TikTok launches new AI ad script generator

TikTok has launched a free AI software that may create scripts in a matter of seconds. The function, referred to as Script Generator, is offered to all TikTok Creative Center customers with a desktop TikTok for Enterprise account.

Why we care: The Script Generator will make life simpler for advertisers by producing scripts for them. And the most effective half is, if digital entrepreneurs occur to hate the scripts generated, they’ve the choice to run their enquiry once more, as many occasions as they like, for no value in any respect because the software is totally free.

The way it works: Advertisers will merely must enter in some primary details about the providers or merchandise they’re providing (e.g., the product title, merchandise description, related key phrases) after which select whether or not they want a 15-30 second or 31-60 second clip.

After inputting all the data, you possibly can merely click on Generate scripts. This may produce varied video scripts with hooks, scenes, calls to motion and visible/audio cues.

Is there a catch? As with all AI-generated content material, there’s a danger of inaccurate info being revealed. Advertisers who rely solely on this technique may additionally discover their content material turns into generic with no originality as AI content material is created utilizing present traits, which might be dangerous for branding. This might additionally probably lead to a drop in engagement.

What has TikTok stated? The corporate has warned digital entrepreneurs that they shouldn’t rely solely on AI-generated scripts as there’s a danger of inaccuracies. It defined in a press release:

“TikTok doesn’t make any guarantees or ensures concerning the content material generated by Script Generator. It’s solely your resolution whether or not to make the most of and/or publish content material created utilizing the Script Generator in any advert or different materials. You’re solely accountable for any content material created utilizing Script Generator, together with guaranteeing that such content material is correct and complies with relevant legal guidelines and laws, and this content material isn’t endorsed, sponsored, or permitted by TikTok.”

Nevertheless, Anton Reyniers, Google’s Head of Inventive Partnerships APAC, praised the brand new software, stating:

• “TikTok are streets forward of their real understanding of artistic’s significance.”

The massive image: Whereas AI-generated content material is usually a nice PPC software (see: A Google Ads script that uses GPT to write RSAs), AI auto-generated content material isn’t all the time correct (as pressured by TikTok). So it may probably be dangerous to rely solely on this technique so people stay a necessity in PPC.