Pinterest rolls out AI body type filter to improve search inclusivity

Pinterest rolls out AI body type filter to improve search inclusivity

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Pinterest has began testing an AI “physique sort” filter to make search extra inclusive.

The brand new shopper device, which is rolling out on girls’s style and wedding ceremony concepts, will allow customers to filter their product search outcomes based mostly on completely different physique sorts. Pinterest execs declare the function has potential not simply to enhance search variety, but additionally enhance engagement for manufacturers.

Why we care. Enabling prospects see how garments match their distinctive physique form has the potential to strongly affect their resolution to purchase, which might presumably result in increased conversions.

Roll out. The AI “physique sort” filter is at present out there within the following international locations:

  • U.S.
  • U.Ok.
  • Eire.
  • Canada.
  • Australia.
  • New Zealand.

Pinterest has confirmed that the know-how will increase to further worldwide markets quickly.


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What Pinterest is saying. Sabrina Ellis, Pinterest’s chief of product, advised TechCrunch:

  • “We’re dedicated to constructing a extra constructive web, and with these developments, our hope is to deliver a extra customized and inclusive expertise on Pinterest.”
  • “We’re nonetheless on the early levels of testing, and stay up for sharing further learnings and particulars quickly.”

New on Search Engine Land

In regards to the creator

Nicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after becoming a member of in 2023. She covers paid search, paid social, retail media and extra. Previous to this, she was website positioning Director at Jungle Creations (2020-2023), overseeing the corporate’s editorial technique for a number of web sites. She has over 15 years of expertise in journalism and has beforehand labored at OK! Journal (2010-2014), Mail On-line (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Solar (2018-2020). She additionally beforehand teamed up with website positioning company Blue Array to co-author Amazon bestselling e-book Mastering In-Home website positioning.

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