What Is a Content Creator? (& How to Become One in 2023)

What Is a Content Creator? (& How to Become One in 2023)


What Is a Content material Creator?

A content material creator produces academic or entertaining (generally each) content material that’s distributed throughout on-line platforms like social media, podcasts, blogs, and extra.

New forms of content material and creators will seemingly emerge as new applied sciences and platforms develop into accessible.

And content material creators can select the format that works finest for them. From quick movies on TikTok to podcasts on Spotify.

Creators produce content material designed to draw and have interaction a selected viewers. To help their bigger targets.

Relying on their targets, content material creators would possibly give attention to producing content material that results in new followers, subscriptions, web site visits, gross sales, and extra.

What Does a Content material Creator Do?

Precisely what a content material creator does is dependent upon the platform(s) and format(s) they use.

Their work can contain writing weblog posts, creating social media posts, taking photographs, recording movies, and extra. 

However content material creators may also produce other duties. Like researching trending matters, interacting with their followers, responding to feedback and messages, and monitoring metrics.

Content material creators are sometimes enterprise homeowners. In that case, their duties embody managing a enterprise, sourcing purchasers, and speaking with purchasers.

Forms of Content material Creators

Content material creators could be:

Let’s discover every of those varieties.

Influencers and Model Ambassadors

Influencers and model ambassadors are digital creators who’ve a big following on a number of social media channels.

There are a number of methods to make a dwelling as an influencer.

One in all them is thru collaborating with different manufacturers. Many firms work with influencers and pay them to create and share content material that entails their merchandise.

One other approach an influencer could make a dwelling is by creating and promoting their very own merchandise.

Let’s take a look at an instance.

Charli D’Amelio is a TikTok influencer who sells her personal merchandise like music, footwear, and perfumes. 

However she additionally does collaborations with manufacturers like Prada and Amazon to advertise their choices. Like in this post:

Charli D’Amelio’s collaboration with Prada on TikTok

Tip: When you’re involved in turning into an influencer and wish to be taught extra about it, try our influencer marketing guide.

Social Media Content material Creators

Social media content material creators handle social media accounts and produce content material for them. 

They usually handle the accounts of their purchasers or employers.

A job description of a social media content material creator can differ lots. 

They are often answerable for the corporate’s social media methods, creating content material, writing copy, fine-tuning photographs, managing the neighborhood, monitoring metrics, reporting on efficiency, and extra.

For instance, Emma Ratcliffe (The Home of Social) is a social media supervisor.

Let’s take a look on the work she’s completed for certainly one of her purchasers, H!P Chocolate. 

That is their Instagram web page. Ratcliffe curates and schedules posts and tales, engages with their prospects, and units up collaborations and giveaways.

H!P Chocolate’s Instagram page


Photographers are content material creators who seize photographs with their cameras.

There are lots of several types of pictures. And you might want a special talent set and/or gear for every kind.

That’s why photographers normally select to specialise in a selected kind of pictures.

For instance, a photographer who’s good at capturing giant teams of individuals and particular moments all through sooner or later could select to develop into a marriage photographer.

However their gear and data may also make them actually good at capturing different occasions like birthdays, engagements, and anniversaries.

For instance, Paul Wilkinson is a marriage photographer. However he additionally does household, portrait, and headshot pictures.

"Portrait, Wedding and Headshot Photographer" page by Paul Wilkinson

And that’s simply the tip of the iceberg. 

There are additionally photographers who create inventory photographs, take photographs of merchandise, shoot panorama photographs, and much more.


Videographers are content material creators who report dwell occasions or produce quick movies, documentaries, commercials, and comparable forms of movies.

Like photographers, videographers can select a selected kind of video to give attention to based mostly on their pursuits, talent set, and gear.

Videographers can shoot commercials, occasions, trend, merchandise, and extra.

Many firms additionally rent videographers to create coaching and informational content material for them.

In some circumstances, videographers select to focus solely on one kind of video. In others, they might select to shoot many differing types.

For instance, Samet Görgöz is a videographer who creates company movies. However he additionally shoots weddings, vehicles, trend, and different forms of promotional content material.

Samet Görgöz website

Lengthy-Type Video Content material Creators

Lengthy-form video content material creators create and distribute video content material that’s normally longer than 10 minutes.

Their duties usually embody writing scripts, recording movies, enhancing movies, and selling their content material.

In terms of pre-recorded content material, one of the crucial standard platforms is YouTube.

An instance of a YouTube content material creator is Matt D’Avella. He creates movies on matters associated to habit-making, productiveness, minimalism, and extra. 

His movies on YouTube are usually between 5 and 20 minutes lengthy.

Matt D’Avella YouTube channel

There are additionally different social media channels that permit for longer movies. 

For instance, TikTok has an choice to add a video that’s as much as 10 minutes lengthy. 

These movies are normally scripted, pre-recorded, and edited earlier than they’re printed.

One other kind of long-form video content material creators: streamers. They stream largely or fully unscripted content material to a dwell viewers.

One of the standard platforms for streaming is Twitch. And one stream can final for as much as 48 hours.

However that’s not the one place the place you’ll be able to stream.

Instagram has a dwell characteristic that enables dwell movies of as much as 4 hours. And YouTube Stay permits customers to stream for as much as 12 hours.

One of the vital abilities for a streamer is being able to interact with an viewers properly throughout their streams. Over time, this could have an effect on what number of viewers will watch their streams.

Imane Anys (also referred to as Pokimane) is a Twitch streamer. She broadcasts herself taking part in video video games like Fortnite and League of Legends.

Pokimane Twitch channel


Graphic designers create visible content material for a lot of completely different functions.

They use design software program like Adobe Illustrator, Figma, and extra.

With these instruments, designers create visually interesting content material like infographics, adverts, logos, packaging designs, billboards, and so on.

In numerous circumstances, graphic designers create promotional content material. However that’s not at all times true—they’ll additionally create inventive and/or academic visuals.

For instance, graphic designers who work for Semrush create illustrations for our weblog posts. These photographs assist us talk concepts and data with our readers in a fascinating approach.

The under picture reveals how it may be simpler to current knowledge visually slightly than with written content material. And graphic designers assist try this.

an image visualising the cost-effectiveness of white label SEO

Podcast Hosts

Podcast hosts create audio packages known as podcasts, that are much like speak radio reveals.

Podcast hosts give you episode concepts, analysis the matters they’ll discuss, write scripts, after which report and edit the episode.

As soon as the episode is recorded, they add it to podcasting platforms, put it up for sale, and repeat the entire course of.

Many podcast hosts additionally submit movies of their episodes on YouTube and share snippets of them on social media.

On some podcasts, the host will speak in regards to the matter on their very own or focus on it with co-hosts.

And a few podcasts are interview sequence, the place every episode has a brand new visitor that the host interviews.

In these circumstances, the podcast host may additionally supply new company, talk with company, and manage the recording. For instance, Ali Abdaal hosts the sequence “Deep Dive with Ali Abdaal.” 

Abdaal interviews different creators, entrepreneurs, and provoking individuals. And uncovers their methods for fulfillment. 

“Deep Dive with Ali Abdaal” podcast page 

He distributes his episodes on podcasting platforms like Apple Podcasts, Google Podcasts, Spotify, and extra. He additionally publishes video variations of his work on YouTube and different social media platforms.

And podcasts could be created with many alternative targets.

A few of them intention to teach and entertain the listeners. By rising their audiences, podcast hosts can then make revenue from model sponsorships or promoting their very own merchandise.

Firms may also create podcasts as a strategy to improve model consciousness or to forge relationships with company to drive potential gross sales.

Content material Writers

Content material writers produce text-based content material. Which may embody weblog posts, newsletters, ebooks, video scripts, and extra.

A content material author’s job is to analysis the subject they’ll be writing about. Then write the content material. And generally edit.

Content material writers can create many alternative content material codecs. However they’ll additionally specialize.

For instance, a content material author who makes a speciality of video scripts must give attention to writing particularly for content material that’ll be learn out loud. 

Right here’s one other instance:

Brian Dean is the creator of Backlinko, one of many best-known academic web sites within the search engine marketing business. 

He writes about sensible suggestions, strategies, and methods entrepreneurs can simply implement to enhance their outcomes. Typically on the Backlinko weblog:

Backlinko blog on "How to Rank Higher on Google in 2023" by Brian Dean

Tips on how to Grow to be a Content material Creator

Listed here are some steps on the best way to develop into a profitable content material creator:

1. Decide Your Viewers

The extra you already know about your target market, the better it’ll be to decide on an applicable platform and create content material they care about.

Among the best methods to be taught extra about your viewers is to do a little analysis on a model that’s already producing the kind of content material you’d wish to create.

You are able to do this utilizing Traffic Analytics. Which helps you to dig into the main points about any web site’s viewers.

Open the device and enter the model’s area. And click on “Analyze.”

enter the brand’s domain in Traffic Analytics tool

You’ll see the “Overview” report with particulars on the positioning’s estimated visitors, high pages, and extra.

“Overview” report in Traffic Analytics tool

Subsequent, go to the “Viewers Overview” tab. To be taught particulars in regards to the viewers’s demographics, socioeconomics, habits, and even the opposite websites they go to regularly.

“Audience Overview” tab in Traffic Analytics

All this info will help you perceive extra in regards to the individuals you’re making an attempt to achieve and which matters to give attention to.

Apart from Visitors Analytics, each social media platform has some built-in analytics instruments you should use to look into your present viewers to be taught extra about those that are already aware of you.

The data you’ll discover is dependent upon the platform. However most of them embody age, location, and most energetic occasions on social media.

2. Select Your Platform(s)

Now, it’s time to choose a platform (or platforms) that may assist you to attain your viewers. And leverage your particular content material creation abilities.

To start out publishing content material on the best platform, it’s worthwhile to know the place your viewers spends time on-line.

You are able to do that with Market Explorer.

Within the search bar, enter your area and a minimum of two rivals’ domains. When you’re beginning out and don’t have a site but, you’ll be able to enter a minimum of three rivals’ domains.

enter domains you want to research in the Market Explorer tool

Then, click on the “Create and analyze” button.

From right here, click on the “Viewers” tab.

“Audience” tab in Market Explorer tool

Subsequent, scroll all the way down to the “Social Media” part.

“Social Media” section in Market Explorer tool

Right here, you’ll see which social media platforms you and your rivals’ audiences use probably the most.

You’ll be able to then select probably the most visited platforms. To be sure to’re successfully reaching your goal audiences.

Say you want creating quick dancing movies. And your viewers spends most of their time on TikTok, Instagram, and Pinterest. You’ll be able to select to give attention to TikTok and Instagram Reels.

And also you’ll be taught extra about your viewers all through your content material creation journey.

Possibly you’ll uncover that they get pleasure from studying long-form content material in your web site or receiving an e mail from you as soon as every week.

You need to use what you be taught to resolve which platforms to make use of.

3. Create a Content material Plan

The following step is to create a content material plan. So you’ll be able to publish high-quality content material constantly. And begin to develop your viewers.

You can begin planning by itemizing out the matters you’d wish to create content material about. And word what components it’s worthwhile to create for every bit of content material.

For instance, it’s worthwhile to put together a picture or a video and a submit description for an Instagram submit.

When you want some outdoors assist (a photographer, graphic designer, content material author, and so on.), make word of that, too.

After you’ve mapped out a plan, you can begin creating the content material and reaching out to different creators with briefs detailing what you want.

Let’s say you’re specializing in social media content material. You’ll be able to then schedule upfront with the assistance of Social Poster.

Open the device and go to the “Calendar” tab. 

Hover over the day that you just’d wish to schedule a submit on and click on on the “+” icon within the high proper nook.

“Calendar” tab in Social Poster tool

As soon as the “New submit widget” opens, choose which platforms you’d wish to submit to.

where to select which platforms you’d like to post to in Social Poster

Fill out the content material, visuals/movies, and hyperlinks.

fill out the content you would like to post in Social Poster

When you’re completed, click on on the blue “Schedule” button.

“Schedule” button highlighted at the bottom of "New post" section

Tip: Try our information on social media calendars to be taught extra.

4. Develop Your Portfolio

To develop into a profitable content material creator and land new work, you’ll have to create a robust portfolio showcasing what you’ve produced.

Relying on the kind of content material you create, it will possibly characteristic articles, social media posts, photograph galleries, movies, and so on. And might embody items you’ve created for quite a lot of manufacturers (if relevant).

A good way to strengthen your portfolio is to incorporate some testimonials out of your earlier purchasers or collaborators.

Creators who haven’t created content material for different manufacturers can nonetheless develop their portfolios by showcasing content material they’ve printed on their owned platforms.

For instance, you would publish two to a few weblog posts in your web site that showcase your abilities as a content material author. And for those who’re a photographer, you would provide to do a shoot at a pal’s occasion and use these photographs on your portfolio.

Having a strong portfolio is a good way to begin establishing your model. Particularly for those who give attention to compiling samples that showcase your distinct viewpoint and messaging.

5. Spend money on Instruments to Enhance Your Content material 

Investing in content creation tools will help you do your job higher—particularly as you begin to produce extra content material.

Let’s take a look at a few of them.

Analytics Instruments

While you begin constantly publishing/posting content material, you’ll wish to begin analyzing some metrics. To see what’s and isn’t working.

That lets you tailor your strategy as you go. And double down on content material that works properly.

You need to use completely different instruments relying on which platform(s) you’re specializing in.

For instance, each social media platform has built-in analytics instruments that allow you to see your top-performing content material.

And on your personal web site, you should use Google Analytics and Google Search Console to research your web site’s efficiency.

Let’s take a look at how one can see your top-performing pages in Google Search Console.

Go to Google Search Console.

Go to “Efficiency.” In some circumstances, you might then have to click on “Search outcomes” beneath that.

“Performance” section in Google Search Console

Click on on the “Date” tab.

where to find “Date” tab in Google Search Console

Choose a time vary.

"Date range" window lets you select a time range

Click on “Apply,” after which scroll all the way down to the desk.

And click on the “Pages” tab.

You’ll see your top-performing pages in natural search based mostly on clicks (the variety of clicks to the webpage from search outcomes) and impressions (the variety of occasions your web page was exhibited to customers in search outcomes).

“Pages” tab in Google Search Console

On this report, you can even discover which queries are the preferred on your web site, the international locations that your guests come from, and the gadgets they use.

Content material Analysis Instruments

These instruments will help you give you new content material concepts in a strategic approach. That will help you select the matters persons are seemingly involved in.

For instance, Semrush’s Topic Research device will help you give you recent content material concepts and discover trending matters.

Open the device, enter the subject you’d wish to discover, and click on “Get content material concepts.” 

an example of a search for "productivity hacks" in Semrush’s Topic Research tool

The device will then show many concepts associated to your preliminary matter which you can discover.

Topic Research tool provides you with many ideas related to "productivity hacks" search

While you discover a matter you’re involved in, click on the “Present extra” button on the cardboard. To see a listing of high headlines and questions in regards to the matter you’re researching.

an example of top headlines and questions section in the Topic Research tool

You can too save a subject concept by including it to your favorites utilizing the icon to the best of the highest headlines and questions. Like this:

"Add to your favorites" icon

You’ll be able to repeat this course of everytime you’re quick on concepts and wish some inspiration.

Content material Planning Instruments

As you scale your content material manufacturing, you’ll want the best instruments to remain organized.

For managing a number of individuals and initiatives, you should use productiveness instruments like Google Workspace and Trello.

You can too use our Marketing Calendar to plan your content material and collaborate with others.

Go to the device and click on the “+ New exercise” button.

“+ New activity” button in Marketing Calendar

Within the type that seems, add all the main points for the content material piece you’re planning. Just like the title and the beginning and publish dates.

"New activity" form in Marketing Calendar

The content material piece will now seem in your calendar.

Click on on it so as to add attachments, feedback, duties, and extra.

You even have the choice to tie the content material to an present marketing campaign if you wish to.

add attachments, comments, tasks, and more to your content piece

When you populate the calendar with all of your upcoming content material, you’ll have the ability to rapidly get a high-level overview of all the pieces you’re engaged on.

How A lot Do Content material Creators Make?

Full-time content material creators that work for firms in-house earn a median of about $48,000 per year within the U.S., in response to Glassdoor. The complete vary is between $32,000 and $82,000.

Freelance content material creators can earn a bit extra. They make a median of about $53,000 per year within the U.S., in response to Glassdoor. The complete vary is between $34,000 and $84,000.

However content material creators’ earnings can differ lots. Relying on their recognition, area of interest, location, and different elements.

And creators who take part in sponsorships can earn much more cash. 

The common hourly fee for a well-liked influencer is $81 per hour, in response to an Adobe study. That interprets to $162,000 per 12 months for a full-time influencer.

Begin Creating Content material

As you’ll be able to see, there are a lot of methods to be a content material creator.

To achieve success, it’s vital to continue to learn and experimenting along with your content material. And to make use of the best instruments.

Join a free Semrush account right now to jump-start your journey.


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