Google Confirms Google Sites Are “Not Ideal For SEO Purposes”

Google’s John Mueller provided recommendation about the usage of Google Websites for search engine marketing, downplaying the usefulness of Google Websites for search engine marketing.

Google Websites

Google Websites is an internet site creation service provided at websites.google.com/new with a signed-in Google account.

The positioning is hosted web site builder that’s free and printed below a websites.google.com area though one can decide to make use of an precise area identify.

Google Websites Pages Not Being Listed

The particular person asking the query was involved as a result of their Google Websites webpages weren’t getting listed by Google.

That is the query that was requested and that John Mueller learn out loud:

“There was a query submitted in French, which principally asks why the pages of my Google Websites web site aren’t being listed correctly.”

Google Websites Pages Can Be Listed By Google

Google’s John Mueller first confirmed that URLs on Google Websites might be listed.

Mueller answered:

“It’s nice to get questions in different languages.

Taking a step again, web sites created on Google Websites can and do get listed in Google Search.

Nonetheless, the URLs utilized in Google Websites are a bit onerous to trace for the reason that public model might be totally different from the URL you see when logged in.”

Google Websites Not Supreme For search engine marketing

Mueller continued his reply by downplaying the search engine marketing qualities of Google Websites.

He continued:

“To be blunt, whereas it’s technically indexable, it’s not ideally suited for search engine marketing functions, and might be complicated for monitoring in Search Console.

If search engine marketing is your main consideration, it is perhaps worthwhile to discover different choices and test the professionals and cons earlier than committing.”

Mueller subsequent suggested utilizing an precise area identify and listed the explanation why that was preferable over the default websites.google.com area.

He defined:

“For efficiency monitoring in Search Console, you could possibly additionally use your personal area identify for the Google Websites content material.

Utilizing your personal area identify makes it simpler emigrate, do you have to select to take action, and means that you can confirm possession of the entire area for Search Console.”

Google Websites Are Fashionable With Spammers

The Google Websites service is standard with hyperlink spammers who create hyperlinks on Google subdomains in a tactic referred to as “Google Stacking.”

The concept behind Google Stacking is that spammers create a web page of hyperlinks on Google Sheets, Google Docs, and so on. after which interlink all of them from a Google Websites.

Google Stacking is a primarily based on the mistaken perception that there’s “authority” and “belief” in Google subdomains that’s transferred over to the spammer websites by hyperlinks.

In fact, that’s wishful considering.

There’s no such factor utilized by Google referred to as “belief” or “authority” that will get transferred from one web site to a different by hyperlinks.

In one other Office Hours session, John Mueller defined what the deal is about belief:

“I don’t assume we’ve got like a belief issue that we will have a look at and say, oh belief is at (I don’t know) 9 of out of twelve or no matter quantity you’ll have there.

…There aren’t any metrics particularly for that.”

It doesn’t matter if the hyperlinks are on Google Docs, there is no such thing as a “belief” issue that will get transferred, it merely doesn’t exist.

Given how standard the “stacking” follow is, it’s a bit ironic {that a} Googler publicly says that Google Websites are “not ideally suited for search engine marketing functions” and recommends trying elsewhere if search engine marketing is a priority.

Watch the Google Workplace Hours section on the 3:17 minute mark: