17 Best Social Media Tools to Use in 2023

17 Best Social Media Tools to Use in 2023


On the lookout for a software that will help you create social content material, schedule posts throughout all of your channels, or analyze your social metrics? 

On this article, we’ve gathered the very best social media instruments you need to use in 2023.

However first, some fast background.

Social media instruments are software program options designed to assist companies streamline social media advertising and administration. Most of these instruments might help you:

  • Schedule and publish content material throughout a number of social media platforms
  • Reply to messages and feedback obtained by way of completely different social media channels utilizing a unified social inbox
  • Monitor social media for mentions of your model or your opponents
  • Analyze the outcomes of your social media advertising efforts and create experiences you’ll be able to obtain and share with stakeholders

With that in thoughts, let’s talk about the social media instruments you need to contemplate.

The Semrush Social Media Toolkit is a set of instruments designed to assist firms streamline social media management. It contains the Social Poster, Social Tracker, Social Analytics, and Social Inbox instruments.

The Social Poster helps you draft, schedule, and publish posts throughout Fb, Instagram, Twitter, LinkedIn, Pinterest, and Google Enterprise Profile.

You possibly can create for a number of channels directly or give attention to one by one (proven under). And plan out your entire social content material in an easy-to-navigate calendar.

example of adding new post in Social Poster tool

It contains a variety of useful options that may save time, together with a built-in picture editor, a hyperlink shortener, and a UTM builder. You may also add your favourite information feeds and share that content material with one click on.

When you’re seeking to get a greater understanding of how your social media pages and posts are performing, you need to use the Social Analytics software. To watch and monitor engagement, follower progress, reactions, and extra.

dashboard in Social Analytics tool

Use the Social Tracker software to see your opponents’ social media exercise. And be taught what they’re doing to generate outcomes, so you’ll be able to adapt your technique accordingly.

Lastly, you need to use Social Inbox to evaluate and reply to feedback and messages obtained throughout Fb, Instagram, and LinkedIn.

What We Like

The Semrush Social Media Toolkit is a holistic resolution that has all the pieces it’s essential handle and develop your social media presence in a single place. And setting it up is straightforward.


This software program is free to make use of. You may also use Semrush’s different instruments by upgrading to one of many paid plans, which begin at $129.95 monthly.

Semrush’s Plans & Pricing page

2. BuzzGuru

BuzzGuru is a software that helps you uncover social media influencers and handle influencer advertising campaigns.

The software’s database incorporates greater than 27 million influencers throughout Instagram, YouTube, TikTok, and Twitch. You possibly can search by way of the database by utilizing key phrases and hashtags. Or over 50 completely different filters.

"Influencers" page in BuzzGuru

When you’ve discovered the correct influencer, you need to use BuzzGuru to plan and handle your complete marketing campaign from begin to end. And monitor efficiency in actual time.

You may also use BuzzGuru to investigate your opponents’ influencer advertising efforts. To be taught which influencers they work with, how a lot they spend on influencer advertising, and extra.

"Sites" page in BuzzGuru

What We Like

BuzzGuru’s algorithm analyzes every influencer’s profile to foretell what sort of outcomes you would possibly count on from working with them.

It additionally detects fraudulent exercise and accounts with pretend or inflated follower counts. To make sure you solely companion with influencers which have an engaged, high-quality viewers.


The BuzzGuru app prices $169/month within the Semrush App Middle. In-app purchases are additionally obtainable:

  • Competitor evaluation ($129/month)
  • Marketing campaign administration ($69/month)
  • 25 tokens ($50/month)
  • 40 tokens ($70/month)
  • 100 tokens ($185/month)
BuzzGuru pricing

You should use the free seven-day trial to check out the platform.

3. AI Social Content material Generator

The AI Social Content Generator helps you create social media content material in only a few clicks. 

It will possibly generate quite a lot of various kinds of content material for Fb, Instagram, and TikTok, together with:

  • Social media artistic and captions
  • Reels, shorts, and video adverts
  • Product movies
  • Memes
AI Social Content Generator

The platform’s AI assistant may even counsel put up concepts and create a top level view on your social media calendar.

And AI Social Content material Generator makes it simple to do an in depth aggressive evaluation. So you may get an in-depth understanding of your competitors’s social media technique and adapt accordingly.

What We Like

There are a number of completely different instruments on the market that may generate social media content material utilizing AI. However this one enables you to add your model colours and fonts and add your personal designs. So it could actually generate artistic that matches your model model.

"Manage Brand" page in AI Social Content Generator


The AI Social Content material Generator app prices $35/month within the Semrush App Middle. An in-app buy for AI Social Content material Generator Plus can be obtainable at $20/month.

AI Social Content Generator pricing

4. Sprout Social

Sprout Social is a social media administration platform for small companies, businesses, and enterprises.

The platform’s intuitive social media scheduling and publishing instruments assist eradicate a number of the tedious guide work concerned in executing social campaigns. And the analytics options mean you can evaluate the efficiency of particular posts and campaigns.

"Impressions per day" chart in Sprout Social

Group collaboration is simplified by way of content material approval workflows. And thru a shared content material calendar and marketing campaign planning instruments.

The platform additionally presents a robust social listening function that helps you keep on prime of name sentiment and business modifications. And lets you control the competitors.

"All Messages" page in Sprout Social

What We Like

Actual-time notifications mean you can see which staff members are engaged on which duties (e.g., replying to particular messages or feedback). To forestall pointless work and missed alternatives.

"All Tasks" page showing team activity in Sprout Social


Sprout Social presents 4 plans:

  • Customary: $249 monthly + $199 monthly for every extra person
  • Skilled: $399 monthly + $299/month for every extra person
  • Superior: $499 monthly + $349 monthly for every extra person
  • Enterprise: customized pricing
Sprout Social pricing page

There’s additionally a free 30-day trial you need to use to check out the platform.

5. Agorapulse

Agorapulse presents a software for social media administration, monitoring, and reporting geared toward manufacturers and businesses.

It enables you to manage all of your social media content material utilizing an intuitive, drag-and-drop schedule builder. And allows you to simply reschedule beforehand printed content material to get it in entrance of your target audiences rapidly.

schedule builder in Agorapulse

The unified social media inbox lets you handle incoming messages and feedback from six social media channels in a single location.

You’ve the choice to tag and categorize social media followers and followers. Plus, you’ll be able to add inner notes on your staff to offer context for each dialog.

managing social media in Agorapulse

Agorapulse additionally presents a cellular app you need to use to handle your social media accounts on the go.

What We Like

Saved replies and one-click translation enable you reply continuously requested questions and handle points rapidly. And the built-in picture cropping and video thumbnail customization instruments assist to make your social content material look good.


Agorapulse presents the next plans:

  • Free: restricted to at least one person, three social profiles, and 10 scheduled posts
  • Customary: 69€ monthly (round $76 monthly)
  • Skilled: 99€ monthly (round $109 monthly)
  • Superior: 149€ monthly (round $163 monthly)
  • Customized: individualized pricing
Agorapulse pricing

You may also check out the Customary, Skilled, and Superior plans free for 30 days.

6. Hootsuite

Hootsuite is a social media administration platform that gives a number of social media content material instruments to assist entrepreneurs streamline their social media advertising efforts.

The social media calendar and planner mean you can publish content material to your hottest social media channels from a single dashboard. And the majority scheduler allows you to schedule a whole lot of posts directly.

social media planner in Hootsuite

Then there’s Hootsuite Amplify—an worker advocacy software that makes it simple for workers to share your content material and amplify your model message. It’s obtainable as an add-on for Hootsuite’s Enterprise and Enterprise plans.

Hootsuite additionally enables you to handle your social promoting campaigns throughout Fb, Instagram, and LinkedIn instantly throughout the software. To forestall you from having to make use of a number of instruments to remain on prime of your advert campaigns.

What We Like

OwlyWriter AI, Hootsuite’s AI assistant, might help get your artistic juices flowing by producing put up concepts and crafting partaking captions. It’s free to make use of for a restricted time.


Hootsuite presents a free 30-day trial and 4 plans:

  • Skilled: $99 monthly
  • Group: $249 monthly
  • Enterprise: $739 monthly
  • Enterprise: customized pricing
Hootsuite pricing

You may get 20% off the Skilled and Group plans for those who decide to skip the free trial supply.

7. Buffer

Buffer is a straightforward social media administration software that features scheduling, publishing, engagement, and analytics options.

You utilize it to draft and schedule posts throughout a number of the most popular social media networks, together with Fb, Instagram, Twitter, LinkedIn, and TikTok.

The software program’s social engagement options mean you can see and reply to all of your unanswered feedback from one central location. Plus, it alerts you about vital conversations like questions or destructive feedback.

managing comments in Buffer

There’s additionally a built-in AI assistant that may enable you brainstorm put up concepts, write and rewrite social copy, and repurpose your present posts.

What We Like

Buffer’s Begin Web page software offers you a fast technique to construct a great-looking touchdown web page containing all of your greatest content material. After which monitor engagement utilizing the built-in analytics function.

Buffer’s Start Page tool


Buffer presents the next plans:

  • Free: Restricted to 3 channels
  • Necessities: $6 monthly for one channel + $6 monthly for every extra channel
  • Group: $12 monthly for one channel + $12 monthly for every extra channel
  • Company: $120 monthly for 10 channels + $6 monthly for every extra channel
Buffer’s pricing

You possibly can check out any of the paid plans free of charge by benefiting from the 14-day trial supply.

8. Sendible

Geared toward each businesses and types, Sendible is a social media software that helps scheduling and publishing content material throughout Fb, Instagram, Twitter, LinkedIn, YouTube, TikTok, and Google Enterprise Profile.

It offers you the choice to arrange particular person dashboards for every consumer. And ship each day, weekly, or month-to-month experiences to shoppers routinely.

The useful calendar view lets you quickly edit and rearrange posts.

content calendar in Sendible

And the centralized inbox makes it simple to have a look at particular person channel feeds and reply to feedback.

Sendible’s inbox

You may also bulk import posts by importing a CSV file, contact up photographs utilizing the built-in picture editor, and arrange shared content material libraries to retailer model property and generally used hashtags.

What We Like

Sendible presents a white-label possibility you need to use to create branded dashboards for shoppers. Every dashboard may be custom-made along with your model colours and accessed by way of your area.

Purchasers can then use the dashboard to approve posts and think about efficiency experiences.


Sendible presents the next plans:

  • Creator: $29 monthly
  • Traction: $89 monthly
  • White Label: $240 monthly
  • Customized: Individualized pricing
Sendible’s pricing

Every plan features a free 14-day trial.

9. Later

Later presents a set of instruments for creating, scheduling, and publishing content material throughout a number of the hottest social media platforms. Like TikTok, LinkedIn, and Instagram.

building social media posts in Later

Its content material creation instruments mean you can seek for user-generated content material, get hashtag suggestions, and edit images and movies.

You should use the media library to add all of your media property. So that they’re simply accessible on your total staff.

Later additionally presents cellular apps that mean you can schedule content material on the go. And an AI-powered Caption Author software that may rapidly generate on-brand captions on your posts.

What We Like

Later’s Linkin.bio software allows you to create customized “hyperlink in bio” pages for Instagram and TikTok to assist followers be taught extra about your model. And you may select between a number of web page themes, use customized colours and fonts, tag posts, and monitor clicks.

Later’s Linkin.bio tool


Later presents the next plans, together with two which might be geared towards businesses:

  • Free: restricted options
  • Starter: $18 monthly
  • Development: $40 monthly
  • Superior: $80 monthly
  • Scale 15: $200 monthly
  • Scale 30: $400 monthly
Later’s pricing
Later’s pricing

A free 14-day trial is out there for all plans.

10. SocialPilot

SocialPilot is a social media advertising and administration software program for small to medium-sized companies (SMBs), multi-location manufacturers, and businesses. And helps scheduling and posting content material throughout all main social media platforms, together with Fb, Instagram, Twitter, LinkedIn, and TikTok.

"create post" page in SocialPilot

The software features a calendar function that allows you to see your social schedule for the week or month at a look. And offers you the flexibility to reschedule posts rapidly with the drag-and-drop interface.

Different options embrace a unified social inbox, approval workflows, and branded dashboards and experiences.

There’s additionally the SocialPilot Chrome extension you need to use to share content material to your social media pages with out switching tabs.

What We Like

SocialPilot integrates with Slack to ship you instantaneous notifications about points it’s essential tackle, equivalent to put up errors or account disconnects. So you’ll be able to tackle any issues rapidly and guarantee your social posts go reside as deliberate.


SocialPilot presents the next plans:

  • Skilled: $30 monthly
  • Small Group: $50 monthly
  • Company: $100 monthly
  • Company+: $200 monthly
  • Enterprise: customized pricing
SocialPilot’s pricing

There’s additionally a free 14-day trial you need to use to see whether or not SocialPilot is best for you.

11. Oktopost

Oktopost is a social media resolution geared toward B2B groups. 

It presents a social media calendar with drag-and-drop performance and a unified inbox you need to use to reply to feedback and messages from a single location.

Oktopost’s AI social media content material software allows you to generate dozens of social posts rapidly. And schedule them routinely throughout your social channels.

The software program additionally contains worker advocacy options that assist staff members uncover and share pre-approved content material on their private social media profiles. To amplify your model’s attain.

Oktopost Employee Advocacy Board

What We Like

Oktopost presents superior reporting capabilities. You should use the software program to construct customized dashboards to investigate efficiency and decide your social media advertising return on funding (ROI).

example of reporting dashboard in Oktopost

And you may schedule custom-made knowledge exports that embrace the metrics most vital to you (e.g., hyperlink clicks, conversions, model mentions, or lead actions). To combine the information with enterprise intelligence (BI) instruments like Microsoft Energy BI or Looker for extra superior knowledge evaluation.

We additionally love the “Disaster mode” function that lets you rapidly pause all social media exercise. And routinely assign particular staff members to take cost.


Oktopost doesn’t share its pricing publicly. It’s custom-made for every buyer and depends upon the options and variety of customers wanted.

12. Point out

Mention helps firms keep on prime of name sentiment and defend their status on social media.

You should use it to observe Fb, Instagram, and Twitter for mentions of your model. After which reply accordingly.

You possibly can even construct your personal alerts to ensure you don’t miss out on vital conversations.

"build your alert" page in Mention

The software program also can crawl different on-line sources (e.g., blogs, press articles, boards, and extra) to seek out model mentions.

And Point out presents publishing instruments you need to use to schedule and put up content material throughout a number of social media channels.

What We Like

The aggressive evaluation function helps you control your opponents and lets you measure share of voice. So you’ll be able to enhance your social media technique and keep on prime of any large modifications in your opponents’ methods.


Point out presents the next plans:

  • Solo: $49 monthly
  • Professional: $99 monthly
  • ProPlus: $179 monthly
  • Firm: customized pricing
Mention’s pricing

The Solo, Professional, and ProPlus plans every include a free 14-day trial.

13. Brand24

Brand24 is a social media listening software that tracks model mentions throughout social media platforms, blogs, information web sites, boards, and extra.

It tracks greater than 25 million on-line sources and makes use of sentiment evaluation to establish constructive, destructive, and impartial mentions. 

The software program’s mentions feed function lets you see what persons are saying about your model and reply in actual time.

"Social Listening" page in Brand24

Brand24 additionally permits manufacturers to generate detailed experiences to guage model consciousness and benchmark outcomes in opposition to their competitors.

What We Like

Brand24 is ready to monitor mentions throughout all kinds of sources. Together with a number of that different point out monitoring instruments usually don’t give attention to, equivalent to TikTok and Telegram.

Brand24 tracks mentions on wide variety of social media platforms


Brand24 presents 4 plans:

  • Particular person: $79 monthly
  • Group: $149 monthly
  • Professional: $199 monthly
  • Enterprise: $399 monthly
Brand24’s pricing

There’s additionally a free 14-day trial you’ll be able to benefit from to check out the software program.

14. Statusbrew

Statusbrew is a social media advertising software program that focuses on serving to firms streamline social media administration and automate tedious duties equivalent to remark moderation and spam filtering.

It presents a set of instruments for social media administration throughout Fb, Instagram, Twitter, LinkedIn, and Google Enterprise Profile.

You should use it to schedule and publish posts throughout a number of social media networks with a single click on. Or bulk schedule content material by importing a CSV file.

Statusbrew’s planner

The unified inbox function lets you reply to messages you get throughout your social channels from a single location.

Statusbrew’s inbox feature

And the social listening function helps you keep on prime of name mentions by monitoring particular key phrases and hashtags.

What We Like

Statusbrew has some nice automation capabilities. First, there’s the function that lets you routinely disguise feedback on natural posts and adverts primarily based on a set listing of phrases and phrases. And you may arrange Statusbrew to routinely ban bots and customers with suspicious exercise.

There’s additionally the choice to arrange customized guidelines to automate your remark moderation workflow. Which saves time.


Statusbrew’s plans embrace:

  • Lite: $89 monthly (billed month-to-month)
  • Customary: $179 monthly (billed month-to-month)
  • Premium: $299 monthly (billed month-to-month)
  • Enterprise: customized pricing
Statusbrew’s pricing

The Lite and Customary plans include a free seven-day trial. There’s a free 14-day trial for the Premium plan.

15. Iconosquare

Iconosquare helps social media scheduling and publishing throughout Fb, Instagram, Twitter, LinkedIn, and TikTok.

It contains an approval administration workflow for stakeholders and shoppers to evaluate, approve, or reject content material.

There are additionally complete analytics that enable you monitor over 100 metrics to raised perceive your social media efficiency. Plus, you’ll be able to create customized dashboards to evaluate vital metrics at a look.

The software program additionally has social listening options you need to use to control model sentiment and monitor opponents’ efficiency.


What We Like

Iconosquare’s complete suite of analytics and reporting instruments permit social media entrepreneurs to simply show the outcomes of their efforts.

The software tracks over 100 completely different metrics and helps customized reporting dashboards. Plus, it permits entrepreneurs to visualise group progress, demographic traits, and content material efficiency by way of routinely generated graphs. Which may be exported and shared with stakeholders in a few clicks.

"Overview" board in Iconosquare


Iconosquare has three pricing plans:

  • Professional: 59€ monthly (about $64 monthly)
  • Superior: 99€ monthly (about $108 monthly)
  • Enterprise: 179€ monthly (about $195 monthly)
Iconosquare’s pricing

There’s additionally a free 14-day trial for all plans. 

16. HeyOrca

HeyOrca presents social media planning, scheduling, collaboration, approval, and reporting options for groups and businesses.

The software program helps Twitter, Fb, Instagram, LinkedIn, Pinterest, and Google Enterprise Profile.

HeyOrca has a visible put up editor that exhibits how printed posts will seem. And a social media calendar with drag-and-drop performance. 

post editor in HeyOrca

Approval options allow you to share posts with shoppers and stakeholders to get suggestions rapidly. And shoppers are in a position to request revisions with a single click on.

What We Like

The automated approval reminders are helpful for getting shoppers and inner stakeholders to try put up drafts sooner slightly than later.


HeyOrca’s pricing depends upon the variety of social media calendars you want. For a single calendar, pricing is as follows:

  • Fundamental: $59 monthly
  • Customary: $99 monthly
  • Professional: $149 monthly
HeyOrca’s pricing

17. Swat.io

Swat.io is a social media administration software program suite for B2B groups. It contains three core merchandise: Writer, Inbox, and Suite.

The Writer software contains social media planning and scheduling options. And helps publishing content material to Twitter, LinkedIn, Fb, Instagram, YouTube, TikTok, and Pinterest.

With the Inbox software, you’ll be able to evaluate and reply to messages and feedback obtained throughout your social media channels. And assign duties to particular staff members.

"Inbox" page in Swat.io

Suite contains each the Writer and Inbox instruments. Plus complete analytics and reporting options.

What We Like

Swat.io’s AI social media assistant might help you brainstorm put up concepts, generate captions, and even counsel photographs to make use of inside your social posts.


Swat.io’s pricing depends upon the variety of social media channels and customers you want. The pricing for one channel and one person is as follows:


  • Fundamental: 35€ monthly (about $38 monthly)
  • Professional: 70€ monthly (about $76 monthly)
  • Enterprise: customized pricing


  • Fundamental: 35€ monthly (about $38 monthly)
  • Professional: 70€ monthly (about $76 monthly)
  • Enterprise: customized pricing


  • Fundamental: 56€ monthly (about $61 monthly)
  • Professional: 112€ monthly (about $122 monthly)
  • Enterprise: customized pricing

All Fundamental and Professional plans embrace a free 21-day trial.

A great social media software is essential for streamlining your social media advertising efforts and staying on prime of monitoring your model status.

Get began with Semrush’s Social Media Toolkit. It has all the pieces it’s essential schedule posts, reply to messages, evaluate analytics, and extra.


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