Using SEO Progress Report Templates on Semrush

Using SEO Progress Report Templates on Semrush


If the considered beginning your subsequent month-to-month search engine marketing report from scratch fills you with dread, you’re not alone!

A couple of years in the past, we requested our clients working at companies in regards to the prime issues that they wished had been automated about their job.

The highest reply by a big margin was reporting, gathering information for experiences, and report updates. 

On this publish, we’ll present you methods to make your personal search engine marketing progress report template and automate your reporting course of. 

The Semrush My Reports tool allows you to mixture information from dozens of instruments, construct and save your personal PDF report templates, and arrange recurring emails. 

This software additionally offers you the power to: 

  • Shortly create PDFs from our pre-set templates in a minute
  • Modify a template to suit your particular wants
  • Model and white-label your report (with the Agency Growth Kit add-on)
  • Add Semrush report widgets, screenshots, textual content, and formatting
  • Add Google Analytics, Google Search Console, and Google Enterprise Profile information
  • Create a report utterly from scratch
  • Save your personalized experiences as new templates to make use of sooner or later
  • Schedule common e-mail supply of the experiences to a goal e-mail tackle

Why You Ought to Use search engine marketing Report Templates

Creating templates on your reporting, whether or not you’re in-house or at an company, will help you:

  • Save time
  • Onboard new staff members and shoppers extra simply
  • Set up consistency in your workflow

After all, saving time is at all times necessary for enterprise, and the stress of beginning a report from scratch each time may be crushing. 

However one more reason it is best to use templates is that it’ll make it quite a bit simpler so that you can onboard new staff members and shoppers. As an alternative of simply throwing your new staff members the duty of arising with their very own report, you’ll be giving them a simple format to observe so that they’ll really feel able to contribute.

Lastly, your shoppers recognize consistency. Utilizing a template lets whoever is receiving the report know what to anticipate. They received’t need to relearn methods to navigate by means of your experiences every month, which saves them time. 

Structuring Your search engine marketing Report Template

Each contract and marketing campaign has its personal distinctive set of objectives and KPIs. 


Likewise, your shopper will need their report back to really feel private, with particular steerage. 

So, how will you maintain your shoppers comfortable, whereas additionally making your reporting course of smoother? 

Listed here are some ideas:

  1. Create completely different templates for various kinds of experiences (search engine marketing audit report, month-to-month search engine marketing report, competitor evaluation report, and so on)
  2. Make your experiences particular and simple to grasp 
  3. Automate your information gathering 
  4. Personalize the report with devoted text-based areas on your feedback and pictures/branding associated to your model and your shopper
  5. Construct your templates with clear sections so it’s simple to sub components out and in relying on the main target of the month

Automating Information for Your Report Templates

The great thing about utilizing a template on your search engine marketing report is that the automation offers you extra time to personalize the report.

Whereas it’s potential to automate some SEO KPIs with dashboards and instruments like Semrush, you wouldn’t wish to automate your opening statements and commentary. 

Consider the KPIs and information because the “what” of the report and your commentary because the “why.” Why does 15% natural visitors progress matter? You possibly can clarify in one of many feedback areas of your template.

If you construct a template on Semrush My Reviews, you possibly can automate the enter of information with Semrush and Google information widgets. 

These widgets can mechanically populate your report with metrics like:

  • A competitor’s key phrase rankings and estimated visitors from Semrush 
  • Site health and technical web site points from Semrush
  • Key phrase visibility & share of voice from Semrush
  • Backlinks reported in Semrush 
  • Objective completions from Google Analytics
  • Customers, periods, time on web page, and extra from Google Analytics
  • Search efficiency from Google Search Console
  • Consumer interplay and map views from Google Enterprise Profiles
  • And much more

Personalizing Templates with Textual content and Photographs

So as to add a private contact to your experiences, you possibly can embody house on your feedback and explanations, in addition to photos and branding.

With Semrush, you possibly can drag and drop widgets for textual content blocks to incorporate your feedback on every part of your report. 

You may also add photos like your shopper’s emblem, and even totally customise your report with a theme when you join the Agency Growth Kit.


Templates for Every Sort of Report

As a result of there are such a lot of areas of search engine marketing that you may work on, there will probably be various things to report.

So, it is best to have particular templates for the completely different companies you supply. For instance, you might arrange distinctive templates on your:

  • search engine marketing audit experiences (preliminary audit & observe ups)
  • Month-to-month search engine marketing experiences
  • Competitor search engine marketing evaluation experiences
  • Natural search experiences
  • Hyperlink constructing/backlink experiences
  • And extra

The great factor about My Reviews is that we’ve a handful of preset templates to begin with. 


Simply open one up and begin including widgets to make the PDF report your personal. 

Right here’s an instance of what you’d see mechanically through the use of a number of the templates above: 

Month-to-month search engine marketing Template

It is a good beginning place for basic month-to-month reporting on an search engine marketing shopper. Preset widgets embody:

  • Google Analytics visitors overview
  • Every day periods 
  • Prime visitors channels
  • New vs. returning guests
  • Prime pages by pageviews
  • New and misplaced key phrases
  • Improved and declined key phrases
  • Backlinks abstract
  • New and misplaced backlinks

Website Audit: Full Report Template

This search engine marketing audit report template dives deep into the outcomes of a Website Audit, which could possibly be nice for technical search engine marketing shoppers or prospects. Preset widgets embody:

  • Website well being rating
  • Variety of errors, warnings, and notices discovered
  • Prime points recognized
  • Full breakdown of each single situation discovered within the audit

Full Natural Analysis Template 

This template goes into the natural search efficiency of any web site, which is a simple solution to create a aggressive evaluation report in minutes. Preset widgets embody:

  • Estimated natural visitors, key phrases, and visitors value
  • Key phrase rankings by nation
  • Natural vs. Paid visitors development (all time)
  • Prime key phrases and place distribution
  • Prime opponents
  • Branded vs. non-branded natural visitors
  • New and misplaced key phrases
  • Prime touchdown pages for natural visitors

Customizing Semrush Report Templates

Now, what if you wish to make your personal templates from scratch, or change a preset template and put it aside as new?

That is additionally simple, by modifying any report within the report builder and saving it as a template on the My Reviews house web page.

You possibly can add extra information from Semrush or Google to your report to focus on your particular KPIs, in addition to textual content blocks, photos, and formatting so as to add room on your feedback on every part. 


So as to add Google Analytics information to your report, Semrush presently gives over a dozen widgets from the basic Common Analytics model of GA, and a handful of connections for GA4 properties. 

Common properties: 

  • Overview 
  • Metrics Charts
  • Prime Site visitors Channels 
  • New vs Returning Guests 
  • Conversions (ecommerce) 
  • Prime Web page Views 
  • Objective Completions Chart 
  • Location 
  • Language and Supply/Medium 
  • Referrals 
  • Supply/medium 
  • Prime Touchdown Pages 
  • Campaigns 
  • Gadget Classes 

GA4 properties: 

  • Overview 
  • Metrics Charts 
  • Prime Site visitors Channels 
  • New vs Returning Guests
  • Prime Web page Views

For particular steps on integrating your Google Analytics together with your Semrush report templates, go to our Knowledge Base.

When you’ve constructed your report on Semrush, hit the Generate PDF report button on the highest proper to put it aside. 


Then, it can save you this report from the My Reviews house web page as a brand new template. Simply discover the gear icon beside the report you’ve made, and choose Create Template.


Now that report will probably be saved in your templates record so you possibly can entry it and customise a brand new report for a brand new shopper ranging from the identical construction. 

Generate and Schedule Your Report

As soon as your report is able to go, you possibly can schedule this report back to be despatched to your shopper’s e-mail on a every day, weekly, or month-to-month foundation.

You possibly can embody a template for what you wish to put within the e-mail textual content itself and ensure to replace that e-mail textual content earlier than it goes out every month.


Perfecting Your Template

How must you customise your template? 

The naked minimal you’ll wish to cowl in an search engine marketing progress report is:

  • What progress has been made
  • What actions you’re taking 
  • Suggestions for additional progress 

After these fundamentals, you may wish to embody any hyperlinks to associated studying or articles that specify a few of your processes, in case the shopper can be curious to study. 

Most search engine marketing shoppers received’t be search engine marketing specialists, so you might wish to embody shopper training within the reporting course of. If you do, it might probably assist construct extra belief and engagement within the relationship. 

Comply with a few of these do’s and don’ts to make the template good. 


Now we have a complete weblog publish devoted to the anatomy of a perfect SEO report to dive deeper with extra examples of methods to report on every side of search engine marketing.

Common communication, transparency, and displaying that you simply care about your shopper’s success can go an extended solution to having a constructive client relationship.


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