Everything you need to know

GA4 proves to be an extremely beneficial instrument, providing intensive insights into your web site’s efficiency. 

Whereas sure metrics and dimensions come pre-configured by the instrument, others require partial or customized setup by customers.

That is the case with occasion parameters, which allow us to acquire related details about actions going down on our web site. 

Though a couple of of those parameters come pre-defined by GA4, most require correct configuration to make sure correct information assortment. 

What are occasion parameters in GA4?

In GA4: 

• Events mean you can measure particular person interactions on an internet site, resembling loading a web page, clicking on a hyperlink or submitting a kind. 
• Parameters present further details about these occasions.

For example, a person views a product or provides an merchandise to the cart. 

With occasion parameters, you’ll be able to create settings that describe the product they’re viewing or the product they’re including to the cart, such because the identify, the web page, the hyperlink, the tactic or the worth.

You need to use parameters to create customized dimensions and metrics that may enhance the way you analyze your web site efficiency.

You may add as much as 25 parameters for every occasion. Occasion parameter names can have as much as 40 characters, and the worth assigned to every should be 100 characters or fewer.

Occasion parameter varieties in GA4

There are two varieties of occasion parameters in GA4, relying on how they’re captured by the instrument:

• Robotically collected parameters: GA4 mechanically captures a set of parameters. Each automatically collected events and enhanced measurement events include default parameters. Nonetheless, the latter usually requires customized configuration in lots of instances.
• Customized parameters: These parameters mean you can gather data that isn’t captured by default. That is utilized to recommended events and custom events, the place customized configuration is required.

Robotically collected parameters

If you create a GA4 property, the next parameters, which offer supplementary details about the occasions, are mechanically collected by GA4:

• language
• page_location
• page_referrer
• page_title
• screen_resolution

Examine the list of automatic parameters supplied by GA4 for mechanically collected occasions.

Learn how to view the parameters mechanically collected in GA4 reviews

To view the mechanically collected parameters, you have to go to Studies > Engagement > Occasions, then click on on considered one of them (e.g., page_view) 

These displayed listed here are accurately arrange and triggered. In any other case, you’ll have to do a customized setup.

Customized parameters

Customized parameters permit capturing data that isn’t collected by default. Relying on the kind of occasion, Google recommends a set of parameters:

As you’ll be able to see, a lot of the parameters require customized configuration.

Personalized occasion parameters may be configured through:

Learn how to configure occasion parameters through Google Tag Supervisor

Essentially the most really useful choice for creating occasion parameters – whether or not enhanced, really useful, or personalized – is thru Google Tag Supervisor.

To do that, you should comply with the subsequent steps to create customized parameters through Google Tag Supervisor:

First, make sure the GA4 and Google Tag Supervisor accounts are correctly configured and linked.

When creating or configuring occasion parameters, examine the really useful parameters supplied by Google for this occasion:

Bear in mind the parameters you want when configuring the occasion in Google Tag Supervisor. For instance:

Try extra details about the totally different dimensions and metrics of GA4 and the totally different parameters recommended relying on the occasion.  

After creating the tag, confirm that it’s activated efficiently by way of Admin > Debugview:

And in addition by way of Google Tag Supervisor:

If every little thing is so as, you have to ship these parameters as customized dimensions to hyperlink them with every occasion in GA4, enabling you to investigate the occasions with the brand new parameter data.

To realize this, navigate to Admin > Customized Dimensions > Create customized dimension and create one for every new parameter. 

When you skip this step after creating them for the primary time, they won’t seem within the instrument with every occasion. 

Now you’ll be able to view the brand new data for every of your occasions (Engagement > Occasions):

Generally, it might take hours and even days for information to be gathered and displayed.

Apart from the really useful parameters for every occasion, you’ll be able to uncover all of the parameters included in every web site occasion by way of Google Tag Supervisor. 

To know all of the parameters an occasion can have, go to Google Tag Supervisor > Preview. Then, click on on the occasion you need to measure. For instance, on a hyperlink inside your individual web site. 

The variables of the information layer will give you all these which can be triggered. This may enable you to determine the totally different parameters that features that motion inside the web site. 

For instance, you’ll be able to see the next triggered variables for this Hyperlink Click on. All of them might be arrange as parameters:

Learn how to configure occasion parameters through GA4

Though creating new parameters through Google Tag Supervisor is strongly really useful, GA4 additionally permits creating or enhancing current occasion parameters immediately inside the instrument itself.

In instances the place the occasion is computerized or enhanced measurement, you’ll be able to usually do it immediately from Customized Dimensions through GA4:

The search_term parameter, for instance, will allow you to discover out what customers seek for within the search field of your individual web site. 

On this case, you may also embody the dimension Area to see every area’s hottest searched phrases.

GA4 additionally gives a collection of predefined parameters, which may be modified if the person is . That is accomplished in the identical space the place GA4 permits modifying occasions.

To take action, go to Admin > Occasions > Modify Event.

Learn how to create reviews to visualise occasion parameters

If you wish to analyze this new data, navigate to Discover > Studies, with the parameters as the scale:

Moreover, you’ll be able to incorporate these parameters in Looker Studio reviews, enabling you to investigate and study the data based on particular enterprise goals and necessities.

For instance, the next picture reveals you thru the page_url parameter, wherein web page the file_download occasion is occurring:

One other instance could be the next slide, which reveals you particularly, by the form_id occasion parameter, which kind has been submitted particularly on a webpage:

So as to add the parameters to Looker Studio, it’s crucial to incorporate them as dimensions and the occasions or conversions as metrics.

Establishing occasion parameters is essential for a holistic evaluation of your web site. Parameters allow you to view web site occasions fully, permitting for a extra detailed interpretation.