Microsoft updates notification process for ad disapprovals

Microsoft has up to date its electronic mail notification course of to promptly inform entrepreneurs about disapprovals of their advertisements, key phrases, and product presents.

These adjustments embody:

• Extra frequent alerts.
• Enhanced insights.
• Technical error notifications.

Why we care. The improved notification course of is designed to provide entrepreneurs faster and extra detailed details about advert disapprovals. This grants you extra time to handle the problems faster, minimizing any potential disruption to your marketing campaign and stopping potential pointless prices in your shopper.

New course of. The up to date electronic mail notifications have a brand new header that appears like this:

The goal of the notification replace is to maintain advertisers knowledgeable about not too long ago disapproved advertisements or advert parts. The e-mail will give particulars concerning the account or accounts inside a Supervisor Buyer Account which have new rejections inside the final 24 hours.

For Product Advert Affords, it can additionally now spotlight technical errors that may very well be affecting the provide’s visibility.

The way it works. To see the rejected content material, click on the hyperlink within the electronic mail to go to the Microsoft Promoting Marketing campaign UI. As soon as logged in, the hyperlink will lead you to the Supervisor Buyer Account view. From there, you’ll be able to go to the precise account(s) and think about the rejected content material.

Responding to disapprovals. For those who select to not make any adjustments to content material Microsoft has flagged as a doable coverage violation, and like to maintain the disallowed content material as it’s, you don’t have to take any extra steps

Nevertheless, if you want your content material to be thought of for approval, make the required adjustments to carry the content material into coverage compliance and submit an enchantment.

Methods to enchantment. There are two choices out there in case you want to request an enchantment:

• Request an Exception (quickest): You can begin this course of within the Microsoft Promoting UI by selecting the rejected content material, clicking on “Edit,” after which deciding on “Request Exception.” Right here, you’ll be able to present a abstract of the disapprovals together with any justification.
• Contact Microsoft Promoting Buyer Help: You too can contact Microsoft’s Buyer Help group by cellphone, chat, or by visiting its support page.

What Microsoft is saying. A spokesperson from the Microsoft Promoting Coverage group stated in an announcement:

• “Always throughout your use of the Microsoft Promoting companies, you should adjust to the Microsoft Promoting insurance policies and the relevant legal guidelines and laws in every of the markets the place your advertisements serve. These insurance policies guarantee the protection and safety of our companies.”
• “These insurance policies guarantee the protection and safety of our companies. We make use of a mix of human and automatic evaluate processes to implement our insurance policies.”
• “After we decide that an advert or advert element might violate coverage, we’ll disapprove the relevant advert or advert element, and the related disapproval message will state the coverage that you simply might need violated, and redress the violation via our enchantment course of.”

Deep dive. Learn Microsoft’s updates to the editorial disapproval messaging in full for extra info.