8 Best Market Analysis Tools (Free & Paid)

8 Best Market Analysis Tools (Free & Paid)


To develop your enterprise, you must perceive your market.

However how?

Begin by conducting market evaluation.

On this submit, you’ll study what market evaluation is and why it issues.

Plus, you’ll uncover eight instruments that may make it easier to carry out market evaluation and dominate your area of interest.

Let’s begin.

What Is Market Evaluation?

Market evaluation is the method of evaluating a market in a sure business.

It helps you reply questions like:

  • How massive is your market and how briskly is it rising?
  • Who’re the massive gamers in your market (aka your opponents)?
  • Who’re your prospects and what are their on-line behaviors?
  • How are you going to appeal to your ideally suited prospects in your market?

Market evaluation is essential for any enterprise that desires to develop and achieve at the moment’s aggressive world.

However how do you conduct market evaluation precisely and reliably?

That’s the place instruments come in useful.

1. Market Explorer

Semrush’s Market Explorer device permits you to analyze your market. And helps you uncover essential insights for your enterprise.

Consider the device as a drone. It gives a chook’s-eye view of the market panorama. 

Wish to establish who’s main the pack in your market? No drawback.

Wish to see the whole measurement of your market? Straightforward. 

Or perhaps you are in search of one of the best advertising and marketing channels? Yep, it may assist with that, too!

To get began:

  1. Open the device
  2. Choose “Analyze Class
  3. Choose your required location 
  4. Select your market from the drop-down
  5. Click on “Analysis a market
research a market with Semrush’s Market Explorer tool

You’ll see numerous priceless data. 

Have a look at:

  • Market Consolidation: This reveals you the way aggressive your market is. A excessive consolidation means the market is dominated by a couple of massive gamers. A low consolidation signifies that the market is extra fragmented and various.
  • Market Domains: This reveals the variety of web sites in your market
  • Market Visitors: Whole visitors obtained by the web sites in your market 
  • Market Visitors Value: The price of producing paid visitors when you’re focusing on the natural key phrases your market’s gamers rank for
  • Market Dimension: This helps you consider the scalability of your market
    • Whole Addressable Market (TAM) reveals the whole gross sales you may generate based mostly on the demand in your services or products in a given market
    • Serviceable Obtainable Market (SAM) reveals the whole gross sales you may generate based mostly on the phase of the TAM that may afford and is able to purchase your services or products
“Market Summary” section in Market Explorer tool

Briefly, the “Market Abstract” part helps you analyze your market and get a complete overview of its competitiveness, visitors, price, measurement, and gross sales potential.

Shifting on to the “Development Quadrant” part, you’ll discover your opponents labeled into 4 sorts:

  • Sport Changers: Domains with low visitors however excessive development—above the market common. Be careful for them.
  • Leaders: Domains with excessive visitors and excessive development—above the market common
  • Area of interest Gamers: Websites with low market share and gradual development. They may very well be new or dropping momentum.
  • Established Gamers: Domains with excessive visitors however low development. They’re well-known and skilled within the business.
“Growth Quadrant” section in Market Explorer tool

Market Explorer helps you perceive every competitor, study from them, and strategize to outperform them.

What’s extra, it breaks down how a lot visitors every channel contributes to your market.

"Traffic Generation Strategy" section in Market Explorer tool shows how much traffic each channel contributes to your market

That can assist you prioritize channels for advertising and marketing.

Perceive the place the vast majority of visitors flows from. Is it natural search, social media, paid adverts, or direct visits? Then, regulate your advertising and marketing price range to leverage these channels.

You can even see the highest 5 international locations that produce essentially the most visitors.

"Market Geo Distribution" section in Market Explorer tool shows where the traffic comes from

This offers you an thought concerning the international attain of your market and the alternatives for your enterprise in several international locations.

That’s not all.

You can even see the evolution of market visitors over time. This helps you assess whether or not your market is rising, declining, or staying the identical.

"Market Traffic" section in Market Explorer tool shows the evolution of market traffic over time

Pricing: Market Explorer device is a part of Semrush’s suite of on-line advertising and marketing instruments. The free model of the device lends restricted performance.

To make use of Market Explorer to its full potential, subscribe to Semrush’s paid plan and the .Traits add-on.

Semrush presents three paid plans: Professional, Guru, and Enterprise. The Professional plan is essentially the most primary one and prices $129.95 monthly.

The .Traits add-on prices an extra $200 monthly and provides full entry to Market Explorer.

2. One2Target

Semrush’s One2Target reveals your viewers and their distinctive attributes.

Understanding your viewers is necessary if you wish to achieve your market.

Use the insights from the device to tailor your advertising and marketing methods.

Open the device, enter your competitor’s web site, and click on “Analyze.”

(We use a competitor’s web site since you and your competitor typically share a really comparable viewers; the info will replicate your viewers’s traits, too.)

check competitors with Semrush’s One2Target tool

You’ll see numerous data.

The “demographics” tab reveals how their (and your) viewers is distributed throughout age and gender.

"Audience" section in One2Target tool shows how audience is distributed across age and gender

This can assist you tailor your advertising and marketing messaging to resonate with the demographics that comprise your viewers.

As an example, a youthful viewers would possibly choose a extra informal tone, whereas an older viewers would possibly respect a extra formal method.

The “socioeconomics” tab provides insights into your viewers’s family measurement and earnings stage.

"Households" section in One2Target tool gives insights into your audience’s household size and income level

In addition to their employment standing and training stage.

"Employment Status" section in One2Target tool gives insights into your audience’s employment status and education level

In the event you discover that a big portion of your viewers consists of high-income earners, contemplate creating premium-priced choices or upsell methods.

Conversely, in case your viewers consists primarily of scholars, budget-friendly choices and reductions is perhaps extra engaging.

Shifting to the “conduct” tab, you’ll see your viewers’s digital conduct.

This reveals which social media platforms they use essentially the most, which can assist you resolve the place to pay attention your social media advertising and marketing efforts.

"Social Media" section in One2Target tool shows which social media platforms your audience uses the most

You may additionally study concerning the forms of web sites they go to, which can assist you establish potential partnership alternatives.

Plus, it reveals whether or not your viewers prefers looking on their desktop or cell gadgets.

"Interests" and "Devices" sections in One2Target tool

So you may set gadget focusing on to indicate your adverts on the gadgets your viewers frequents.

With Semrush’s One2Target, you are not simply understanding your viewers. 

You are additionally studying easy methods to interact them and convert them into prospects. And, finally, dominate your market.

Pricing: One2Target is a freemium device. The free model reveals a pattern report.

To make use of the device to analysis your market viewers, join a Semrush paid plan and the .Traits add-on. They price $129.95 and $200 monthly, respectively.

3. Visitors Analytics

Traffic Analytics provides you insights into the advertising and marketing channels that work in your opponents.

If one thing is already working in your opponents, it can possible be just right for you, too.

Spend money on the identical advertising and marketing channels to search out success in your market.

Open the device, enter your competitor’s web site, and click on “Analyze.”

search for your competitors in Traffic Analytics tool to get insights into marketing channels that work for them

Within the “Visitors Journey” tab, you’ll see the distribution of their web site visitors by numerous channels. 

“Traffic Channels” tab in Traffic Analytics tool

In the event you see your competitor getting visitors from natural search, contemplate investing in search engine optimization (search engine optimization).

Or, when you see paid search and show adverts make up the vast majority of your competitor’s visitors, they’re utilizing pay-per-click (PPC) campaigns.

The Visitors Analytics device is your secret weapon to understanding what works in your market. And utilizing that data, you may strategize your advertising and marketing investments well. It’s the most effective instruments for advertising and marketing evaluation.

Pricing: Visitors Analytics device is a part of Semrush’s on-line advertising and marketing toolkit. A free account provides entry to some knowledge.

To entry extra knowledge, you’ll want a Semrush subscription and .Traits add-on.

Get Semrush for $129.95 and purchase .Traits add-on for $200 monthly.

4. EyeOn

Semerush’s EyeOn device helps you retain tabs in your competitor’s on-line advertising and marketing strikes and get market insights.

Open the device, enter your competitor’s web site, and click on “Begin monitoring.”

search for your competitors in EyeOn tool to get insights into their online marketing moves

The “Google Search Advertisements” tab reveals their newest search adverts.

“Google Search Ads” tab in EyeOn tool

By your competitor’s newest adverts, you could find out what messaging works greatest in your market and use it as inspiration when crafting your individual adverts.

The “Weblog Put up” tab reveals their newly revealed weblog posts. 

“Blog Posts” tab in EyeOn tool

Monitoring newly revealed weblog posts can present perception into what kind of content material your opponents’ are publishing. You should utilize this data to construct your individual content strategy.

The “New Pages” tab reveals what sort of webpages your competitor is including to their web site. Analyze these pages to discern their goal.

“New Pages” tab in EyeOn tool

The “Social Media” tab reveals their newest posts on Fb, Instagram, and X (previously Twitter). 

“Social Media” tab in EyeOn tool

Maintaining tabs in your competitor’s social media exercise can reveal nice perception into how they interact their viewers and what tendencies or techniques work greatest.

When you may see your opponents’ actions—from their newest adverts to social media posts to blogs—you are tapping right into a gold mine of data.

This lets you see what works (and what would not) in your particular market.

Pricing: EyeOn is a freemium device. The free model has restricted performance.

Get full entry with Semrush’s paid plan and .Traits add-on. The fee is $129.95 and $200 monthly, respectively.

5. Exploding Matters

Exploding Topics helps you uncover new tendencies in your market.

A big a part of market evaluation is figuring out new tendencies earlier than they take off.

By recognizing tendencies early, you may create new content material, merchandise, or providers that match the rising wants and pursuits of your ideally suited viewers.

And acquire a aggressive edge and appeal to extra prospects.

Open the device and browse hundreds of trending matters throughout numerous classes and time frames.

For instance, under are a number of the tendencies which have emerged within the design house within the first half of 2023:

an example of "Design Trends" page in Exploding Topics tool

An alternative choice is to seek for a particular subject to see its recognition pattern.

As an example, “AI editor” has seen an enormous surge previously yr. You may view its quantity, development, and pattern graph:

an example of results for "AI Editor" in Exploding Topics tool, showing its volume, growth and trend graph

The device additionally reveals different associated matters which are trending.

"Related Topics" section in Exploding Topics tool, showing topics such as "Podcast Editor," "Browser Video Editor" and others

Exploding Matters helps you discover new and thrilling concepts in your market.

Utilizing that data, you may innovate sooner and keep forward of your opponents. It’s the most effective market pattern evaluation instruments.

Pricing: Exploding Matters presents each a free and paid model of the device. The paid version of the device, known as “Exploding Matters Professional,” begins at $39 monthly (billed yearly). 

6. Census Enterprise Builder

Census Business Builder allows you to entry U.S. shopper knowledge.

In the event you’re a brick-and-mortar enterprise trying to find new geographic markets for enlargement, this device is for you.

It’s simple to make use of:

  1. Open the device
  2. Browse and choose your enterprise kind
  3. Select the info kind you wish to see
  4. Enter the situation you’re serious about
an example of search for commercial bakeries in New York with Census Business Builder tool

You’ll get consumer-related knowledge, akin to:

  • How a lot every family spends yearly on your enterprise class in that space
  • The annual spending comparability with different states
  • The median earnings of households in your space
  • The share of shoppers who’ve accomplished highschool or diploma training
  • The variety of companies that make or promote items in your space
  • The homeownership price of shoppers in your space
an example of dashboard with results in Census Business Builder

All this data helps you consider the enterprise potential in your goal location.

For instance, when you see that prospects spend quite a bit on your enterprise class in a sure space, meaning there’s a excessive demand in your services or products there.

Or, when you see that the median earnings of households in your space is excessive, meaning individuals have extra disposable earnings.

Pricing: Census Enterprise Builder is free.

7. Statista

Statista provides you entry to market knowledge throughout 170 industries and 150-plus international locations.

If you wish to perceive your market measurement, tendencies, and alternatives, this device is for you.

Use the info from this device to make knowledgeable choices about your services or products choices.

Open the device and enter your market. Then, click on “Statista Search.”

Statista website with "Empowering people with data" title

You’ll see numerous knowledge units associated to your market, like this instance.

an example of various data sets for the "electric vehicles" search in Statista

Open the info set to get deeper insights into your market.

You can even obtain the info in several codecs, akin to PDF and PPT.

an example of opening "Estimated plug-in electric light vehicle sales worldwide from 2015 to 2022" data set in Statista

Statista is helpful for locating key drivers and tendencies that form your market.

Pricing: Statista is free to make use of. However it additionally presents paid solutions. These offer you limitless entry to all statistics and different options. The pricing begins at $79 monthly (billed yearly).

8. Jungle Scout

Jungle Scout helps you conduct market evaluation for ecommerce companies. Particularly, you may measure product demand and profitability.

Jungle Scout website with "Start and scale your ecommerce business" title

Obtain the Chrome extension. It runs on any Amazon product outcomes web page and provides priceless data, akin to:

  • Month-to-month gross sales and income estimates for every product
  • Alternative rating that signifies the product potential based mostly on demand, competitors, and itemizing high quality.

Use this data to search out and launch worthwhile merchandise on Amazon and develop your ecommerce gross sales.

Pricing: Jungle Scout is a paid device. Subscriptions begin at $49 monthly (billed month-to-month) and go as much as $129 (billed month-to-month), relying on the plan you select.

Conduct Market Evaluation Immediately

Market evaluation is crucial if you wish to thrive in at the moment’s aggressive panorama.

By conducting a market evaluation, you may acquire priceless insights into your goal market that fuels methods to develop your enterprise.

Semrush presents numerous instruments that may make it easier to carry out market evaluation.

Sign up at the moment!


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