YouTube Spotlight Moments lets brands align ads with cultural moments
YouTube as we speak launched Highlight Moments – a brand new promoting bundle that may serve your model’s movies subsequent to “essentially the most related and interesting content material related to the second.”
The way it works. Utilizing, AI, YouTube can determine common movies round cultural moments. For instance, with Halloween arising, Highlight Moments:
- Lets advertiser serve advertisements throughout Halloween-related content material on YouTube.
- Curates YouTube movies into dynamically up to date playlists on a sponsored hub.
YouTube Tradition Hub. All of the movies will stay on the sponsored YouTube Tradition Hub. This hub will embrace the advertiser’s brand. Right here’s what that appears like:
Why we care. YouTube’s new promoting providing has the potential to present your model visibility throughout key cultural moments and allow you to attain your audience. The massive query to be decided is what sort of ROI your model with this advert format.
The complete announcement. New ways to show up where the world watches, powered by AI
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