5 Top Instagram Ecommerce Marketing Strategies You Must Use
If you’re looking to increase more sales for your online shop, Instagram is one of the networks that you have to establish a presence. And buying Instagram followers Malaysia is the top way to boost up your fame quickly. With more than 1 billion users and 72 percent of them purchase upon seeing something they like on the platform.
Have you heard that the mean amount of an unpaid order for Instagram is $65? The average amount paid for an order of $103. This is much higher than the value of orders on other social media platforms like Facebook or Snapchat. If you’re trying to establish an account in Instagram and increase sales, take a look at the top 6 Instagram Ecommerce marketing strategies below…
1. Create a Plan to Nurture Followers
Instagram can assist you in generating a large amount of sales, however it’s not going to automatically bring in sales through the posting of photos of your merchandise. To get the sales you want, you’ll be required to post a great deal of entertaining and free content to grow your following and create relationships with them.
If you’ve established the right relationship, you’ll be able to utilize Instagram to drive sales. Therefore, you should plan an approach to keep in touch with those who follow you. Find out what kind of content they prefer by using Instagram story polls, and then offer the content to them. Your content could vary from informational graphics to instructional videos, to live videos. One illustration of an Instagram eCommerce store that has it right would be Food52.
The store is an e-commerce site which sells cooking-related products. Cooking. Therefore, they keep in touch with their fans with videos like that below. Recipe videos such as this can help attract and maintain customers who may purchase from them in the near future. If you are looking to get more eye balls on your brand videos, then you may need to buy Instagram views for them.
2. Make Professional Photographs Of Your Products
If you adhere to the above procedure and post a large amount of high-quality content and build engagement and build a relationship with your fans. Following that, you are able to start to promote your products by posting additional posts that promote your products.
We suggest hiring an experienced photographer to take photographs of your product or learn how to create quality photos. The majority of Instagram users post free images they get from websites selling stock photos. They can aid some but they will not make an impression among the hundreds of images on the feeds of their followers. If you post high-quality images, your brand appears more professional. It is also possible to record professional videos and make them optimized to work on Instagram with a tool such as In Video.
3. Make Your Posts Shoppable
The issue when the use of Instagram for advertising an ecommerce store is that it is not possible to include links in the feed’s posts. Links can be shared in stories, but this is only possible when you have over 10,000 Instagram followers. When the majority of Instagram E-commerce stores publish their posts, they modify the hyperlink on the bio to link to the page of the product and then ask customers to click the link within the bio to complete the purchase.
This could be a tiring job for some of your fans since they must leave the page, go to your profile page, and click the link. They will be presented with numerous distractions, which can cause users to search elsewhere, which could affect the conversion rate. Therefore, you must offer a method for your readers to discover your products right from your posts. The best way to accomplish this is by making use of posts that can be shoppable.
4. Use A Shoppable Bio Link
If you use the option of shoppable content, this frees the space on the bio links. Therefore, make the most of this space and create a bio link to your Instagram bio just like Nordstrom has done. The link to the bio shows Nordstrom’s posts about their products on Instagram. When you click on them, you’ll be directed to their store where you can purchase their merchandise.
This is a fantastic method to increase sales. Also, ensure that you include a call-to-action within your bio in order to make people click the bio, just like Nordstrom does. If you employ hashtags in your bio, be sure you add a brand-name hashtag, too. For example, the hashtag #’Nordstrom’ that Nordstrom utilized in the screenshot above. The reason they used it was that when users click on it, they will be able to browse for products in their online store and then make purchases.
5. Examine Your Data and your Competitors
However perfect your Instagram strategy it is likely that you’ll make mistakes every time. This is the reason you must always review your posts as well as your competition’s postings using the Instagram analytics tool such as the Sprout social to determine whether your efforts are producing positive results or not. It is important to pay particular attention to the metrics that are important the most to your company. If you want to enhance your brand’s image take a look at metrics such as the number of impressions you get and your engagement.
If your aim is to boost sales, examine metrics such as sales and traffic. Don’t only look at the amount of sales you’ve made however, you should also consider the profit you’re earning too in particular in the case of paid methods such as influencer marketing and ads. Integrate all these information to gain a full knowledge of your social performance. Keep on the lookout for most recent reports detailing what’s happening on Instagram currently. They’ll give you a lot of information you won’t get by yourself.