How to Get Started As a Copywriter in 2023 [Research]

How to Get Started As a Copywriter in 2023 [Research]


Copywriting has quite a bit going for it as a profession alternative. You possibly can work throughout many industries, flex your inventive muscle, work from wherever, and get a superb paycheck on the finish of the month. 

So, how will you get began as a copywriter? 

This text is a step-by-step information to constructing a copywriting profession primarily based on our evaluation of 400+ copywriter job postings on You’ll study all the things it’s essential to learn about: 

  • What copywriting is 
  • What a copywriter does 
  • The talents and qualities {that a} copywriter wants 
  • The way to develop into a copywriter 
  • What a copywriter will get paid 

Are you sitting comfortably? Then let’s get began! 

What Is Copywriting? 

Let’s kick off with a fast definition of copywriting

Copywriting is the artwork (or science) of utilizing the written phrase to influence, inform, or promote to your viewers. You could find it in quite a lot of mediums, from newsletters to commerce brochures to infomercials, and way more.

The simplest copy attracts on psychology, linguistics, and a deep understanding of the audience.

Copywriting is utilized in nearly each business. For companies, it’s a vital a part of advertising and marketing, promoting, and gross sales. 

What Is a Copywriter?

A copywriter is knowledgeable author who focuses on persuasive writing and creates copy for numerous advertising and marketing supplies. They put collectively all of the headlines, adverts, product descriptions, and slogans that encompass us. 

They could work in-house, freelance, and even as consultants. 

What Is the Distinction Between a Copywriter and a Content material Author?

Copywriters often work carefully with different promoting or advertising and marketing professionals. Nonetheless, don’t make the error of complicated copywriters with content material writers. 

There’s plenty of overlap in copywriting and content material writing abilities. The important thing distinction may be boiled right down to this:

  • Copywriters create content material that’s designed to persuade or promote (adverts, slogans, emails, taglines, and so on.) 

Let’s check out a copywriter’s each day. 

What Does a Copywriter Do? 

The principle operate of a copywriter is—shock, shock—writing copy. 

However there’s a complete lot extra to the job than sitting down at your pc and dashing off just a few slogans. 

Inside our job market evaluation within the State of Content Marketing: 2023 Global Report we checked out a breakdown of copywriting job descriptions. These had been the highest copywriter tasks: 

Top responsibilities of copywriters: data graph

A copywriter’s day-to-day duties will depend upon just a few issues, e.g., what sort of copy they write, what sort of mission(s) they’re engaged on, and so on. 

Let’s discover a few of these roles in additional element:

Assembly Shoppers and Group Members

Copywriters must have a transparent understanding of their purchasers’ (or staff members’ if it’s an in-house function) targets and necessities at the beginning of a mission. 

They are going to set up goals, goal audiences, channel technique, deadlines, brand tone of voice, and much extra. 

Doing Analysis

Whether or not it’s audiences, merchandise, or the competitors, copywriters will want the sort of in-depth data of those areas that solely comes from analysis. 

What copywriters study at this stage helps them perceive the wants, challenges, targets, and objections of their goal patrons.

In the end, analysis helps writers produce persuasive writing that resonates with their viewers, creates an emotional connection and helps them rationalize their buy.

Brainstorming Ideas 

That is essentially the most collaborative a part of the function, the place copywriters work alongside promoting executives and model managers to nail down inventive ideas. 


As soon as the purchasers have communicated their wants, the competitors has been researched and the idea has been decided, it’s time for a copywriter to start out writing! 

Copywriters work throughout numerous advertising and marketing channels, equivalent to e mail, print and digital social media, some product-focused weblog posts, and e mail advertising and marketing.


In copywriting departments and companies, colleagues will usually test each other’s work. Freelancer writers may not have an exterior editor, so that they’ll test their very own work earlier than sending it out. 

Both method, modifying and proofreading are an essential a part of being a profitable copywriter, ensuring that each phrase is ideal. 

To be aggressive, keep in demand, and supply the very best service, skilled copywriters want a stable understanding of present advertising and marketing ideas and strategies.

So, it’s important to maintain updated with marketing trends and new business applied sciences. 

On any given day, copywriters will discover that their duties are a mixture of inventive, analytical and collaborative. 

The Key Expertise and Qualities of a Copywriter

So, what are the important thing abilities and qualities mandatory for fulfillment within the discipline of copywriting? Get out your notepad—it’s an extended checklist!

Listed below are the highest 10 copywriting abilities in 2023, based on our analysis:

top 10 copywriting skills in 2023

Let’s discover another essential abilities intimately.

Writing Expertise

Copywriters must have a wonderful command of language to write down clear, compelling copy. 

The excellent news? 

You don’t want a level to be a superb copywriter. An important factor you are able to do to develop your writing abilities is to apply writing as a lot as potential on a broad vary of matters. 

But when you’re going to be working in-house, it’s price noting that almost all corporations need some degree-level qualification. 

top degree spheres for copywriting positions

Analysis Expertise

You’ve bought to have a stable understanding of what you’re writing about. So, analysis abilities are essential. 

You want to have the ability to learn and analysis your subject, soak up the data after which use that data to tell your copy. Like writing, analysis is a ability which you can hone by way of a number of apply. 

Communication Expertise

Once you’re coping with purchasers, collaborating with colleagues, or getting suggestions from an editor, you want to have the ability to talk successfully to do your finest work. 

Gross sales

When studying copywriting, it’s additionally a good suggestion to dive into gross sales strategies. Good gross sales representatives perceive the best way to inform the story, join with the shopper, and spark them into motion. As an internet copywriter, you’ll need to do the identical—solely you received’t be speaking to potential purchasers head to head. 

The Qualities of a Good Copywriter 

Whether or not you wish to rent copywriters or truly develop into one your self, it’s price fascinated by their qualities:


On the subject of copywriting, creativity actually separates the wheat from the chaff (or people from AI!) You want to have the ability to give you unique concepts and new angles which can seize your viewers’s consideration. Taking a inventive strategy to every marketing campaign will allow you to to craft participating and compelling copy. 


Copywriters will usually discover themselves juggling completely different initiatives at completely different levels. You could be researching one mission, writing copy for a unique consumer, and modifying copy for an additional marketing campaign. 

So, it’s essential to be organized and methodical. Sturdy time administration abilities will allow you to to fulfill your deadlines efficiently, and preserve your purchasers and colleagues comfortable! 


To write down properly about one thing, it’s essential to study it first. You’ll be working throughout a number of completely different industries, so if you’re genuinely , you’ll be extra motivated to do a deep dive into your subject and study all the things you may.

It should additionally allow you to to remain updated with rising developments and tech. An enquiring thoughts will stand you in good stead, and allow you to to take advantage of each mission and marketing campaign. 


Whereas it’s a good suggestion to develop your individual area of interest the place you’re a copywriting professional (extra on that later) it’s additionally essential to stay adaptable.

 Long run, you’ll wish to work over a number of completely different types of content material, in addition to write about completely different industries. In any case, selection is the spice of lif—and it’ll preserve your profession attention-grabbing. 

A Development Mindset

Each marketing campaign is a chance to study one thing. So, it’s essential to have a progress mindset as a copywriter. 

It should allow you to to just accept constructive criticism, make modifications to your work, study from suggestions and enhance your ability set with each mission.

If that sounds such as you, you then’ll be properly suited to a profession in copywriting. So, how do copywriters get began? 

Completely different Varieties of Copywriting Jobs

When you’re able to launch your self as knowledgeable copywriter, you’ve gotten three completely different choices: 

  1. Working as an in-house copywriter 
  2. Working for a advertising and marketing company 
  3. Working as a contract copywriter 

Let’s check out the ins and outs of every completely different sort of labor state of affairs. 

In-house Copywriting 

When you have specialist data of a specific topic (for instance a background in healthcare) then in-house copywriting might swimsuit you right down to the bottom.

 It provides the safety of a everlasting contract, and also you’ll have the ability to develop into an professional within the product or companies that your organization provides. 

Company Copywriting 

In some methods, company copywriting provides the very best of each worlds. You’ll have monetary safety and the advantages of a everlasting contract (hiya paid holidays). However you’ll additionally get to work with a variety of purchasers and participate in a number of completely different campaigns, so that you received’t get bored simply. 

What’s extra, company work offers you a number of alternatives to study and develop out of your colleagues, as you’re all working in the identical discipline. 

Freelance Copywriting 

Freelancing comes with its personal dangers and rewards. You’ll want to seek out your individual purchasers. However when you’ve constructed up your fame you may select who you’re employed with, solely taking up campaigns that you just’re really enthusiastic about. 

What’s extra, once you’re working for your self, you’ve gotten a number of flexibility and reap all of the rewards. The draw back is a scarcity of job safety supplied by fastened hours and a contract. 

The way to Discover Copywriting Jobs 

For in-house and company work, most corporations will promote by way of the standard channels and job recruitment web sites. 

LinkedIn is an effective place to test for and apply for copywriting openings. 

You’ll want an up-to-date CV of your writing expertise, in addition to different related expertise you may need. 

For instance, in the event you’re making use of for a job as a copywriter at a fintech firm, and you’ve got a monetary background, that’s positively price together with. 

You’ll additionally must put collectively a writing portfolio. Choose your finest items of labor, and attempt to embody a superb number of types and mediums, in order that employers can get a way of the standard and vary of your work. 

Discovering Freelance Copywriting Tasks

When you’re tempted to go down the freelance route, you could be questioning the place to seek out copywriting purchasers. Listed below are essentially the most normal sources: 


Constructing a robust skilled community can be of immense assist to you in getting your first few purchasers, however it may be difficult to know the way. 

Attend native conferences and business occasions, and make an effort to talk to folks throughout breaks. 

Put together a fast introduction beforehand to make introducing your self simpler, and don’t overlook a enterprise card. Bear in mind to attach with folks afterwards by way of LinkedIn.


When you’ve finished your first few initiatives, inform your purchasers that you just’re searching for extra work. They’ll be comfortable to refer you to enterprise contacts in the event you’ve offered them with an awesome service. 

Ensure that to be clear in regards to the sort of purchasers and initiatives you’re searching for—that method referrals will result in helpful connections. 

Freelance Marketplaces

Try freelance marketplaces like Upwork or Fiverr. When you’ve created a profile and uploaded your writing portfolio, you’ll have the ability to submit proposals for jobs that curiosity you. You possibly can set your individual charges and negotiate with purchasers. 

Advertising and marketing Companies

When you aren’t having a lot luck discovering purchasers, strategy a advertising and marketing company. 

They usually work with freelancers. You received’t have the ability to cost as a lot as a result of the company takes a reduce—they need to cowl overheads, gross sales prices and account administration prices.

It’s a great way of gaining expertise and lowering your individual workload—for instance, you received’t need to cope with the ins and outs of contract negotiation. This strategy may add to your portfolio at first of your freelance profession.

When you’ve began discovering purchasers and placing collectively proposals, you could be questioning what to cost to your companies. Don’t fear, the following part has you coated.

Copywriting Salaries and Charges 

Copywriting salaries will range based on the place you might be. Companies in huge city cities like London and New York pays greater than an in-house copywriting job in a small city. 

That being stated, a number of copywriting roles now have the choice of distant or hybrid work, so relying on the place you apply, you would possibly see a giant distinction in wage. 

In-house Copywriter Salaries

Our analysis reveals that nearly 2 in 5 copywriting jobs at the moment are marketed as both distant or hybrid. Nonetheless, the bulk are nonetheless in-office roles. 

Salaries range fairly dramatically primarily based on expertise and seniority. The common wage throughout all positions is $62,000 within the US in 2023. 

Freelance Copywriter Charges

Freelance copywriting charges are a bit extra difficult. 

When you’ve determined to go down the freelance route, you’ll have to determine what it’s essential to cost. 

Too low, and also you’ll threat underselling your self. Too excessive, and also you would possibly lose potential work to different writers charging a decrease fee. 

There’s a tough technique to determine it out, dividing your splendid annual revenue by the variety of days you suppose you may promote in a 12 months. For instance: 

  • Your splendid annual revenue: $50,000 (earlier than tax) 
  • The times you may promote in a 12 months: 100 
  • Your day by day fee: $500

Hourly rates go from $19 upwards, relying on the business, location (yours and the consumer), your expertise, and turnaround time. 

Don’t overlook to cost for the time you’ll spend speaking with the consumer at the beginning of the mission, and the time you’ll spend doing revisions and making modifications primarily based on consumer suggestions. 

Closing Ideas

Copywriting is a rewarding, versatile profession. Not solely does it pay properly, nevertheless it has room for creativity. 

You’ll even have the possibility to work in a lot of completely different contexts—in-house, freelance, or freelance with an company. 

Even higher, it doesn’t matter in the event you’re contemporary out of faculty or have already got a 20-year profession behind you. You possibly can study the ropes and use your business expertise to your benefit. 

Be sure you construct a portfolio, have clear goals and monetary expectations—and begin networking. Good luck and get writing!

Study extra in regards to the artwork of copywriting and content material advertising and marketing developments within the State of Content Marketing Global Report 2023.


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