Top 10 SEO expert columns of 2023 on Search Engine Land

Since Search Engine Land launched, we now have given Web optimization consultants a platform to share their in-depth information and well timed insights – with the purpose of serving to you remedy issues, handle challenges and perceive the consistently shifting Web optimization panorama.

What follows are hyperlinks to the ten most-read, must-read Search Engine Land Web optimization columns of 2023 that have been contributed by our improbable group of Topic Matter Specialists.

No shock, Generative AI was the most well liked matter in 2023 and dominates our record – 80% of the columns have been both about ChatGPT, Bard or SGE.

Additionally, I want to offer some big recognition to Tom Demers, who authored 5 of the ten hottest Web optimization columns of the 12 months. Unbelievable!

Learn the way Google Search Generative Expertise may have an effect on your web site’s natural site visitors on this in-depth evaluation. (By Gilad David Maayan. Revealed Sept. 5.)

The ChatGPT API will help deal with a few of the net interface’s shortcomings. Right here’s the right way to maximize the API for particular Web optimization use instances. (By Tom Demers. Revealed March 17.)

Learn the way ChatGPT and the ChatGPT API will help you create compelling, clickable title tags. (By Tom Demers. Revealed March 27.)

Yandex isn’t Google, however there’s a lot SEOs can study how a contemporary search engine is constructed from reviewing this codebase. (By Michael King. Revealed Jan. 30.)

Dig deeper into E-E-A-T – particularly what it means, why it issues to Web optimization, and ideas to make use of it to your benefit. (By Zoe Ashbridge. Revealed March 13.)

A seven-step, ChatGPT-assisted course of to streamline your featured snippet optimization and enhance site visitors in your top-ranking key phrases. (By Tony Hill. Revealed Could 11.)

We examined the highest detection instruments for AI-generated content material. Right here’s what they’re good and unhealthy at, plus what to anticipate when utilizing them. (By Tom Demers. Revealed April 25.)

Don’t miss out on Bard’s strategic benefit in Web optimization. Listed below are 4 methods to maximise Google’s AI chatbot for fine-tuning your Web optimization methods. (By Lauren Busby. Revealed Oct. 23.)

Right here’s what to recollect when creating prompts, plus examples of Web optimization-focused ChatGPT prompts for day by day work. (By Tom Demers. Revealed Feb. 24.)

Study particular key phrase analysis purposes for ChatGPT, plus a framework for incorporating the software into your Web optimization processes. (By Tom Demers. Revealed March 2.)