TikTok launches ads transparency library

TikTok has launched a Business Content material Library to offer transparency round its paid promoting.

Entrepreneurs will be capable to use the database to analysis details about TikTok’s paid adverts – in addition to different content material that’s industrial in nature, equivalent to:

• The promoting inventive.
• Dates the advert ran.
• Principal parameters used for concentrating on (e.g. age, gender).
• Quantity of people that have been served the advert.

Why we care. Accessing this information can provide entrepreneurs a greater understanding of marketing campaign efficiency and the TikTok algorithm. This key data will assist reveal what creatives work, what concepts don’t work and extra. Having this information at hand will allow entrepreneurs to make extra knowledgeable selections, doubtlessly maximizing attain and ROI.

The foundations. Entry to TikTok’s Business Content material Library is obtainable to everybody globally. Nevertheless, solely information from Europe is obtainable.

• TikTok stated that its crew is already engaged on methods to incorporate promoting information from extra international locations, such because the U.S., sooner or later. However a date for this launch is but to be confirmed.

Added bonus. Along with the launch of the adverts transparency library, TikTok can also be giving entrepreneurs entry to a Commercial Content API.

• In an effort to use the Business Content material API, entrepreneurs might be required to create a TikTok Builders account and submit an utility for entry, which is able to then be reviewed by the platform’s crew in an effort to clamp down on the misuse of information.

What TikTok stated. TikTok introduced the launch of its adverts transparency library on its official weblog. A spokesperson stated:

• “We examined an early model of the Business Content material Library with researchers and civil society to assemble suggestions over the previous couple of months earlier than making it extra broadly out there.”
• “From our checks and enter from consultants, we have added the flexibility to carry out exact searches, included extra concentrating on parameters, and improved information high quality – amongst different updates.”
• “We worth suggestions on the place we will enhance each APIs. We’ll proceed to reply with updates to higher help impartial analysis and transparency into TikTok.”

Deep dive. Learn TikTok’s official blog put up to search out out extra about its adverts transparency library.