R.I.P. UA – Search Engine Land property has stopped processing data
It’s a tragic day at Search Engine Land. We received the dreaded “This property has stopped processing knowledge” message after we logged into our Google Common Analytics property this morning.
What it seems to be like. Right here’s a screenshot of what we’re seeing right this moment:
Why we care. No extra procrastination. Onward to GA4. If you happen to’ve been ready till you completely needed to change to GA4, you could wish to learn How to use Google Analytics 4: A complete guide.
Jan. 1, 2017 – Sept. 7, 2023. That’s how lengthy this UA property had been amassing analytics knowledge.
We knew this was coming, simply not when. Google despatched out an enormous batch of notifications that many UA properties had stopped processing data final month.
68 days. We have been anticipating our properties to cease amassing knowledge on July 1, nevertheless it ended up taking 68 days previous this date. A minimum of I lastly have my reply as to how lengthy “quickly” is in Google’s world. Greater than two months.
In case your UA property hasn’t already stopped processing knowledge, the tip could also be coming quickly. The UA property for our sibling website MarTech additionally stopped processing knowledge as of this morning.
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