re happy and proud of your online business, prospects usually really feel snug offering a short testimonial.
Different types of user-generated content material embrace:
- Weblog posts about your online business
- Discussion board discussions
- Social media posts
- Social media hashtags
- Unboxing movies
UGC influences potential prospects’ shopping for choices. Benefit from that and information it as a lot as you’ll be able to.
Encourage prospects to create and share content material associated to your online business.
For instance, create branded hashtags and encourage your prospects to make use of them on social media.
Repost their UGC in your channels and provides the consumer a shoutout whereas doubling down on social proof.
When used correctly, user-generated content material may be one of the crucial vital kinds of content material advertising.
Observe UGC and mentions of your model throughout the net with the Media Monitoring app.
Newsletters are common e mail communications despatched by companies to subscribers.
They usually present updates, information, or priceless content material associated to the enterprise.
Newsletters are efficient as a result of they permit direct communication between you and the purchasers that wish to hear from you.
(In any other case, they wouldn’t have subscribed to your publication.)
Newsletters make it easier to keep relationships with prospects by offering priceless data and conserving your online business prime of thoughts.
Engaged and dependable subscribers usually tend to develop into paying prospects.
Embrace calls to action (CTAs) or hyperlinks to different priceless content material to drive conversions.
This will enhance site visitors to your web site and different advertising channels.
It might probably additionally enhance your income if these subscribers develop into prospects.
You’ll be able to even leverage advertisements in your newsletters to extend income.
And as with a lot of the different types of content material advertising, you’ll be able to repurpose weblog content material into publication content material (and vice versa).
Begin small and refine as you go.
Monitor open charges and engagement, and modify your newsletters technique as you identify what your subscribers wish to see.
11. Free Instruments
Free instruments embrace checklists, templates, calculators, digital property, and anything you present to guests to make use of.
They will drive site visitors and foster belief and loyalty in your online business.
As a result of they bring about quick worth to your customers.
Instruments show your online business’s experience and authority by providing sensible options to buyer issues.
Like this free content calendar template:
Use free instruments for lead technology as you’ll with ebooks.
Or shareable content material for social media.
They will even appeal to priceless backlinks for SEO.
You’ll be able to couple free instruments and templates with weblog posts. Or make them standalone pages.
Simply ensure you are offering one thing of worth to your customers.
And give attention to areas by which you’ve experience. Inaccurate or irrelevant instruments will damage your model.
Programs may be efficient for content material advertising as a result of they provide in-depth studying experiences.
And educate customers priceless expertise.
This builds belief, credibility, and loyalty for your online business.
Programs additionally show your experience and authority in a given matter.
It’s important to be an skilled to show one thing properly, proper?
Programs can have the additional benefit of serving as lead mills and even income mills.
Customers who’re happy together with your course usually tend to unfold the phrase. Perhaps even on social media or with a backlink.
This promotes your model and helps you attain a broader viewers.
Diversify Your Digital Advertising Content material
Content material advertising is a vital a part of any broader advertising technique.
Diversify your content material and channels to maximise your attain.
And join together with your target market and potential prospects wherever they devour content material.
Decide essentially the most applicable content material varieties for your online business and begin small.
Semrush’s Content Marketing Platform plan will help you discover the form of partaking content material your customers wish to see.
Then, create a advertising plan round that content material.
Execute on a extra strong, diversified content material advertising plan. To achieve extra prospects and develop your online business.