How to create a video website • Yoast

How to create a video website • Yoast


There are lots of the reason why chances are you’ll wish to create a devoted web site on your movies. Maybe you’re promoting a course that you simply wish to put behind a paywall. Possibly you’ve created a video sequence or podcast that requires its personal branded house. Or possibly you simply wish to create an immersive atmosphere for customers to eat your video content material, with out the standard distractions of YouTube.

No matter your purpose, you may take two approaches to realize this. You both use the mechanically generated pages from a video internet hosting service or e-learning platform, otherwise you construct a devoted web site then embed your movies throughout it.

Utilizing a video internet hosting service or e-learning platform

In case you don’t need the trouble of sustaining an internet site, that is the best way to go. By utilizing a video internet hosting service or e-learning platform, you may simply retailer your movies. These providers are additionally helpful if you’d like out-of-the-box monetization choices for a video course.

Vimeo Showcases & Collections

Vimeo affords two methods of constructing out a fast video web site:

  1. Showcases assist you to put collectively an elevated playlist, which is good for a brief sequence. Plus, you get to create a pleasant wanting webpage to accompany it. 
  2. Collections are designed to assist Vimeo OTT. This can be a subscription service for these seeking to monetize a library of video in a easy means. It’s priced at $1 per subscriber per 30 days.

Sprout video

Sprout video affords a light-weight CMS that can be utilized to create a video web site with a number of pages – and utilized sitewide to a customized area of your alternative. It’s a fantastic alternative if you’d like a easy plug-and-play answer, and you’ve got a reasonably large library of video content material that you simply wish to categorise by matter.  

If in case you have some CSS and HTML expertise, you may customise Sprout video’s CMS considerably. Nonetheless, at that time chances are you’ll be higher off constructing a customized answer with WordPress.

Instance video web site from Sprout Video

Wistia Channels

Wistia Channels is a good answer if in case you have serialized video content material that you simply’re publishing commonly, like a podcast. Channels means that you can mix audio and video, and create a branded touchdown web page that appears a bit like a video streaming service. Plus, it contains distinctive pages for every video. 

You possibly can run Wistia Channels on a typical Wistia account subdomain URL. However you can even embed it into any web page on an present web site, in case you use a easy JavaScript embed code – thereby straddling the choices of video internet hosting service vs. personal web site.

An instance of Wistia Channels in motion


For video programs and programs that embrace movies alongside written content material specifically, Kajabi is a good answer. It means that you can construct a fast video web site which you can simply monetize. Kajabi has a quite simple WYSIWYG CMS that doesn’t require any internet growth expertise to make use of. Plus, it may be built-in with an present web site.

Instance video web site created with Kajabi

Making a video web site

In case you’d love to do one thing extra customized, or combine your movies as a part of a much bigger internet expertise, you can take into account creating an internet site with a extra conventional CMS earlier than embedding your movies. The benefit of this isn’t solely in with the ability to construct one thing exactly to your design and construction specs, but in addition in having an online property able to driving visitors from natural search and natural video sources.

WordPress is the perfect base know-how

Within the overwhelming majority of circumstances, the most effective CMS for making a video portfolio, sequence or course web site might be WordPress. With 1000’s of video gallery plugins and integrations with all the foremost video internet hosting platforms, WordPress provides you all of the choices you want for a customized video web site. Plus, it’s quite simple and requires little technical know-how. You possibly can very merely embrace movies from virtually each platform in any web page you created with the Gutenberg editor. Which means: video could be a part of the material of your WordPress web site out of the field.

And in case you use WordPress, you can even use the Yoast Video SEO plugin! The video search engine optimisation plugin ensures that your movies are listed in Google, so you may drive extra visitors to your web site by means of video search.

Yoast Video search engine optimisation plugin

Choices for integrating movies in WordPress

If you wish to combine your movies extra elaborately inside your chosen web page varieties, there are plenty of nice choices on the market.


LearnDash is a good plugin for a course-type video execution. It means that you can embrace movies from any supply, like YouTube or Wistia, then create consumer playback triggers for course development.

Wistia Channels

As with the standalone answer, Wistia Channels works very well as a means of making a video gallery inside another web page or web page kind. It creates distinctive URLs for each video throughout the gallery. These URLS are indexable by Google, which is nice on your search engine optimisation.

All-in-one video gallery

This plugin is a bit like a mini CMS inside a CMS. It means that you can construct a reasonably feature-rich video gallery expertise inside a WordPress web site, bringing in movies from YouTube and elsewhere. All-in-one video gallery is an affordable answer if you’d like a easy and conventional catalogue of your movies inside a single web page.

Instance of All-in-one video gallery

In conclusion: constructing a video web site is pretty simple and shouldn’t really feel intimidating. No matter your wants, there are nice choices on the market.

Learn extra: How to stop videos negatively impacting Core Web Vitals »


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