Instagram Unveils Carousel Music, Collabs, And Add Yours Sticker

Instagram introduced music for carousel posts, collabs, and a sticker that invitations followers to submit user-generated content material.

The collection of recent options offers customers with enhanced methods to create, work along with different creators, and encourage interplay with followers.

Screenshots from Instagram, August 2023

Add Music To Picture Carousels

Constructing on the launch of music for feed pictures, Instagram now permits customers so as to add music to photograph carousels.

Whether or not sharing a set of things on the market or capturing moments out of your newest occasion, customers can choose music that encapsulates the second or message.

Invite Others To Collaborate On Posts, Carousels, And Reels

Collabs is opening up extra prospects on Instagram. Customers can invite as much as three further creators to co-create a submit, carousel, or reel.

Each non-public and public accounts can collaborate, enhancing attain to every collaborator’s viewers and reflecting on their profile grids.

Develop Your Library Of Consumer-Generated Content material With The Add Yours Sticker

The ‘Add Yours’ sticker permits creators and artists to ask their followers to take part in challenges with enjoyable prompts once they create Reels.

Individuals can submit UGC, obtain recognition from the creators, and get visibility with the Creator’s viewers if authorised.

An Expanded Music Library

Music is changing into a extra integral a part of the Instagram expertise.

The platform is increasing its music library to extra international locations and partnering with Spotify in Mexico and Brazil to characteristic 50 of the preferred songs from Instagram Reels on a brand new Reels Music Chart on Spotify.

Extra Methods To Create And Collaborate

Instagram strives for innovation and creativity, promising to maintain growing options to reinforce the platform’s capability to create and share content material.

Meta launched new features for Instagram and Threads this week, fostering artistic expression and opening avenues for collaboration and engagement.

For advertising professionals, this implies new methods to succeed in audiences, share branded content material, and leverage the facility of music and collaboration for enhanced group constructing.

Featured picture: Prostock-studio/Shutterstock