Top 10 PPC expert columns of 2023 on Search Engine Land

Since Search Engine Land launched, we have now given PPC specialists a platform to share their in-depth information and well timed insights – with the aim of serving to you clear up issues, handle challenges and perceive the always shifting panorama of paid search, paid social and show.

What follows are hyperlinks to the ten most-read, must-read Search Engine Land PPC columns of 2023 that have been contributed by our unbelievable group of Topic Matter Consultants.

Learn to keep away from repeating some severe errors that advertisers have made with their Efficiency Max campaigns. (By Menachem Ani. Revealed Jan. 17.)

Getting Efficiency Max to work for lead technology packages with out offline conversion information may be very laborious. Be taught what you are able to do right here. (By Menachem Ani. Revealed Feb. 14.)

5 suggestions for utilizing Google Advertisements retargeting with electronic mail, natural site visitors, cross-device monitoring, junk mail, and social media. (By Adriana Stein. Revealed Dec. 1.)

Learn to preserve or enhance your efficiency in Google Advertisements and put together for the elimination of those high-quality audiences. (By Chelsea So. Revealed March 1.)

Google Advertisements is basically altering the way in which suggestions work. Right here’s why you need to take excessive warning in making use of any advice. (By Greg Finn. Revealed Jan. 5.)

Be taught concerning the Hagakure methodology, a contemporary method to Google Advertisements administration that blends simplicity and automation for higher outcomes. (By Benjamin Wenner. Revealed Oct. 5.)

Use this script to supply GPT with information about your account and get a efficiency abstract that may be shared with purchasers and stakeholders. (By Frederick Vallaeys. Revealed June 5.)

Discover real-world examples of tips on how to use the function to hurry up PPC information processing and visualization, insights technology, and extra. (By Jason Tabeling. Revealed Aug. 31.)

This script may help you leverage GPT’s API to make use of the utmost variety of RSA belongings and, in flip, enhance your paid search campaigns. (By Frederick Vallaeys. Revealed April 13.)

Learn to use ChatGPT to stage up your paid search efforts with out sacrificing technique, authenticity or creativity. (By Amy Hebdon. Revealed Feb. 1.)