The 16 Best Free SEO Training Courses for 2024

Wish to be taught Search engine optimization however don’t have the funds to pay for a course?

There are many free on-line Search engine optimization programs that can aid you good your abilities.

Let’s have a look at among the greatest free Search engine optimization coaching programs round.

Why Study Search engine optimization in 2024?

With the rise of synthetic intelligence (AI) and the growing complexity of search algorithms, some folks declare Search engine optimization is dying.

Our reply? 

Search engine optimization isn’t useless, nevertheless it is evolving. 

And so long as search engines like google like Google stay a major approach folks entry data on-line, Search engine optimization will likely be round for a very long time.

Studying Search engine optimization may help you retain updated with all the most recent adjustments within the digital advertising trade and the right way to use them to your benefit. 

Whether or not you’re seeking to change careers, get a better-paid function, or upskill to assist what you are promoting, Search engine optimization coaching isn’t simply good to have. It’s important.

Is a Free Search engine optimization Course Truly Value It?

A free Search engine optimization course generally is a incredible solution to be taught the fundamentals whenever you’re simply beginning out or to see if Search engine optimization is the precise profession alternative. 

And since most Search engine optimization programs are on-line, you may be taught at your individual tempo and suit your learning round your work and residential life.

Plus, many free on-line Search engine optimization programs are complete and stored updated. That means you don’t have to decide on between value and accuracy. Some even give you a certificates of studying, which you’ll be able to add to your resume or LinkedIn profile.

We’ve put collectively an inventory of our favourite free on-line Search engine optimization programs to get you began.

The 16 Finest Free On-line Search engine optimization Programs by Class

We’ve divided these Search engine optimization programs into classes so you may simply discover the coaching that’s proper to your wants. Let’s dive in and get began.

Search engine optimization for Learners

1. Semrush Search engine optimization Crash Course with Brian Dean

Course supplier: Semrush

Talent stage: Newbie

Course size: 50 minutes

Excellent for: Digital entrepreneurs that need sensible Search engine optimization recommendation they’ll use right away.

Hyperlink: Semrush SEO Crash Course with Brian Dean

What it covers: 

• Tips on how to discover sources for key phrases
• Tips on how to develop content material that customers and search engines like google love
• Tips on how to monitor your Search engine optimization outcomes

What we love about it: One of the best Search engine optimization programs are actionable. That means you may put them into follow right away. 

This crash course introduces you to the basics of SEO in lower than an hour, exhibiting you not simply the right way to perform key phrase analysis however optimize your content material with these key phrases in thoughts.

2. Search engine optimization for Learners

Course supplier: Nice Studying

Talent stage: Newbie

Course size: 1 hour

Excellent for: Learners who wish to perceive the varied forms of Search engine optimization and the right way to issue them into their advertising methods.

Hyperlink: SEO for beginners

What it covers: 

• The advantages of Search engine optimization
• The several types of Search engine optimization
• The Search engine optimization terminology it’s essential know

What we love about it: A lot of the Search engine optimization programs we’ve checked out are for individuals who have some understanding of Search engine optimization, however this course targets folks fully new to search engine marketing. 

It’s a terrific stepping stone earlier than enrolling in another of the programs on this record.

Key phrase Analysis

3. Key phrase Analysis Course with Greg Gifford

Course supplier: Semrush

Talent stage: Newbie/Intermediate

Course size: 50 minutes

Excellent for: Learners seeking to get began with key phrase analysis and digital entrepreneurs in search of methods of the commerce.

Hyperlink: Keyword Research Course with Greg Gifford

What it covers: 

• Tips on how to perceive search intent
• Tips on how to perform competitor analysis
• Tips on how to optimize your content material together with your chosen key phrases

What we love about it: Stable key phrase analysis is the cornerstone of an efficient Search engine optimization technique and is one thing all digital entrepreneurs ought to know the right way to do. 

This easy-to-digest course takes you thru the complete key phrase analysis course of from begin to end. together with the perfect keyword research tools to make use of.

Plus, we love Greg—he’s nice at explaining complicated ideas in actually easy methods.

4. Key phrase Analysis for Search engine optimization

Course supplier: HubSpot

Talent stage: Newbie

Course size: half-hour

Excellent for: Entrepreneurs who need a fast and straightforward intro to the world of key phrase analysis.

Hyperlink: Keyword Research for SEO

What it covers: 

• Tips on how to perform easy key phrase analysis
• How to concentrate on adjustments in Google’s algorithm
• Tips on how to create subject clusters

What we love about it: Search engine optimization programs which can be on-line don’t need to be lengthy, uninteresting, and dry. This partaking whistlestop introduction to Search engine optimization covers all of the fundamentals in half an hour—that means you may be taught in your lunch break or commute to work.

Content material Advertising and marketing and Search engine optimization

5. Content material-Led Search engine optimization with Brian Dean

Course supplier: Semrush

Talent stage: Intermediate

Course size: 7 hours

Excellent for: Advertising and marketing specialists in search of a deep dive into how they’ll use content material to spice up their search engine rankings.

Hyperlink: Content-Led SEO with Brian Dean

What it covers: 

• Tips on how to establish your target market
• Tips on how to enhance the percentages of individuals sharing your content material
• Tips on how to get backlinks

What we love about it: Brian Dean is aware of his stuff on the subject of constructing backlinks. And we’re happy to supply this in-depth free Search engine optimization course about creating content material that individuals wish to hyperlink again to. 

This free Search engine optimization coaching course focuses on content material frameworks—easy-to-understand guides you may observe to suit your enterprise wants.

6. Content material Advertising and marketing Certification Course

Course supplier: HubSpot

Talent stage: Newbie/Intermediate

Course size: 8 hours

Excellent for: Entrepreneurs who wish to take their running a blog abilities to the subsequent stage.

Hyperlink: Content Marketing Certification Course

What it covers: 

• Tips on how to generate content material concepts
• Tips on how to use blogs to rank within the search outcomes
• Tips on how to visitor weblog for different web sites

What we love about it: Whereas the earlier course checked out many several types of content material advertising, this Search engine optimization course focuses on blogging SEO. 

This course calls on a spread of digital advertising consultants. So that you get a contemporary method in each lesson.

Native Search engine optimization

7. Native Search engine optimization Course with Greg Gifford

Course supplier: Semrush

Talent stage: Newbie/Intermediate

Course size: 1 hour 20 minutes

Excellent for: Companies that serve clients in a selected space and wish to enhance their search engine presence.

Hyperlink: Local SEO Course with Greg Gifford

What it covers: 

• Tips on how to optimize your Google Enterprise Profile
• Tips on how to get constructive opinions and rankings
• What native rating components search engines like google search for

What we love about it: If you run a brick-and-mortar retailer or function in a selected locality, native Search engine optimization may help make sure you stand out when folks seek for native services. This free on-line Search engine optimization course talks about utilizing the algorithm to your benefit and getting helpful backlinks and citations on related web sites.

8. Google My Enterprise (Google Enterprise Profile)

Course supplier: Google (by Skillshop)

Talent stage: Newbie

Course size: 40 minutes

Excellent for: Companies that need a complete introduction to how Google Enterprise Profile works.

Hyperlink: Google My Business (Google Business Profile)

What it covers: 

• Tips on how to declare, confirm, and optimize your Google Enterprise Profile

What we love about it: All of the native Search engine optimization coaching programs we’ve checked out thus far contact on Google Business Profile (beforehand referred to as Google My Enterprise).

Nonetheless, this course is devoted to the platform and the right way to take advantage of it. As with all of Google’s on-line programs, the course is simple to know, with loads of real-life examples and visible prompts.

Plus, efficiently full the quiz on the finish and get a badge to point out off in your social media profiles.

Hyperlink Constructing

9. Backlink Administration Course with Greg Gifford

Course supplier: Semrush

Talent stage: Newbie

Course size: 50 minutes

Excellent for: Digital entrepreneurs who wish to get began with a backlink technique.

Hyperlink: Backlink Management Course with Greg Gifford

What it covers: 

• The several types of backlinks
• Tips on how to implement a link-building marketing campaign
• What to do if Google penalizes you

What we love about it: Backlink building can sound daunting. Nevertheless it’s a incredible approach to enhance your search engine rankings. 

This free Search engine optimization course is the proper introduction to creating a strong link-building technique.

10. Mastering Digital PR with Brian Dean 

Course supplier: Semrush

Talent stage: Intermediate

Course size: 3 hours 10 minutes

Excellent for: Individuals who perceive the fundamentals of backlinking and wish to take issues to the subsequent stage.

Hyperlink: Mastering Digital PR with Brian Dean

What it covers: 

• Tips on how to discover the perfect subjects
• Tips on how to create a press launch
• Tips on how to scale your PR efforts

What we love about it: Getting protection within the main media shops is an efficient solution to get high-quality backlinks and drive site visitors to your web site. 

This detailed course seems to be on the foolproof methods you need to use to get press protection (and backlinks) from authoritative web sites like Forbes, TechCrunch, and Quick Firm.

On Web page Search engine optimization

11. On-Web page and Technical Search engine optimization Course

Course supplier: Semrush

Talent stage: Intermediate

Course size: 40 minutes

Excellent for: Entrepreneurs who need a fast and simple introduction to on-page and technical SEO.

Hyperlink: On-Page and Technical SEO Course

What it covers: 

• Tips on how to conduct an Search engine optimization audit
• Tips on how to create Search engine optimization-optimized content material
• Tips on how to troubleshoot errors

What we love about it: Technical and on-page Search engine optimization typically go collectively, with a number of overlapping ideas. 

We designed this quick information to point out you the right way to optimize your content material for each net guests and search engines like google.

12. Study What Web site Optimization Is

Course supplier: HubSpot

Talent stage: Intermediate

Course size: 1 hour half-hour

Excellent for: Companies and entrepreneurs who wish to know the right way to enhance a sluggish, poorly performing web site.

Hyperlink: Learn What Website Optimization Is

What it covers: 

• Tips on how to optimize an internet site for cell
• How to make sure your web site is safe
• Tips on how to implement web site personalization

What we love about it: This free Search engine optimization course talks about a lot of fascinating on-page SEO ideas that different programs on this record don’t—for instance, some great benefits of web site personalization. 

This course is price bookmarking if you would like model new concepts to use to your website.

Technical Search engine optimization

13. Technical Search engine optimization Course with Bastian Grimm

Course supplier: Semrush

Talent stage: Intermediate/Superior

Course size: 2 hours 50 minutes

Excellent for: Entrepreneurs who wish to enhance their data of technical Search engine optimization.

Hyperlink: Technical SEO Course with Bastian Grimm

What it covers: 

• The several types of web page redirects
• Tips on how to enhance web page velocity
• Tips on how to optimize for mobile SEO

What we love about it: Some entrepreneurs are fearful of technical Search engine optimization as a result of they fear they received’t grasp the ideas. 

This course from Semrush good friend Bastian Grimm covers all of the completely different terminology in fast, easy-to-understand five-minute chunks.

14. Enhancing Your Technical Search engine optimization

Course supplier: HubSpot

Talent stage: Intermediate/Superior

Course size: 40 minutes

Excellent for: Entrepreneurs who need a fast introduction to technical Search engine optimization.

Hyperlink: Improving Your Technical SEO

What it covers: 

• Tips on how to perform a technical Search engine optimization audit
• Tips on how to optimize web page load velocity
• Tips on how to maximize web page caching

What we love about it: Whereas shorter than the earlier technical Search engine optimization course, this course nonetheless has a lot of helpful data. Primarily focused at entrepreneurs who wish to conduct a technical web site audit, this on-line Search engine optimization course will get you up and working.

Superior Search engine optimization

15. Superior Content material Advertising and marketing with Brian Dean

Course supplier: Semrush

Talent stage: Intermediate/Superior

Course size: 2 hours 10 minutes

Excellent for: Digital entrepreneurs who wish to improve their content material advertising data.

Hyperlink: Advanced Content Marketing with Brian Dean

What it covers: 

• Tips on how to achieve a aggressive edge with completely different content material codecs
• Tips on how to get a lot of site visitors to your weblog
• Tips on how to enhance your conversion fee

What we love about it: This free Search engine optimization course offers a lot of eye-opening methods you need to use to supercharge your content material and get forward of the competitors. 

We suggest coming to this course with a couple of samples of content material you wish to optimize so you may put what you be taught into follow.

16. Superior Search Engine Optimization Methods 

Course supplier: Coursera (College of California, Davis)

Talent stage: Intermediate/Superior

Course size: 24 hours (this contains movies and studying supplies)

Excellent for: Search engine optimization specialists who wish to improve their data.

Hyperlink: Advanced Search Engine Optimization Strategies

What it covers: 

• Tips on how to implement world Search engine optimization
• Tips on how to use cell and app Search engine optimization
• Tips on how to monitor and monitor your efficiency

What we love about it: This course is just a little completely different to the others on the record. Whilst you can watch all of the movies and skim all of the supplies totally free, it’s essential pay if you would like a certificates of completion. 

Nonetheless, it’s extremely complete and covers many ideas not talked about by different programs on this record, like worldwide Search engine optimization and optimizing your cell apps.

Begin Your Journey with a Free Search engine optimization Course

There are such a lot of incredible assets accessible on-line if you wish to improve your Search engine optimization skillset. We suggest placing apart time day by day to be taught. 

Semrush provides a complete vary of free digital marketing courses overlaying quite a lot of digital advertising subjects—from lead era methods to creating the proper advertising technique.

Taught by in-class trade consultants, these snackable classes imply you may turn out to be a advertising or Search engine optimization professional very quickly in any respect.