15 Best Keyword Research Tools (Free + Paid)

If you wish to discover useful key phrases, it’s good to use key phrase analysis instruments.

On this publish, we’ll have a look at 15 paid and free key phrase instruments that will help you carry out efficient key phrase analysis.

Let’s begin.

Semrush’s Keyword Magic Tool is a robust key phrase analysis device. 

It has the biggest key phrase database available on the market—over 24 billion key phrases throughout 142 worldwide databases.

Right here’s how you should use it:

Open the device, enter your seed key phrase (a broad time period associated to your small business), choose your most well-liked database location, and click on “Search.” 

You’ll see 1000’s (or tens of millions) of key phrase concepts in seconds.

Right here’s an instance:

Need to slender down your outcomes? 

No downside. You may apply the next (and extra) filters:

• Questions: To see key phrase concepts within the type of questions
• Broad Match, Phrase Match, Actual Match, and Associated: To see totally different variations of your seed key phrase
• Languages: To search for key phrases in numerous languages
• Quantity: To seek for key phrases that fall underneath particular search volume vary, like 101-1000, 1001-10000, and so on.
• KD %: To see key phrases which have a selected key phrase problem degree for rating, like “Straightforward,” “Onerous,” “Very exhausting,” and so on.
• Intent: To see key phrases that mirror a selected search intent, like “Informational,” “Navigational,” “Business,” or “Transactional”

Choose the filters you’re focused on, and your outcomes will mechanically slender in accordance with the brand new standards.

Like this:

Professional tip: Learn our detailed keyword research guide to learn to discover the most effective key phrases with the Key phrase Magic Device.

Worth: The Key phrase Magic Device is part of Semrush’s search engine optimisation toolkit. You may sign up without spending a dime and carry out 10 key phrase searches per day. However the out there information shall be restricted.

To make use of the Key phrase Magic Device to its fullest potential, subscribe to one of many paid plans.

The pricing begins at $99.95 per thirty days paid yearly or $119.95 per thirty days paid month-to-month.

2. Key phrase Overview

Keyword Overview is a part of Semrush’s ecosystem of key phrase analysis instruments for search engine optimisation.

It supplies an in depth overview of any key phrase within the Semrush database. And generates different associated key phrase concepts.

To make use of this device, enter the key phrase(s) you wish to analyze, choose the database nation, select a extra particular location if you want, and click on “Search.”

The device will generate an summary report to your key phrase.

The report consists of three essential sections.

The primary part offers you a fast snapshot of key metrics, like:

• Quantity: The typical variety of month-to-month searches within the chosen database (and metrics like “International Quantity” and search quantity “Pattern”)
• Key phrase Problem: The estimation of how exhausting it’s to rank within the high 10 natural outcomes (on a scale from 1 to 100)
• Intent: The aim (or the “why?”) behind the search

Right here’s what that part seems like:

The second part provides you with an summary of different related key phrases. Together with “Key phrase Variations,” “Questions,” and “Associated Key phrases”:

You may click on the “View all X,XXX key phrases” buttons to see all of the key phrase concepts associated to your essential key phrase for every of the classes.

Lastly, the “SERP Evaluation” part reveals you the present top-ranking pages for the analyzed key phrase.

Right here’s what it seems like within the device:

Worth: The Key phrase Overview device comes with Semrush’s search engine optimisation toolkit. You may sign up without spending a dime and analyze 10 key phrases per day. 

If you wish to analyze extra key phrases, subscribe to the Pro plan for $99.95 per thirty days billed yearly or $119.95 per thirty days billed month-to-month.

3. Google Traits

Google Trends is a free key phrase device that permits you to see which matters are trending in areas throughout the globe. In different phrases, common key phrases individuals are trying to find.

Simply enter your key phrase into the search bar and click on “Discover.”

You’ll see whether or not the curiosity for that key phrase is rising, declining, or remaining regular.

The device may also present you associated queries and matters based mostly in your essential key phrase.

You may even examine two or extra key phrases towards one another to see which key phrase is hottest.

For instance, if we examine “automobile insurance coverage” with “auto insurance coverage,” we see extra individuals are trying to find “automobile insurance coverage.”

That doesn’t make “auto insurance coverage” a foul key phrase to focus on. It’s simply one thing to pay attention to. You may goal each the key phrases in the event that they’re related to your small business.

Worth: Google Traits is free.

4. Key phrase Supervisor

Keyword Manager is a key phrase device from Semrush that helps you create and keep your key phrases listing.

When you establish an inventory of key phrases which might be related to your web site, you should use Key phrase Supervisor to handle and observe all of them.

For instance, when you used the Key phrase Magic Device to search out key phrase concepts, you’ll be able to ship your chosen key phrases on to Key phrase Supervisor. 

Within the Key phrase Magic Device, examine the containers on the left-hand aspect and click on “+ Add to key phrase listing.”

Then, present a reputation to your listing and click on the examine mark. 

Click on “+ Add to key phrase listing” once more and click on to open the listing.

You’ll now be taken to the Key phrase Supervisor device.

From right here, you are able to do loads. For instance, you’ll be able to manage your key phrases into clusters.

Keyword clustering is a well known search engine optimisation approach the place you manage comparable key phrases based mostly on search intent. The concept is to create one web page for every cluster, concentrating on all of the associated key phrases in a cluster.

This helps you optimize a web page for various variations of the key phrase to rank for extra key phrases. And get extra site visitors.

To create key phrase clusters, navigate to the “Clusters” tab and click on “Cluster listing.”

The device will group your key phrases into totally different clusters. Like this:

Click on on a specific cluster, and also you’ll see all of the key phrases which might be a part of that group.

Attempt to use all these key phrases when creating content material. So you’ll be able to rank for all of them.

Worth: Key phrase Supervisor is a paid device. It is advisable to be subscribed to one in every of Semrush’s paid plans to make use of it.

Subscriptions begin at $99.95 per thirty days (paid yearly) and go as much as $374.95 (paid yearly), relying on the plan you go for.

5. QuestionDB

QuestionDB reveals you the questions folks ask on discussion board websites like Reddit and Stack Trade. In different phrases, question-based key phrases.

Its enormous query database offers you extra particular perception into what your viewers actually desires to know. 

You may leverage this perception to create extra helpful content material that solutions these questions.

First, provide you with an inventory of associated seed key phrases.

Then, enter one in every of them into QuestionDB. 

For instance, listed here are just a few outcomes for the seed key phrase “content material creation”:

Repeat this course of for the remainder of your seed key phrase listing to generate much more key phrase concepts. 

Worth: Free customers can view roughly 50 outcomes for his or her searches.

The most basic plan prices $15 per thirty days and affords 100 searches per thirty days with limitless outcomes for every search.

6. Natural Analysis

Semrush’s Organic Research device helps you unlock details about your opponents’ key phrase information.

It’s very troublesome to search out these key phrases with no device like Natural Analysis.

Allow us to present you methods to use it.

Open the device, enter a competitor’s area, and click on “Search.” 

You’ll see a lot of totally different information factors.

Go to the “High Key phrases” part and click on the “View all X,XXX key phrases” button.

You’ll see all of the key phrases that competitor ranks for in Google’s high 100 outcomes.

If the listing is very large and also you need one thing extra manageable, apply a number of of the next filters:

Like this:

You may also export this information into an Excel sheet. Simply click on on the “Export” button within the right-side nook on the high of the desk.

This characteristic is tremendous useful once you’re in a rush and wish to analyze these key phrases later. 

Worth: Natural Analysis is a freemium device. Sign up without spending a dime to get 10 free searches per day. However the out there key phrase information shall be restricted.

With the paid plan, you’ll be able to unlock extra information. Pricing begins at $99.95 per thirty days paid yearly or $119.95 per thirty days paid month-to-month.

7. AlsoAsked

AlsoAsked aggregates questions from Google’s Individuals Additionally Ask (PAA) containers, that are gold mines for question-based key phrases surrounding your essential subject. 

The device reveals all of the query key phrases on a branching diagram that illustrates the connection between them.

For instance, listed here are the questions AlsoAsked finds when you search “content material creation” in america: 

Trying to find “content material creation” generates 4 main questions: 

• What is supposed by content material creation?
• How can I begin content material creation?
• What are the 4 pillars of content material creation?
• What does a content material creator do?

These questions have their very own PAA outcomes. These new questions show further branches. 

In case you click on on one of many branches, you’ll be able to view a brand new diagram ranging from that time.

This doesn’t simply present matters you would cowl. It additionally reveals you the relationships between these questions. Which may help you construction your articles. 

This manner, you’re masking all an important questions within the order they’re more likely to get requested. 

You may also export this information as a CSV (for Lite and Professional plans) or a picture to make use of for evaluation or shows. 

Worth: AlsoAsked is a free key phrase analysis device, however there are additionally paid choices. 

A free account lets you carry out 10 searches each month. The paid plans begin at $15 per thirty days, supplying you with 100 searches per thirty days.

8. Key phrase Surfer

Keyword Surfer is a free key phrase analysis device within the type of a Google Chrome extension. It lets you see key phrase strategies instantly within the SERPs (search engine outcomes pages). 

Upon set up, the device will mechanically present key phrase strategies in a panel on the appropriate aspect of the SERP.

It reveals associated key phrases, their overlap with the unique search question (the proportion of search outcomes shared with the unique search question), and their search quantity. 

Moreover the key phrase concepts, it additionally reveals helpful details about each search outcome. 

Specifically:

• Estimated month-to-month site visitors
• The variety of phrases on the web page
• What number of occasions the precise search phrase seems on a web page
• A “TITLE CHANGED” badge in case Google has modified the unique title tag

To sum up:

Key phrase Surfer lets you enrich your search outcomes with helpful information concerning the rating pages. And rapidly discover new key phrase alternatives based mostly in your search question.

Worth: Key phrase Surfer is a freemium device. The price of their most basic plan (called “LITE”) is $19 per thirty days (billed yearly).

9. Key phrase Hole

The Keyword Gap device helps you dig by way of your opponents’ key phrase profiles to see what number of key phrases you share along with your opponents (i.e., widespread key phrases). In addition to key phrases they rank for, however you don’t (i.e., lacking key phrases).

The lacking key phrases are principally new key phrase alternatives to your web site.

First, open the device, enter your area and as much as 4 opponents, and click on “Examine.”

The device will generate a complete report for you.

The “Key phrase Overlap” part of the report reveals you the relative dimension of every area’s key phrase profile and the way a lot they overlap.

Beneath, you’ll be able to analyze your present key phrase profile towards your competitors.

Give attention to the “Lacking” and “Weak” tabs to search out key phrases you haven’t focused but. Or these you would carry out higher for.

Click on on key phrases you’d prefer to study extra about. Or ship them to Keyword Manager so you’ll be able to reference them later.

Worth: Key phrase Hole is a freemium device. You may carry out 10 comparisons per day without spending a dime. 

For extra, you’ll have to subscribe to a paid plan. Pricing begins at $99.95 per thirty days paid yearly or $119.95 per thirty days paid month-to-month.

10. AnswerThePublic

AnswerThePublic is a key phrase analysis device that makes use of autocomplete strategies from search engines like google like Google to search out questions individuals are trying to find. 

On this instance, we’ll use “content material creation” as our seed key phrase and have a look at the search information from america.

The device will rapidly present all of the queries it finds associated to “content material creation,” grouped in a visually interesting method like this:

The search phrases marked with a darker shade of orange are extra common.

You may also view the identical information specified by lists: 

All these questions allow you to perceive what your viewers desires to know. And you may present solutions in your content material to rank for these key phrases.

Along with questions, you may also discover: 

• Search phrases by a preposition (e.g., “content material creation for social media”)
• Comparisons (e.g., “content material creation vs. advertising and marketing”)
• Alphabeticals (e.g., “content material creation apps” could be grouped underneath “A”)
• Associated searches

Worth: You should use AnswerThePublic without spending a dime, however the variety of searches you’ll be able to run is restricted. 

Their paid plans begin at $5 per thirty days, supplying you with 100 searches per day. Which is greater than sufficient for newbies.

11. TubeBuddy

TubeBuddy is a browser extension that helps you carry out YouTube-specific key phrase analysis. To optimize and develop your YouTube channel.

It makes use of its Key phrase Explorer characteristic to try this.

To make use of it, enter a key phrase you’re focused on, and click on “EXPLORE.”

Within the “Abstract” tab, you’ll discover a rating to your key phrase out of 100. 

This rating considers the quantity of competitors you might have and the way properly optimized the top-ranking movies are.

The upper the rating, the extra competitors you might have. The decrease the rating, the much less competitors you might have for a key phrase.

Right here, you’ll additionally discover a breakdown of curiosity over time for that key phrase on YouTube and Google, in addition to associated video matters and tags.

Click on the “Outcomes” tab for a snapshot of the present YouTube outcomes for that key phrase, together with the top-ranking movies and channels. 

You should use this data for aggressive analysis.

In case you click on by way of to observe a type of movies, you’ll discover a “Videolytics” panel. It reveals efficiency information, search engine optimisation, greatest practices, and even video tags: 

Worth: With a free account, you’ll be able to carry out 25 searches in Key phrase Explorer per day.

There are a number of paid tiers (together with an enterprise possibility), however the most well-liked is the “Legend” account for $29.99 per thirty days paid month-to-month or $23.99 per thirty days paid yearly. Which supplies you limitless entry.

Keyword Tool makes use of autocomplete information from numerous search engines like google and websites—together with Google, Bing, YouTube, Amazon, Instagram, eBay, and Play Retailer—that will help you discover key phrase concepts and common hashtags.

First, choose the search engine and nation you wish to view information for. Then, enter your seed key phrase and hit the search icon.

The device will generate an inventory of autocomplete strategies, questions, and prepositions out of your chosen supply (which is Google within the instance beneath).

Choose all of the key phrases you wish to goal and click on the export icon to obtain them as a CSV or Excel file.

Pricing: You should use the free model of Key phrase Device with out even creating an account. The free device generates as much as 750 strategies for every seed key phrase searched. 

However you don’t get useful key phrase metrics like search quantity and key phrase competitors with a free account.

So, you’ll be able to think about subscribing to a “Professional Fundamental” plan at $69 per thirty days billed yearly or $89 per thirty days billed month-to-month to unlock these metrics.

13. Google Key phrase Planner

Google Keyword Planner is a Google key phrase analysis device.

Though it’s primarily meant for advertisers who spend money on pay-per-click (PPC) promoting with Google Advertisements, you may also use it to search out key phrases for search engine optimisation.

To entry Key phrase Planner, you’ll want a Google Advertisements account. In case you’re undecided methods to set that up, observe the directions in our blog post on using Google Keyword Planner.

You should use Key phrase Planner to do two issues: 

• Discover new key phrases
• Discover historic information about key phrases

To seek out new key phrases, click on “Uncover new key phrases.” Then enter your seed key phrase and click on “Get outcomes.” 

You’ll see a bunch of key phrase concepts in seconds.

To seek out month-to-month search quantity information for an inventory of key phrases, click on “Get search quantity and forecasts.” Then, you’ll be able to kind, copy and paste, or add your listing of key phrases. And click on “Get began.”

Right here, you’ll discover historic information to your batch of key phrases. You should use this device to trace key phrases you’re already concentrating on.

Worth: Whereas Key phrase Planner is technically free, you’ll be able to solely entry it through a Google Advertisements account (which asks for billing data). 

It’s greatest to entry this device utilizing an account that spends cash on Google Advertisements, as this may help you entry higher information.

14. Natural Visitors Insights

The Organic Traffic Insights device reveals all of the key phrases you at present rank for on Google. It additionally contains key phrase information from Google Analytics and Google Search Console. 

And lets you retrieve key phrases that have been beforehand hid underneath the “not supplied” class in Google Analytics.

Begin by setting up a project in the tool.

As soon as that’s full, you’ll see a report with a lot of information factors:

Go to the “Key phrases” part of the report.

Now use this report to search out your underperforming key phrases. These are any key phrases for which you rank in place 11 and past.

In case you’re not rating within the high 10, you’re virtually invisible to go looking engine customers. You gained’t get a lot site visitors.

So, it’s vital to search out your underperforming key phrases and optimize for them.

To seek out underperforming key phrases, set the place filter to solely present key phrases the place you rank in web page 11 and past.

These are all of the key phrases for which your web site doesn’t rank properly.

So, think about optimizing for them to extend your rating place and natural site visitors.

Additional studying: 6 optimization tips on methods to optimize a web page for key phrases.

Pricing: Natural Visitors Insights comes as a part of Semrush’s search engine optimisation toolkit. A free account offers you restricted entry to key phrase information.

To unlock extra information, subscribe to a paid plan for $99.95 per thirty days billed yearly or $119.95 per thirty days billed month-to-month.

15. Soovle

Soovle is a free key phrase analysis device that aggregates search strategies throughout a number of search engines like google and web sites. Together with Google, Bing, Wikipedia, Amazon, eBay, and YouTube. 

Use the search bar within the middle of the display to enter your seed key phrase. The strategies will mechanically populate over their respective search engine logos.

You should use your proper arrow key to maneuver by way of every search engine and click on on any key phrase to view its reside search outcomes web page. 

To save lots of a key phrase to reference later, drag it to the e-book icon within the high left nook. 

Worth: Soovle is free.

Semrush has a set of key phrase analysis instruments that allow you to discover, analyze, and handle key phrases to your web site.

Need to take a look at them out earlier than committing to a paid plan?

No downside! You may join a free trial.

And if you wish to study extra about key phrase analysis generally, right here’s what you need to learn subsequent: