Reddit launches new Conversation Placement ad formats

Reddit has launched two new advert codecs inside Dialog Placement: Carousel Adverts and Product Adverts.

Dialog Placement sits inside a Reddit dialog thread, showing under the unique submit and above the primary remark. The rollout of the brand new advert codecs inside this placement is meant to supply advertisers the chance to work together with high-value customers in a high-focused surroundings.

Why we care. Entrepreneurs now have extra choices to advertise merchandise by means of Dialog Placement, giving them extra management over how they attain their goal. These adverts additionally supply a beneficial alternative to attach with new audiences, particularly as many customers in Reddit dialog threads come straight from natural searches.

Carousel Adverts: This advert format has been revamped for Dialog Placement, enhancing the experiences for each customers and advertiser. With the brand new design, manufacturers can showcase as much as six pictures or GIFs, every with its clickable hyperlink resulting in respective touchdown pages.

Product Adverts: After introducing Product Adverts earlier this yr, the format is being prolonged to Dialog Placement. This enlargement permits advertisers to attach with high-value customers who’re actively engaged in analysis, offering a strategic alternative to affect their buy selections.

Accessibility. Carousel Adverts and Product Adverts are actually accessible to all advertisers globally.

Deep dive. Learn Reddit’s announcement in full for extra data.