Google’s John Mueller Tackles “Dumb” SEO Questions On Reddit

John Mueller, a Google Search Advocate, just lately engaged in a candid dialogue on the r/BigSEO subreddit, addressing questions on numerous search engine marketing ways and providing recommendation for aspiring digital entrepreneurs.

Mueller addressed subjects resembling geotagging photos, running a blog frequency, and the pursuit of on-line money-making shortcuts.

In a thread titled “incoming dumb query barrage,” a Reddit consumer asks the next questions:

1. Ought to we be geotagging photos. Does Google even care?
2. Running a blog. If we do it, is it on a regular basis or as soon as every week with some severely stable stuff?
3. Google Enterprise Profile posting: On a regular basis, as soon as every week, or why hassle?
4. Since stuff like Senuke died 10 years in the past, is all of it about networking with site owners of comparable and similar area of interest websites for hyperlinks?
5. Piggybacking off #4, what about PBNs? Are they again? In that case, does it should be a bunch of fully legit wanting web sites vs some cobbled collectively WP blogs?

Right here’s a breakdown of Mueller’s prolonged response to the above questions.

Geotagging Photos & Running a blog Frequency

In response to a query about geotagging photos, Mueller said that it’s pointless for search engine marketing functions.

He additionally addressed the query of running a blog frequency, suggesting that content material creators ought to prioritize distinctive and compelling content material over sustaining a constant posting schedule.

Nonetheless, he acknowledged that common posting may drive visitors and inspired creators to assessment profitable posts and increase on their subjects with higher-quality content material.

Mueller warned in opposition to the risks of manufacturing mediocre, “fluffy” content material:

“The issue with attempting to maintain a frequency up is that it’s straightforward to finish up with mediocre, fluffy content material, which search engine high quality algorithms may decide up on, after which assume the entire website is like that.

Taking dangers like this at first when it’s straightforward so that you can begin over might be effective, doing that in the long term will be painful when it catches as much as you. (All of this is applicable much more in the event you’re taking short-cuts with gen-ai content material).”

Google Enterprise Profile Posting & Hyperlink Constructing

Mueller didn’t present particular recommendation on the frequency of Google Enterprise Profile posting, however he responded humorously to questions on outdated link-building methods like SENuke and personal weblog networks (PBNs).

He cautioned that discussing such methods could possibly be taken out of context and used to advertise questionable link-building instruments.

“SENuke, hah, that’s a reputation I haven’t heard in ages, lol. Sorry. Giggle. I’ve ideas on hyperlinks, however individuals like to take issues out of context to advertise their hyperlink efforts / instruments, so maybe another person will say one thing cheap, or not.

OMG, PBNs too. What is that this thread even. Now I gained’t say something with out a lawyer current.”

The Pursuit Of On-line Cash-Making Shortcuts

Mueller noticed that the questions appeared to revolve round discovering shortcuts to making a living on-line.

He warned that many individuals are trying to do the identical and that some even promote instruments and programs that promise success however in the end revenue the sellers quite than their prospects.

He additional defined that the perfect instruments goal firms that have to handle their on-line presence and are usually not meant for people searching for a fast path to wealth.

Recommendation For Aspiring search engine marketing Professionals

Mueller concluded by encouraging individuals aspiring to work in search engine marketing to be taught HTML, programming, and different important expertise to know the business higher.

“… be taught HTML, be taught a little bit of programming, and go for it. 90% of the random methods you run throughout gained’t work, 9% of the remaining ones will burn your websites to the bottom, however in the event you’re fortunate & persistent (is that the identical?), you’ll run throughout some issues that be just right for you.

If you wish to go this route, settle for that the majority – or all – of the belongings you construct will ultimately blow up, however maybe you’ll run into some alongside the way in which that make it worthwhile.

And … after a while, you may discover that really constructing one thing of lasting worth will also be intriguiing, and also you’ll begin engaged on a side-project that does issues in the appropriate method, the place you’ll be able to put your expertise to good use and keep away from doing all the slash & burn website/spam-building.”

Above all, he emphasizes {that a} profitable net presence entails greater than key phrases and hyperlinks. Mueller strongly recommends experimenting and pushing the boundaries of conventional search engine marketing methods.

Featured Picture created by creator utilizing Midjourney

Supply: Reddit