How to establish customer trust through data privacy

How to establish customer trust through data privacy

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  • March 25, 2023
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Tealium In Data We Trust 800x450

In a current survey, Pew Analysis Heart discovered that “81% of the general public say that the potential dangers they face due to knowledge assortment by firms outweigh the advantages.” And “79% of customers are involved about how firms use the info collected.”

It’s clear – companies have to prioritize buyer belief and knowledge privateness.

The e-book, In Data We Trust, reveals you ways buyer knowledge platforms (CDP) assist acquire buyer belief by privacy-driven personalization.

Check out the e-book to find how a CDP can profit your model and preserve studying to find the 5 key methods a CDP establishes belief.

5 methods a CDP establishes belief in knowledge with prospects

1. Scale back threat from siloed knowledge

Knowledge silos lead to expensive processes and elevated threat in a number of areas, reminiscent of inaccurate buyer insights, together with privateness preferences. With a CDP, first-party knowledge is collected, which means it’s consented and immediately from the supply.

2. Propagate privateness preferences

In case your consent knowledge is just not real-time, you can breach privateness laws whereas consent preferences are ready to be up to date. For instance, if somebody requests their knowledge to be deleted and it takes your group longer than is legally mandated to satisfy that request, your model can face vital penalties for non-compliance. A CDP propagates privateness preferences all through all the buyer journey throughout all channels and maintains them by the lens of the shopper.

3. Allow operational effectivity and enterprise agility

To be a privacy-driven group, companies should break down communication and knowledge silos to grasp what knowledge is being processed and why. Some CDPs implement a standard nomenclature for knowledge, permitting enterprise and IT models to talk one widespread language. This shared language prevents departments from falling behind each time privateness necessities change or new know-how investments name for brand new integrations.

4. Give prospects transparency and management over their knowledge

Clients are empowered by international privateness laws to handle when their knowledge is collected, saved, and utilized. A CDP turns into a trusted repository of buyer knowledge and the ruled provide chain that connects buyer gadgets to the platforms that ship worth. As a trusted steward of their knowledge, your prospects may have entry to probably the most correct set of their private knowledge once they request it.

5. The last word buyer expertise

A CDP helps manufacturers higher perceive buyer conduct and preferences by a single buyer view. Clients wish to be recognized and understood no matter the place and the way they’re partaking along with your model. That stated, buyer knowledge can reside in several methods with completely different privateness settings. CDPs allow you to gather trusted buyer knowledge from all touchpoints to provide a 360 view of your prospects, enabling real-time engagement on any channel primarily based on buyer preferences. And this degree of personalization will be achieved at scale by a vendor-neutral, real-time CDP like Tealium, which you’ll learn more about here.


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