The Best AI Copywriting Tools for 2023

The Best AI Copywriting Tools for 2023


AI copywriting is the creation of written content material by way of machine studying and pure language processing (NLP) software program. 

You’ll be able to write something from advert copy to weblog posts with the assistance of AI copywriting.

AI copywriting software program works by scraping the online (or analyzing an identical enter) for associated content material, studying about it, and offering new copy based mostly on these findings.

Under, we’ll cowl how AI copywriting works, its limitations, and 5 of our favourite instruments to get you began.

AI copywriting instruments use NLP and machine learning software program to know how people study—and write.

These copywriting bots can solely present content material based mostly on what already exists on-line. 

However they sift by way of this data far sooner than people can. AI copywriters scrape and analyze hundreds of thousands of webpages in seconds. 

However remember the fact that there are limitations (which we’ll cowl later). As a result of these bots reference present content material on the internet, there’s no assure that the generated copy can be 100% correct. You’ll must assessment the outcomes your self.

Nevertheless, utilizing AI copywriting instruments is a good begin when you have author’s block. Or need to generate new content material concepts shortly.

Right here’s an outline of how one can produce copy by way of AI instruments:

  1. Select a subject you need to write about
  2. Present your copywriting software with tips (like your content material targets or desired tone of voice)
  3. Anticipate the software to generate your AI copy
  4. Evaluate outcomes for accuracy and desired tone

Right here’s what it seems to be like in motion:

producing a copy via AI tools

And right here’s a real-life instance:

Say you’re writing a weblog submit and wish an attention-grabbing headline. Give the AI copywriter your subject—or an instance headline—to generate new concepts.

It’s like giving freelancers or in-house writers a content material transient to information their efforts. The extra data the author has, the higher the copy can be.

Because of this, AI copywriting instruments are glorious companions for content material writers (relatively than replacements). These instruments may help writers create content material extra shortly.

AI copywriting software program can prevent a number of time. 

There’s no must spend hours brainstorming the right content material subject or headline. Inform the AI software program what you need to write about, and it’ll generate content material concepts in seconds.

You’ll be able to even streamline extra tedious writing duties, like creating product descriptions to your ecommerce site.

Listed here are some extra examples of what you’ll be able to craft with the assistance of AI copywriting instruments:

  • Weblog submit concepts and descriptions
  • Title tags and meta descriptions
  • Advert copy
  • Social media posts
  • Call-to-action (CTA) copy

By utilizing an AI copywriter to deal with time-consuming duties, you’ll have extra time to concentrate on bigger initiatives that may have an even bigger impact on your business.

Consider AI-generated content material as a primary draft. It’s essential to fact-check, to match the copy to your model voice, and to verify for plagiarism. Due to this, we suggest assigning duties that contain AI content material to an skilled human author.

How you can Overcome AI Limitations

AI copywriting could be extremely helpful. However it has its limits.

Deal with it like some other digital marketing tool—as a place to begin. 

Give it some thought this fashion: 

Utilizing an SEO tool doesn’t mechanically make you an search engine marketing professional. However it would make your life loads simpler.

The largest limitation of AI copy? 

AI copywriting instruments analyze present content material written by human writers. Then take this data to provide one thing “new.”

Which suggests the copy isn’t really 100% authentic.

That’s why it’s essential to edit AI-generated copy and verify for plagiarism earlier than publishing.

However even Google believes there’s a place for AI-generated content on the internet.

As long as the content material is authentic, high-quality, and “demonstrates qualities of what we name E-E-A-T: experience, expertise, authoritativeness, and trustworthiness.”

Google’s recommendation is to take a people-first strategy. The search engine big supplied just a few examples of present AI-generated content material that don’t break any tips: 

  • Sports activities scores
  • Climate forecasts
  • Transcripts

Utilizing AI to generate content material meant to govern search engine rankings, nonetheless, violates Google’s spam policies.

So once you use AI copy, make sure that you’re offering useful content material to your readers. Not attempting to take a shortcut to rank greater.

Tip: Learn more about E-E-A-T and the way you should use these elements to create nice people-first content material.

Developments in AI

AI has just lately made massive strides on the planet of selling and content material creation.

In Could 2020, a paper titled “Language Models are Few-Shot Learners” described an AI mannequin referred to as GPT-3 175B. The mannequin produces human-like textual content because of NLP developments.

This mannequin is the muse of many AI copywriting instruments in the marketplace at present.

Quick-forward to November 2022. OpenAI launched ChatGPT—a chatbot that acts as a human conversationalist. Customers can ask ChatGPT questions and obtain AI-generated solutions inside seconds.


SEOs and content material creators have already discovered loads of methods to leverage ChatGPT. Listed here are only a few:

  • Brainstorming content material concepts
  • Rephrasing copy to keep away from duplicate content
  • Creating summaries of longer textual content
  • Producing structured information
  • Writing title tags and meta descriptions

ChatGPT makes use of AI expertise to streamline writing duties. Just like spell verify, AI is a software that may assist writers create content material extra successfully and effectively.

However it’s value repeating: Human supervision is essential.

The truth is, ChatGPT has induced quite a controversy within the search engine marketing neighborhood already. 

However Google Search Liaison Danny Sullivan clarified on Twitter that AI content material itself isn’t inherently unhealthy. As an alternative, “content material written primarily for search engines like google relatively than people is the problem.”

So we suggest utilizing AI instruments as a place to begin. Or to automate time-consuming, repetitive duties. However use your judgment and solely publish helpful content material that represents your model nicely.

Need to check out an AI copywriter for your self? Listed here are 5 of the very best AI copywriting choices (moreover ChatGPT) to get you began:

  1. Semrush SEO Writing Assistant
  2. Jasper AI
  4. Copysmith
  5. Wordtune

Learn on to search out out the very best AI copywriter for what you are promoting wants.

1. Semrush search engine marketing Writing Assistant 

Semrush’s SEO Writing Assistant is an all-in-one writing software that gives real-time suggestions as you write.

Plus, it has an AI copywriting operate referred to as Rephraser

This characteristic helps you:

  • Repurpose your authentic textual content to adapt it to completely different channels
  • Beat author’s block when rephrasing most important concepts
  • Keep away from redundant copy
  • Shortly rework textual content if the search engine marketing Writing Assistant detects plagiarism
  • Create a abstract of an extended article

To entry Rephraser, select the textual content you need to analyze. You’ll be able to import a URL or paste your copy instantly into the software.

Select no less than one goal key phrase and click on “Get suggestions.”

Semrush Rephraser

search engine marketing Writing Assistant will analyze your textual content and grade it based mostly on readability, search engine marketing, originality, and tone of voice.

Discover the “Rephraser” button beneath your scores and above the software’s suggestions:

Rephraser button highlighted

Click on it to rephrase, simplify, develop, or summarize present content material. Our AI algorithm generates content material based mostly on the textual content you present within the left “Your textual content” part.

Let’s see how the textual content thought adjustments based mostly on what you click on—right here’s the “Rephrase” characteristic in motion:

rephrase feature in action

And right here’s the “Summarize” characteristic:

Summarize button

After utilizing Rephraser, verify your textual content’s originality rating. The search engine marketing Writing Assistant will provide you with a warning of suspected plagiarism.

For those who’re optimizing an present article, the software might flag the dwell URL. Click on the eye-shaped icon to the best of the textual content to exclude that area:

exclude the live url

When you’ve reviewed all of the software’s writing and search engine marketing ideas, share the graded doc with collaborators instantly in Semrush. Or transfer it to Google Docs.

Merely click on on the buttons within the higher proper nook:

move to google doc button

Use the search engine marketing Writing Assistant instantly in Semrush or as a WordPress plugin, Google Docs add-on, or Microsoft Phrase add-on. 


Entry Semrush’s whole Content material Advertising Toolkit (which incorporates the search engine marketing Writing Assistant) with a Guru or a Enterprise subscription. You’ll additionally get entry to dozens of different nice search engine marketing instruments.

Every time you add a key phrase to your content material template within the search engine marketing Writing Assistant, you employ one “search engine marketing Concepts unit.” Listed here are the costs and associated search engine marketing Concepts unit limits:

  • Guru: $229.95 and 800 search engine marketing Concepts models per 30 days
  • Enterprise: $449.95 and a couple of,000 search engine marketing Concepts models per 30 days

You probably have a Free or Professional account, you’ll be able to generate a content material template as soon as per 30 days.

Rephraser has separate limits:

  • Professional: 100 phrases per 30 days
  • Guru: 1,000 phrases per 30 days
  • Enterprise: 2,000 phrases per 30 days

These limits are referred to as “Good Author Phrases.” Guru and Enterprise customers may purchase 10,000 additional Smart Writer Words for $20 per 30 days.

Learn our pricing page for full particulars. Or sign up for a free trial before you purchase.

2. Jasper AI

Jasper is an AI copywriting software that helps writers break by way of inventive blocks to create content material sooner.

Listed here are some highlights:

  • It produces AI content material in over 25 languages
  • It gives a plagiarism detection characteristic
  • Writers can set the specified tone of the content material
  • Group members can collaborate on content material and see updates in actual time
  • It integrates with third-party instruments like WordPress, Google Docs, and HubSpot
Jasper AI

And listed below are only a few methods Jasper recommends utilizing its product:

  • Create social media posts and captions
  • Brainstorm angles for advert copy
  • Generate weblog posts and content material concepts
  • Provide you with e-mail topic traces

You may as well use Jasper to generate AI art with no watermark. Use these photographs for adverts, thumbnails, illustrations, and extra.

generate AI art


Jasper “Boss Mode” plans begin at $49 per 30 days. Enterprise subscriptions for greater than 5 customers start at $499 per 30 days. 

You’ll be able to strive the product at no cost, however you’ll want to offer your bank card data. The trial interval is 5 days. (Cancel earlier than it ends to keep away from a cost.)

3. assists you with something from brainstorming subject concepts to crafting social media posts.

It additionally gives 90+ free copywriting instruments. 

These instruments assist with easy writing duties like producing Instagram captions, rewriting particular paragraphs, writing meta descriptions, and extra.

We examined it out by asking its free Instagram Caption Generator to create a caption a few new advertising course.

Describe your submit and select the specified tone. Then will generate just a few choices for you:

new topics generated

Pricing has two account choices:

  • Free: 2,000 phrases per 30 days
  • Professional: $49 for limitless phrases

The Professional account supplies 5 consumer seats and helps 25+ languages. 

4. Copysmith

Copysmith helps enterprise and ecommerce entrepreneurs create, launch, and distribute content material at scale.

You need to use its pre-made templates. Or construct your individual template with the Customized Content material Generator.

Listed here are just a few pre-made template examples:

  • Web site content material
  • Ecommerce product descriptions
  • Social media and adverts
  • Content material enhancement

Copysmith additionally has a plagiarism checker that helps you determine unoriginal sentences. 

The software integrates with Hootsuite, Frase, WooCommerce, Google Advertisements, Google Docs, and Zapier, amongst different integrations.


Copysmith gives three plans that embody month-to-month credit you employ to generate copy:

  • Starter: $19 and 20,000 phrases
  • Skilled: $59 and 80,000 phrases
  • Enterprise: Personalized plan, as much as limitless phrases

5. Wordtune

Wordtune is a straightforward AI copywriting software that’s nice for entrepreneurs on a funds.

However remember the fact that it doesn’t generate content material from scratch. The software primarily focuses on rewriting present content material.

Listed here are just a few methods you should use Wordtune:

  • Rephrase and rewrite your content material 
  • Summarize long-form content material
  • Enhance content material stream with out dropping the unique which means 
  • Repurpose content material throughout completely different channels 

Right here’s what Wordtune seems to be like in motion:


The Chrome extension additionally makes it simple so that you can enhance your drafts on Google Docs, LinkedIn, and even Twitter. 


Listed here are the three accessible Wordtune plans:

  • Free: 10 rewrites per day
  • Premium: $9.99 per 30 days for limitless use
  • Premium for Groups: Customized plan based mostly in your workforce measurement

How you can Select the Proper AI Copywriting Software program 

Your excellent AI copywriting software will rely on what you are promoting wants.

Right here are some things to contemplate as you weigh your choices:

  • search engine marketing. Does your software program measure the readability of your content material? Or present steered secondary key phrases? Your AI copywriter ought to be capable to consider copy for SEO best practices.
  • Tone of voice. You don’t need your AI-generated copy to sound robotic. We suggest choosing instruments that may precisely choose tone of voice and supply suggestions.
  • Ease of use. The purpose of AI copywriting is to save lots of time. So it’s greatest to decide on a user-friendly choice with a easy interface.
  • Plagiarism detection. Due to AI copywriting’s limitations, you’ll need to depend on a strong plagiarism checker.
  • Integration. Verify whether or not your software of selection integrates with third-party apps. Many choices (like Semrush’s search engine marketing Writing Assistant) combine with Google Docs, WordPress, and Microsoft Phrase.
  • Export choices. Guarantee you’ll be able to simply export your generated textual content to paperwork, spreadsheets, and many others.

Able to Attempt AI Copywriting Software program?

AI copywriting software program is just not right here to switch writers. 

However it will possibly assist writers create content material sooner, enhance visitors, generate leads, and drive gross sales.

Need to check out Semrush’s search engine marketing Writing Assistant and the Rephraser characteristic? Begin your free trial at present.


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