What Are They & How to Use Them for UX

What Are They & How to Use Them for UX


An anchor tag (<a>) in HTML is a component that creates a hyperlink to webpages, electronic mail addresses, paperwork, photos, and extra. 

It appears like this:

anchor tag in HTML

The ingredient begins with “<a,” ends with “</a>.” And incorporates varied attributes that make up the total tag. 

We’ll get into the attributes beneath. 

You may as well use the anchor tag to create anchor hyperlinks. Anchor hyperlinks (or “leap” hyperlinks) hyperlink to completely different sections of the identical webpage. 

If you create textual content hyperlinks with the “a” tag, you’ll want to make use of some sort of anchor textual content. Anchor textual content is the a part of the hyperlink that’s clickable. Google makes use of this textual content to study extra concerning the hyperlink and the content material it factors to.

HTML Anchor Ingredient Attributes

You possibly can add completely different attributes to your anchor tags to specify what you need to occur when a person clicks. 

And so as to add semantic that means for browsers and web crawlers

Listed below are an important attributes:


The “href,” brief for hypertext reference, attribute specifies the goal for the anchor ingredient. 

Like this: 

<a href="URL">

It’s generally used to outline the URL of the web page the tag hyperlinks to. However you may as well use it to hyperlink to recordsdata, electronic mail addresses, telephone numbers, and extra. 

For instance, a hyperlink to a webpage would use the next snippet of code:

<a href="https://instance.com">Web site</a>

The href anchor tag is the URL between citation marks. And the phrase “Web site” is the anchor text: the seen and clickable textual content of the hyperlink. 


The “hreflang” attribute signifies the language of the linked useful resource utilizing the ISO 639-1 two-letter language code.

It appears like this: 

<a hreflang="language_code">

If you wish to specify English because the web page’s language, use the next snippet of code:

<a href="https://instance.com" hreflang="en">Web site</a>

The hreflang attribute is the two-letter nation code: “en” wrapped in citation marks. 

Word: You possibly can solely use the hreflang attribute in case you’ve additionally used the href attribute


The “obtain” attribute tells the browser to obtain the linked useful resource as an alternative of opening it. 

Like this:

<a obtain="filename">

For instance, if the useful resource is a PDF, use the next code:

<a href="instance.pdf" obtain="Instance">

The attribute is the title of the file. On this case, “Instance.” 

In case you don’t specify a filename, it’ll pull the doc’s unique filename.


The “rel” attribute specifies the connection between the present and linked useful resource. 

Like this:

<a rel="worth">

The most typical “rel” attribute values embrace the next:

  • rel=“alternate”: To establish the linked useful resource as an alternate model of the present useful resource 
  • rel=“writer”: To offer a hyperlink to the writer of the useful resource
  • rel=“bookmark”: To point the URL is everlasting and can be utilized for bookmarking. Usually used to rapidly navigate to a particular part of a protracted article, for instance. 
  • rel=“assist”: To state the hyperlink incorporates a assist doc for the present web page 
  • rel=“subsequent”: To specify the hyperlink is the following web page within the collection. For articles, information, or photograph galleries, for instance. 
  • rel=“prev”: To specify the hyperlink is the earlier web page within the collection
  • rel=“nofollow”: To point to search engines like google to not comply with the hyperlink. In different phrases, you don’t want to endorse the hyperlink
  • rel=“search”: To specify the linked web page can be utilized to seek for content material on the web page or web site

And others. 

For instance, you should use the next code to point the hyperlink is a web page concerning the writer of the article:

Article written by <a href="https://instance.com/+AuthorName" 
rel="writer">Creator Identify</a>.

Word: Search engines like google like Google use the “rel” attribute to get extra details about a hyperlink. 


The “goal” attribute tells the browser the place to open the hyperlink, corresponding to in the identical tab, a brand new tab, a brand new window, or an iframe.

It appears like this:

<a goal="worth">

The completely different values embrace:

  • “_self”: To open the hyperlink in the identical body (typically the identical tab or window)
  • “_blank”: To open the hyperlink in a brand new tab or window. That is the commonest method
  • “_parent”: To open the hyperlink inside the next-level-up body, generally known as a guardian body
  • “_ prime”: Ignores all frames and opens the hyperlink as the highest doc in the identical browser window
  • “framename”: To open the hyperlink within the named body, corresponding to a video enjoying inside an iframe. 
The a target attribute

For instance, if we wish the hyperlink to open in a brand new tab, we will write:

<a href="https://instance.com" goal="_blank">Web site</a>

Anchor Tag Examples

Let’s take into account a number of examples of the place and easy methods to use anchor tags.

You should use anchor tags to hyperlink to parts on the identical web page. And assist customers higher navigate and devour your content material. 

Begin with the next:

  1. Connect an “id”attribute to the part you need to hyperlink to
  2. Add the “id” attribute to the anchor tag you’re linking from

For instance, say we’re writing an article about website positioning and need to hyperlink to the heading “Native website positioning.”

Go to the heading and fasten an “id”attribute to it.

Like this:

<a id="LocalSEO"><h2>Native website positioning</h2></a>

Go to the textual content you need to add a hyperlink from and add an “href”attribute to create the anchor hyperlink. 

Nevertheless, as an alternative of including a hyperlink to a webpage, add the anchor ID with a pound signal (#). 

Like this:

<a href="#LocalSEO">native website positioning</a>

When the reader clicks on the hyperlink, they’ll “leap” to the H2 header with the “LocalSEO” id.

You may as well have a hyperlink that directs customers to ship an electronic mail to a particular tackle. 

When a person clicks a hyperlink, the browser will open the pc’s default electronic mail consumer, such because the Apple Mail app on a Macbook laptop computer. And auto-populate the recipient tackle with the one specified within the attribute. 

That is known as the “mailto”protocol. It’s added to the “href” attribute’s worth. 

Like so:

<a href="mailto:individual@instance.com">Ship electronic mail to individual</a>

If somebody clicks the hyperlink above, the default electronic mail consumer will open with the e-mail tackle indicated within the “To” subject. 

Writing email box

Simply as you may hyperlink to an electronic mail tackle, you may as well hyperlink to a telephone quantity. 

Add the “tel” protocol adopted by the telephone quantity. 

Like this:

<a href="tel:+34673245198">+34673245198</a>

Clicking the hyperlink will name the quantity on succesful units (corresponding to telephones or on computer systems with Skype or FaceTime).

Use the “obtain” attribute to make the hyperlink obtain a file straight. 

For instance, you would possibly use it to assist readers obtain an infographic or PDF.

To implement it, set the “href” attribute. Its worth is the precise file. 

Like this:

<a href="/photos/infographic.jpg" obtain="infographic">

Clicking the hyperlink will obtain the infographic. 

Word: You possibly can add the title of the file as the worth of the “obtain” attribute. However it’s non-compulsory. In case you don’t, the browser will use the unique filename. 

Anchor hyperlinks will help enhance person expertise (UX). Readers use them to navigate, they usually can present a greater shopping expertise.

Anchor hyperlinks are generally utilized in a desk of contents, for instance, to assist navigate lengthy or visually dense pages. 

When readers land on a web page, they need to know whether or not the knowledge is beneficial or related to their search question. 

A desk of contents that features clear, clickable anchor hyperlinks summarizes your web page and helps readers “leap” to the part they’re most inquisitive about.

Anchor hyperlinks assist enhance web page expertise. And might earn featured snippets. Each of which will help enhance your rankings over time. 

For instance, right here’s a state of affairs the place Google turns an inventory of anchor hyperlinks right into a featured snippet:

Featured snippet in Google search

Google can even embrace anchor hyperlinks in your web page’s search snippet. 

Like this:

Page’s search snippet example

Google consists of an anchor hyperlink to “Plot” and “Solid” on a web page about John Wick, the film. Which helps searchers “leap” on to that part from the search engine outcomes web page (SERP). 

Which suggests:

It may be price together with anchor hyperlinks in your web page. 

Use them to inform Google extra about your content material. And assist readers discover and leap to the sections they need to learn. 

Probably the most necessary website positioning finest practices is frequently auditing your web site. Audits will help you discover and repair points holding your web site again from rating. 

You may as well audit to seek out particular points. Like points with hyperlinks, on this case. 

Semrush’s Site Audit tool crawls your web site and logs all errors and warnings below the “Points” tab.

Issues button in Site Audit tool

To see link-specific points, click on the “Class” drop-down, and choose “Hyperlinks.” 

Navigation to Links in Site Audit tool

These are all of the errors, warnings, and notices pertaining to your web site’s hyperlinks. 

Errors, warnings, and notices section

Click on on “Be taught extra” or “Why and easy methods to repair it” to study extra about every subject and easy methods to tackle it. 

Why and how to fix it section

Plus, you may schedule audits to run mechanically. 

To take action, click on the gear icon on the top-right nook. Scroll all the way down to the audit settings, and click on on “Schedule.”

Site Audit settings

Then, click on the drop-down to schedule the audit to run in your most popular day of the week. 

Click on “Save.”

Save Site Audit settings

Pay shut consideration to your hyperlink points. And repair them as quickly as doable.


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