Integrating your video strategy with your blog strategy  • Yoast

Whereas we reside in a video world, blogs aren’t going wherever. As Cindy factors out in her submit about the future of blogging in a video-obsessed world, there’s nonetheless house for blogs and written content material in a world dominated by short-form movies. As TV hasn’t precipitated the demise of books or newspapers, there’s room for written and video content material in net advertising. Let’s learn the way to combine your video and weblog methods.

A distinct expertise

The core distinction between video and on-line writing is client expertise. Written content material requires lively participation from the reader. They have to decide which sections to deal with and at what tempo to take the data.

Video is a extra passive type of consumption, the place the creator determines the operating time and controls the expertise. You possibly can’t skim-read a video. It additionally performs throughout conceptual, visible, and aural colleges, whereas textual content solely connects with us on a conceptual degree.

In right this moment’s mixed-media world, the most effective use of blogs and movies is an built-in technique. In such a technique, every type influences the opposite and works collectively.

There are just a few methods you may take into consideration getting began.

Flip your weblog posts into movies

Sure posts are very best to transform into movies, giving them further life past your weblog. You possibly can submit these on YouTube and social media. As well as, you need to use these to enhance and enhance the standard of your weblog posts.

The weblog posts that are likely to work finest as movies are these with a powerful particular person editorial perspective. We all know these as “op-ed” sort content material in conventional journalistic language.

When the submit is written with the voice and experience of a person, listening to from that particular person on digital camera helps so as to add authenticity and credibility to the submit itself. It ensures the core message will be distributed throughout social media extra successfully.

The best approach to do that is to plan for a speaking head video after writing the submit – both as a monologue or an interview.

Firstly, reverse engineer your article to find out the theme (core message). Discover the factors that assist discover and clarify the theme.

Write these down, after which sit in entrance of a digital camera. Speak your approach via them, or construction a extra formal interview the place an interviewer asks questions on every level to get you (or the author) going.

These movies can then be edited to incorporate branded visible components, textual content overlays, and cropped for the optimized formatting of various platforms.

Usually, it’s higher to shoot 16×9 horizontally, with the expertise’s face within the middle of the body. From there, crop these to create vertical movies for TikTok and Instagram.