12 Best & Most Unique Search Engines to Try in 2023

Though Google is by far the most well-liked search engine, it’s actually not the solely search engine.

Completely different serps have totally different viewers demographics. And totally different execs and cons. 

On this article, we’ll discover these variations. Learn on for a complete listing of serps and their most original options. 

1. Google

• Area: google.com
• What makes it distinctive: the most effective search engine (by way of recognition)
• What it seems to be like:

Google is the world’s hottest search engine, with a market share of over 93% (as of March 2023). Larry Web page and Sergey Brin based it in 1998.

It makes use of an unlimited variety of algorithms (referred to as “ranking systems”) to offer customers with quick and correct search outcomes. It additionally affords different fashionable providers—like Google Maps, YouTube, and Gmail.

Google’s search engine outcomes pages (SERPs) are usually populated with varied SERP features (like featured snippets, Folks Additionally Ask sections, and data panels), based mostly on the kind of the search question.

In 2023, Google launched its AI-powered search assistant referred to as Bard.

Google has confronted many criticisms over time. The commonest are associated to the quantity of knowledge it collects about its customers. That is why privateness considerations are among the many widespread causes customers search Google alternatives. 

2. Bing

• Area: bing.com
• What makes it distinctive: rewards program, AI chat assistant
• What it seems to be like:

Created by Microsoft in 2009, Bing is the second-largest search engine on the planet. 

Bing’s energy lies in its multimedia search capabilities—particularly superior picture and video search outcomes. One other attention-grabbing characteristic is its rewards program. Each time you employ Bing, you gather factors that go towards present playing cards.

In 2023, Bing shook issues up by being the primary mainstream search engine to introduce an AI-powered search assistant in its search outcomes.

3. DuckDuckGo

• Area: duckduckgo.com
• What makes it distinctive: hottest privacy-oriented search engine
• What it seems to be like:

DuckDuckGo is the most well-liked of a rising variety of serps that prioritize person privateness. It doesn’t observe, gather, or retailer any of your information. It nonetheless makes use of non-personalized adverts, although.

The search outcomes come from a wide range of sources, together with their very own crawler and different serps (however not Google). Additionally, DuckDuckGo’s search interface is simple to customise to your preferences. 

It affords some distinctive options, like advanced commands that assist you to velocity up your search. For instance, in case you kind “!a household tents” into DuckDuckGo’s search bar, you will land straight on Amazon’s outcomes web page with household tents.

4. Yahoo

• Area: yahoo.com
• What makes it distinctive: one of many oldest serps
• What it seems to be like:

Launched in 1994, Yahoo is among the oldest serps on the web. 

It’s also the third greatest search engine for desktop customers worldwide, though it solely means 1.12% market share (as of March 2023). 

Microsoft’s Bing powers Yahoo’s search outcomes. So you will in all probability discover some similarities.

In addition to serving as a search engine, Yahoo has additionally developed into an internet portal. It affords varied varieties of content material, from what’s trending and the most important information tales to the climate forecast and sports activities outcomes.

5. Baidu

• Area: baidu.com
• What makes it distinctive: hottest search engine in China
• What it seems to be like:

Baidu is China’s largest search engine, with just under 50% market share within the nation (as of March 2023). 

Equally to Google, Baidu affords a variety of providers. Like maps, information, an encyclopedia, and a cloud storage service.

Its search algorithm is tailor-made to the Chinese language language and tradition. So in case you’re not concentrating on the Chinese language market, it might not be related to you. 

China’s authorities additionally heavily censors it. 

6. Yandex

• Area: yandex.ru
• What makes it distinctive: hottest search engine in Russia
• What it seems to be like:

Yandex is the most important search engine in Russia. It’s also utilized in different international locations like Belarus, Turkey, and Kazakhstan. In addition to the Russian model, it additionally has a worldwide English model at yandex.com. 

The tech firm behind Yandex additionally affords many different services and products, together with maps, a voice assistant, a ride-hailing service, an internet browser, or a music streaming service.

In 2023, Yandex’s code leaked, together with the listing of all of the rating components utilized in its search algorithm. This led to many analyses and interpretations. Particularly as a result of Google’s and Yandex’s algorithms are sometimes thought of to be comparable and Yandex employed many ex-Google workers previously.

7. Courageous Search

• Area: search.brave.com
• What makes it distinctive: privateness, rewards program
• What it seems to be like:

Courageous is a privacy-focused net browser based in 2015. It additionally has its personal search engine—referred to as Courageous Search—that you need to use inside or exterior the Courageous browser.

Equally to DuckDuckGo, Courageous Search affords a non-public and nameless search. 

In contrast to another smaller serps, Courageous makes use of its personal net index and algorithms. However it’s also possible to allow “Google fallback.” This implies Courageous may even verify Google to offer extra correct outcomes.

Its Summarizer characteristic is an AI-powered instrument that gives direct solutions in search outcomes. 

8. Neeva

• Area: neeva.com
• What makes it distinctive: ad-free, subscription-based
• What it seems to be like:

Neeva is a subscription-based, privacy-centric search engine based in 2019 by former Google and YouTube workers. 

Neeva’s core characteristic is ad-free search (though the limitless ad-free search is just obtainable with the Premium plan).

Its search outcomes are additionally powered by AI, by means of direct solutions of its NeevaAI system. As you possibly can see within the screenshot, the primary search result’s all the time a solution by NeevaAI, with cited sources and advised follow-up questions:

One other distinctive characteristic is the flexibility to personalize the search outcomes by choosing your favourite sources and outlets. 

9. You

• Area: you.com
• What makes it distinctive: extremely customizable, varied AI-powered apps
• What it seems to be like:

You.com is a brand new child on the block. It was based in 2021 and makes use of Microsoft’s Bing outcomes as a supply of knowledge. 

Equally to different newer serps, You.com focuses on privateness and personalization of the search outcomes. 

You may decide from over 150 apps so as to add to the search outcomes. For instance, you possibly can add sections with devoted Amazon outcomes, YouTube movies, TripAdvisor listings, and many others. 

It additionally affords a set of AI-powered apps—together with the chat assistant YouChat, a writing assistant referred to as YouWrite, and an AI picture generator referred to as YouImagine. 

10. Startpage

• Area: startpage.com
• What makes it distinctive: Google outcomes with privateness in thoughts
• What it seems to be like:

Startpage is a search engine that focuses on person privateness and safety. This consists of no recording of non-public information and search historical past, no profiling of the customers, and elimination of IP addresses from Startpage’s servers. 

It sources its search outcomes from Google. Which makes it a well-liked various for many who worth privateness however nonetheless need the accuracy of Google’s search outcomes.

The corporate additionally affords a secured e-mail platform referred to as StartMail.

11. Ecosia

• Area: ecosia.org
• What makes it distinctive: makes use of 80% of income to plant bushes
• What it seems to be like:

Ecosia is a search engine that donates a portion of its advert income to tree-planting initiatives all over the world. 

It’s a not-for-profit firm that earns cash from Microsoft Bing commercials proven in its search outcomes. Each month, Ecosia shares its financial results and the way it spent the cash. 

Ecosia’s search engine makes use of Bing as a knowledge supply. In addition to normal varieties of outcomes (All, Photos, Purchasing, Movies, and many others.), it additionally affords fast hyperlinks that may redirect your search question to totally different pages (like Wikipedia, Amazon, and Google).

12. Swisscows

• Area: swisscows.com
• What makes it distinctive: household friendliness
• What it seems to be like:

Swisscows is a privacy-oriented search engine based in 2014. It has its personal net crawler and index, however it additionally makes use of Bing as a knowledge supply.

A singular characteristic of this search engine is its household friendliness—it doesn’t index or present pornographic or sexual outcomes.

Along with the search engine, Swisscows offers providers like an e-mail shopper, a digital non-public community (VPN), and a privacy-focused messenger. 

You may arrange Swisscows as your default search engine in Chrome by putting in their plugin. 

FAQs

What Is a Search Engine?

A search engine is an internet instrument that permits customers to seek for content material on the web. 

It repeatedly explores webpages and different varieties of content material and shops details about them. When a person enters a search question, it returns probably the most related outcomes based mostly on its inside rating algorithms. 

What Are the High 5 Search Engines?

In accordance with Statcounter’s Search Engine Market Share Worldwide, the highest 5 hottest serps are the next (as of March 2023):

1. Google (market share: 93.18%)
2. Bing (2.87%)
3. Yahoo (1.12%)
4. Yandex (1.02%)
5. DuckDuckGo (0.52%)

What Are the Greatest Privateness-Oriented Search Engines?

Search engines like google that don’t observe person information and put person privateness as their high precedence embrace:

• DuckDuckGo
• Courageous Search
• Neeva
• You.com
• Startpage
• Swisscows

The marketplace for privacy-oriented serps is rising as extra folks develop into involved about their on-line privateness.

Consequently, many current serps are including privacy-focused options to their platforms. 

Which Search Engines Use Their Personal Crawlers?

Here’s a listing of serps that crawl the web and have their very own index of internet sites:

• Google
• Bing
• Baidu
• Yandex
• DuckDuckGo (partially)
• Courageous Search (partially)
• Swisscows (partially)

Many smaller serps use both Google or Bing as their supply of search outcomes information. A few of them (the final three within the listing) use a hybrid strategy—utilizing each their very own crawler and third-party information. 

Which Search Engines Use AI?

Search engines like google that both use AI assistants or declare to energy their search outcomes with AI are:

• Google (Bard AI)
• Bing (Bing AI)
• Courageous Search (Courageous AI)
• Neeva (Neeva AI)
• You (YouChat and different AI-related apps)

What Is the Oldest Search Engine?

Archie, based in 1990, is taken into account the primary web search engine ever created. Among the many oldest serps that also exist right now, we will listing WebCrawler, Yahoo, and Lycos—all created in 1994.

What Is Search Engine Optimization?

SEO (search engine marketing) is a set of practices that assist your web site rank greater in search engine outcomes. As a basic rule, the upper you rank in serps, the extra search visitors you get. You may be taught extra about search engine marketing right here:

Additionally, remember to create a free Semrush account and enhance the search engine marketing of your web site.