Saying goodbye to Marieke • Yoast

Saying goodbye to Marieke • Yoast


It’s with blended feelings that we are saying goodbye to Marieke van de Rakt, who has determined to depart Yoast. Everybody at Newfold Digital and Yoast will miss her dearly, and we need to thank her for all of the great issues she has accomplished over time. She’s performed a pivotal function in shaping the corporate’s imaginative and prescient, development and success.

Now, she has formidable plans to assist different organizations, to champion range and sustainability, and to proceed to alter the world for the higher. So, let’s check out only a few of the issues she’s completed in her time right here.

Marieke’s life at Yoast

As it’s possible you’ll know, Marieke has been a core a part of Yoast because the starting. She’s been instrumental in so many various areas of the corporate, and throughout so many roles, that it’s onerous to summarize with out leaving issues out!

She based the Yoast web optimization academy, championed a constructive and inclusive firm tradition, pushed our advertising and marketing and branding efforts, and led the corporate as CEO. We will’t understate how a lot of an impression she’s had on the corporate and the model, and the way a lot of a long-lasting impact that can proceed to have.

​Yoast web optimization academy

In 2015, Marieke had a imaginative and prescient to empower others by means of data, resulting in her founding the Yoast web optimization academy; a free supply of accessible and dependable web optimization schooling. Now, a whole lot of 1000’s of individuals all around the globe have accomplished programs, improved their web optimization abilities, and grown their audiences in consequence.

Championing a constructive firm tradition

Marieke all the time felt that it’s vital for workers to take pleasure in their work, really feel appreciated, and contribute meaningfully. Our core firm values nonetheless mirror that, whilst Yoast has grown and turn into a bigger and extra complicated group. She was usually the individual driving us ahead and pondering forward when it got here to our tradition, and has all the time been a robust advocate for a constructive and inclusive firm tradition. She’s closed gender pay gaps, elevated our range, and championed our individuals.

The model

Yoast is among the most well-known and beloved manufacturers within the business, and Marieke’s affect will be felt right here, too. She’s performed a key half in defining and championing our feel and appear, messaging, communication, and model imaginative and prescient. That Yoast workers are universally acknowledged, revered, and influential all around the globe is a stage of standing that she performed an enormous half in us creating and sustaining.

Life as a CEO

Because the CEO, Marieke was liable for the general strategic path, day-to-day administration, and operational success of the corporate. Along with her huge understanding of the market, business traits, customers and neighborhood, she enabled Yoast to stay on the forefront of the aggressive web optimization panorama. Yoast’s profitable acquisition by Newfold Digital in 2021 was accomplished underneath her purview.

Marieke actually has accomplished lots for Yoast over time, and I’d encourage you to take a look at our history of Yoast web page to see the total extent of the legacy she is forsaking. 

Future for Marieke

If you recognize Marieke, then you recognize that she is not going to be sitting nonetheless! She has many tasks that she is wanting ahead to spending extra time on. She’ll be investing in open supply, sustainable and female-led corporations by means of Emilia Capital, and serving to organizations to handle gender imbalances and office inequality together with her Empowerwoment Project.

We want her the perfect of luck with these undertakings and will likely be cheering her on from the sidelines.

The way forward for Yoast

Yoast remains to be in an extremely robust place, with a robust management staff, product, and roadmap. While we’ll be unhappy to see Marieke leaving, it’s a constructive reflection on the soundness of the corporate and model that she’s ready to take action safely and fortunately. Marieke has spent the previous couple of months working with our groups, guaranteeing that her knowledge and imaginative and prescient is handed on efficiently. She’ll be leaving her legacy and duties in succesful arms.

We even have the total assist of our guardian group, Newfold Digital, who’ll be serving to us as we transfer into a brand new chapter at Yoast.


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