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Analysis: FAQ rich results show on 17% of Google SERPs, down from 54%

Digital Marketing News
October 5, 2023
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The variety of FAQ wealthy outcomes showing in Google’s SERPs has decreased from 53.94% to 17.04%, based on a brand new evaluation by digital advertising company Portent.

Why we care. It’s a lot more durable to earn FAQ wealthy outcomes, although not inconceivable. Because the examine suggests, you must proceed utilizing FAQ schema and following finest practices when it is sensible.

Attention-grabbing findings. The Place 1 result’s much less more likely to get a wealthy consequence than Positions 2 by 7.

The comparability additionally discovered:

“It’s 1.88 p.c extra doubtless that the web page within the primary place may have FAQ schema, however 9.39 p.c much less doubtless it should obtain an FAQ consequence.”

FAQs all the time matched the schema markup – the evaluation discovered no situations of Google rewriting questions or solutions, because it generally does with title tags and meta descriptions.

Concerning the evaluation. It in contrast an Aug. 15 crawl of greater than 30,000 Google searches, with 10 hyperlinks per consequence, towards the crawl from February (Portent didn’t give a precise date). It targeted on “seed key phrases from varied verticals with a excessive probability of FAQs” together with residence enchancment, mortgage, telehealth, cybersecurity, pet adoption and climbing.

Google decreased FAQ visibility. FAQs wealthy outcomes are actually solely proven for “well-known, authoritative authorities and well being web sites” as Google announced Aug. 8. FAQ wealthy outcomes are now not proven frequently for different websites.

Simplification of search. Google’s Gary Illyes mentioned the removing of SERP options resembling FAQ and HowTo wealthy outcomes is a part of Google simplifying search results, a development he mentioned will doubtless proceed. Google removes options as a result of customers don’t use them or discover them helpful, Illyes mentioned.

Learn the total Portent examine. Google Update Decreases Search Result FAQs By 37%

The submit Analysis: FAQ rich results show on 17% of Google SERPs, down from 54% appeared first on Search Engine Land.

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